Robin Moore
Digital Marketing Specialist at Infinity Online- Claim this Profile
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Bio
Craig Turnbull
Robin is a SEO mastermind and was my mentor for 2 years at the beginning of my digital marketing journey. He helped shape me into the professional I am today. He is a great strategist and advisor on all things digital marketing and a good mentor to teach the craft of SEO.
Vanessa Green
I've worked with Robin for several years in several different roles and he's always been an absolute pleasure to work with. Robin has worked with me to help clients solve their search challenges and he's also worked for me to help my agency improve our search strategy. In both capacities, Robin has always been extremely capable, efficient and professional. His has a great understanding of the digital landscape, UX, project delivery and search marketing best practices. He's also adept at keeping up with the ever-changing algorithms, tools and strategies to help improve search rankings. He has a practical yet analytical approach to problem solving which makes him a pleasure to work with. He's never daunted by a challenge and takes on even the most difficult tasks with ease. He's especially gifted at communicating the technicalities of a project in a way that is clear and logical, which makes my life so much easier. Robin is excellent with clients and able to convey solutions to complex digital problems effortlessly. He's a talented digital professional and has always been truly valuable part of my team (wherever I may be).
Michael Carden-Edwards
I had the pleasure of working with Robin for just over 3 years. His sage advice and calm demeanor are invaluable in an agency setting and have helped me no end. I would jump at the chance to work with him again and have no hesitation in recommending him for any task that requires a real digital strategists brain.
Craig Turnbull
Robin is a SEO mastermind and was my mentor for 2 years at the beginning of my digital marketing journey. He helped shape me into the professional I am today. He is a great strategist and advisor on all things digital marketing and a good mentor to teach the craft of SEO.
Vanessa Green
I've worked with Robin for several years in several different roles and he's always been an absolute pleasure to work with. Robin has worked with me to help clients solve their search challenges and he's also worked for me to help my agency improve our search strategy. In both capacities, Robin has always been extremely capable, efficient and professional. His has a great understanding of the digital landscape, UX, project delivery and search marketing best practices. He's also adept at keeping up with the ever-changing algorithms, tools and strategies to help improve search rankings. He has a practical yet analytical approach to problem solving which makes him a pleasure to work with. He's never daunted by a challenge and takes on even the most difficult tasks with ease. He's especially gifted at communicating the technicalities of a project in a way that is clear and logical, which makes my life so much easier. Robin is excellent with clients and able to convey solutions to complex digital problems effortlessly. He's a talented digital professional and has always been truly valuable part of my team (wherever I may be).
Michael Carden-Edwards
I had the pleasure of working with Robin for just over 3 years. His sage advice and calm demeanor are invaluable in an agency setting and have helped me no end. I would jump at the chance to work with him again and have no hesitation in recommending him for any task that requires a real digital strategists brain.
Craig Turnbull
Robin is a SEO mastermind and was my mentor for 2 years at the beginning of my digital marketing journey. He helped shape me into the professional I am today. He is a great strategist and advisor on all things digital marketing and a good mentor to teach the craft of SEO.
Vanessa Green
I've worked with Robin for several years in several different roles and he's always been an absolute pleasure to work with. Robin has worked with me to help clients solve their search challenges and he's also worked for me to help my agency improve our search strategy. In both capacities, Robin has always been extremely capable, efficient and professional. His has a great understanding of the digital landscape, UX, project delivery and search marketing best practices. He's also adept at keeping up with the ever-changing algorithms, tools and strategies to help improve search rankings. He has a practical yet analytical approach to problem solving which makes him a pleasure to work with. He's never daunted by a challenge and takes on even the most difficult tasks with ease. He's especially gifted at communicating the technicalities of a project in a way that is clear and logical, which makes my life so much easier. Robin is excellent with clients and able to convey solutions to complex digital problems effortlessly. He's a talented digital professional and has always been truly valuable part of my team (wherever I may be).
Michael Carden-Edwards
I had the pleasure of working with Robin for just over 3 years. His sage advice and calm demeanor are invaluable in an agency setting and have helped me no end. I would jump at the chance to work with him again and have no hesitation in recommending him for any task that requires a real digital strategists brain.
Craig Turnbull
Robin is a SEO mastermind and was my mentor for 2 years at the beginning of my digital marketing journey. He helped shape me into the professional I am today. He is a great strategist and advisor on all things digital marketing and a good mentor to teach the craft of SEO.
Vanessa Green
I've worked with Robin for several years in several different roles and he's always been an absolute pleasure to work with. Robin has worked with me to help clients solve their search challenges and he's also worked for me to help my agency improve our search strategy. In both capacities, Robin has always been extremely capable, efficient and professional. His has a great understanding of the digital landscape, UX, project delivery and search marketing best practices. He's also adept at keeping up with the ever-changing algorithms, tools and strategies to help improve search rankings. He has a practical yet analytical approach to problem solving which makes him a pleasure to work with. He's never daunted by a challenge and takes on even the most difficult tasks with ease. He's especially gifted at communicating the technicalities of a project in a way that is clear and logical, which makes my life so much easier. Robin is excellent with clients and able to convey solutions to complex digital problems effortlessly. He's a talented digital professional and has always been truly valuable part of my team (wherever I may be).
