Robin Rottinghaus

Sr. Account Based Marketing Manager at Abnormal Security
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Contact Information
us****@****om
(386) 825-5501
Location
Overland Park, Kansas, United States, US

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Lisa Harrup Mieuli

Robin pushes to make an impact on the business. She takes the time to understand the goals and objective, builds a strategy and plan based on data driven decision, and closely monitors return on investment. Robin is always looking for inventive ways to drive results. Robin has a great talent to create high touch innovative ABM and field marketing programs resulting in increased pipeline generation and business growth. Her ability to build cross functional relationships internally and with external partners is key to Robin’s success. She has a passion for what she does and ambitions to make a difference.

Jim Steinlage

Robin was part of our Choice Solutions team for 11 years and took it from initially marketing by chaos to a formalize, structured and strategy department with specific goals and outcomes. She did it with a positive can do attitude while creating an environment of fun, purpose and results. She was also always looking to educate herself on new ways to reach prospect and meet current trends. She was a great reliable team player. Jim Steinlage CEO Choice Solutions

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Credentials

  • ABM Certification: Expert
    Demandbase
    Aug, 2020
    - Nov, 2024
  • Why the First Days at a New Job Matter
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • ABM Certification Foundations
    Demandbase
    May, 2020
    - Nov, 2024
  • ABM Certification: Advanced
    Demandbase
    May, 2020
    - Nov, 2024
  • Conversational Marketing Certified
    Drift
    Jul, 2020
    - Nov, 2024

Experience

  • Abnormal Security
    • United States
    • Computer and Network Security
    • 300 - 400 Employee
    • Sr. Account Based Marketing Manager
      • May 2022 - Present

      Develop and execute ABM experiences delivering high-impact buyer journey's that drive growth. Develop and execute ABM experiences delivering high-impact buyer journey's that drive growth.

  • VMware
    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Account Based Marketing Program Manager - Globals, Enterprise, SLED
      • Jan 2022 - May 2022

      Responsible for delivering a portfolio of 1:1, 1:Few and 1:Many ABM marketing programs aimed at driving and accelerating pipeline in our Global and Enterprise Accounts. Support execution of ABM programs across the Americas and partnering with Strategy and Operations to identify and report success metrics for the programs. Work with vendors, partners, and internal constituents through all marketing channels. Operationalize ABM tools and processes for a connected ABM MarTech stack and end-to-end process flow. Show less

    • Sr. Enterprise Field Marketing Manager
      • Aug 2021 - Jan 2022

      Responsible for driving demand through field programs to exceed revenue goals for AMER Central Region team. Support: 1 VP, 6 Regional Directors, 40 Client Executives

  • FireEye, Inc.
    • United States
    • Computer and Network Security
    • 400 - 500 Employee
    • Sr. Enterprise Field Marketing Manager
      • Aug 2020 - Aug 2021

      Responsible for the development and execution of Account Based Marketing activation plans across multiple digital channels to drive customer engagement into targeted accounts working with account teams to include goals, objectives, KPIs, and tactics. 2021 ITSMA Marketing Excellence Award Winner Optimizing ABM; Agile ABM to Drive Strategic SaaS Growth. Executed, and amplified email drip campaigns, content syndication programs, direct mail programs and value-added events resulting in: $100M in marketing influenced pipeline for FY21 with just 1.5 people 5X higher pipeline to bookings conversion rate 5X faster adoption of new strategic SaaS platform 25% larger average deal size for ABM engagements 27% higher engagement with Director, VP, and C-Level executives Show less

  • Tenable
    • United States
    • Computer and Network Security
    • 700 & Above Employee
    • Regional Marketing and Field Channel Marketing Manager, Central Region
      • Oct 2017 - May 2020

      Responsible for driving demand through field and ABM programs to meet or exceed revenue goals for the Central Region sales team across 17 states, 17 sales reps and area sales director. Developed and executed high-touch marketing programs for Americas team that generated quality pipeline, moved prospects through the sales cycle and built customer intimacy targeting 3x pipeline. Responsible for driving demand through field and ABM programs to meet or exceed revenue goals for the Central Region sales team across 17 states, 17 sales reps and area sales director. Developed and executed high-touch marketing programs for Americas team that generated quality pipeline, moved prospects through the sales cycle and built customer intimacy targeting 3x pipeline.

  • Choice Solutions
    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Director of Marketing
      • Jan 2006 - Oct 2017

      Responsible for business development, marketing strategy, program development and execution of all strategic marketing and branding initiatives. Developed internal communications strategies working with executive, members of the human resources team and departmental managers. Executed demand gen field events across 13 states, 15 sales reps and reported directly to president of the company. Responsible for business development, marketing strategy, program development and execution of all strategic marketing and branding initiatives. Developed internal communications strategies working with executive, members of the human resources team and departmental managers. Executed demand gen field events across 13 states, 15 sales reps and reported directly to president of the company.

  • Sprint
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Client Support Manager
      • 2003 - 2006

      Led and manage a team of 13 Client Support Analysts who supported over 2000 clients and resolved over 1000 customer issues monthly. Provided individual coaching and performance feedback, facilitated meetings, and coordinated management team projects.

    • Supervisor - ESC-Helpdesk
      • 2002 - 2003

      Lead and managed a team of 17 Technical Support Analysts who supported over 1800 applications and remotely resolved over 850 customer issues monthly.

    • Educational Consultant III - University of Excellence
      • 1999 - 2002

      Designed, developed, and delivered training in areas of Internet/Intranet, FrontPage, HTML, and all Microsoft applications for Sprint employees. Conducted train-the-trainer projects as needed and kept curriculum current.

    • Project Manager IV
      • 1996 - 1999

      Intranet Services Group, SprintManaged Intranet hosting projects for Sprint internal customers and provided technical solutions for developing websites. Assisted with implementing and developing a portal for Sprint employees and served as Team Lead for Pinpoint Services Group.

    • Sr. Administrative Assistance, IS Finance
      • 1995 - 1996

      Supported Director of Technology Service Finance and 35 employees in the Operations Analysis and Budget department.

Education

  • The University of Kansas
    Master of Science degree in Journalism, Integrated Marketing Communications
    2018 - 2021
  • Kansas State University
    Journalism
  • Washburn University
    B.A. Communications, Communications; an emphasis in Public Relations

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