Michael Carden-Edwards
I had the pleasure of working with Robin for just over 3 years. His sage advice and calm demeanor are invaluable in an agency setting and have helped me no end. I would jump at the chance to work with him again and have no hesitation in recommending him for any task that requires a real digital strategists brain.
Credentials
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The Fundamental of Digital Marketing
Google Digital GarageMay, 2022- Sep, 2024
Experience
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Infinity Online
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2018 - Present
I offer Digital, SEO, PPC, UX and eCommerce advice and support. - Providing advisory and delivery services across digital marketing, eCommerce and web projects. - Working directly with a small number of clients, commonly acting as their digital marketing manager. - Supporting digital agencies, often assisting them with delivering search marketing services to their clients (both SEO and PPC). Clients: Pizza Hut, Redemption Roasters, Balance Box, Bombay Pantry, Greene… Show more I offer Digital, SEO, PPC, UX and eCommerce advice and support. - Providing advisory and delivery services across digital marketing, eCommerce and web projects. - Working directly with a small number of clients, commonly acting as their digital marketing manager. - Supporting digital agencies, often assisting them with delivering search marketing services to their clients (both SEO and PPC). Clients: Pizza Hut, Redemption Roasters, Balance Box, Bombay Pantry, Greene King, Gay Times, Coast Fashions, AvalonKing, GroWell Hydroponics, The Royal Collection Shop. Show less I offer Digital, SEO, PPC, UX and eCommerce advice and support. - Providing advisory and delivery services across digital marketing, eCommerce and web projects. - Working directly with a small number of clients, commonly acting as their digital marketing manager. - Supporting digital agencies, often assisting them with delivering search marketing services to their clients (both SEO and PPC). Clients: Pizza Hut, Redemption Roasters, Balance Box, Bombay Pantry, Greene… Show more I offer Digital, SEO, PPC, UX and eCommerce advice and support. - Providing advisory and delivery services across digital marketing, eCommerce and web projects. - Working directly with a small number of clients, commonly acting as their digital marketing manager. - Supporting digital agencies, often assisting them with delivering search marketing services to their clients (both SEO and PPC). Clients: Pizza Hut, Redemption Roasters, Balance Box, Bombay Pantry, Greene King, Gay Times, Coast Fashions, AvalonKing, GroWell Hydroponics, The Royal Collection Shop. Show less
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Better Agency
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Director & Co Owner
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May 2013 - Dec 2017
Better Agency is a digital marketing agency. I co-founded and co-owned this digital marketing agency. In my role, I developed digital strategies for clients, mentored/managed the production team, and led consulting, digital marketing and web dev projects. Clients included: Lamborghini, Papa John's, ABInBev (Beck's beer), Peel Group, Kelly Hoppen, Grace & Oliver, GroWell Hydroponics, NXP Semiconductors, Socomec, Sungift Solar, Dura Composites, Selecta, Powerpax, RedCentric, IDE… Show more Better Agency is a digital marketing agency. I co-founded and co-owned this digital marketing agency. In my role, I developed digital strategies for clients, mentored/managed the production team, and led consulting, digital marketing and web dev projects. Clients included: Lamborghini, Papa John's, ABInBev (Beck's beer), Peel Group, Kelly Hoppen, Grace & Oliver, GroWell Hydroponics, NXP Semiconductors, Socomec, Sungift Solar, Dura Composites, Selecta, Powerpax, RedCentric, IDE Group, SECOM security, Pier Insurance, Baddow Hospital, Huttie, EQ investors, Kempton Carr Croft, Because Experiential, Adthena, Velocity Partners, Thirdway, Cvent, Circle Research and Essex County Council. Show less Better Agency is a digital marketing agency. I co-founded and co-owned this digital marketing agency. In my role, I developed digital strategies for clients, mentored/managed the production team, and led consulting, digital marketing and web dev projects. Clients included: Lamborghini, Papa John's, ABInBev (Beck's beer), Peel Group, Kelly Hoppen, Grace & Oliver, GroWell Hydroponics, NXP Semiconductors, Socomec, Sungift Solar, Dura Composites, Selecta, Powerpax, RedCentric, IDE… Show more Better Agency is a digital marketing agency. I co-founded and co-owned this digital marketing agency. In my role, I developed digital strategies for clients, mentored/managed the production team, and led consulting, digital marketing and web dev projects. Clients included: Lamborghini, Papa John's, ABInBev (Beck's beer), Peel Group, Kelly Hoppen, Grace & Oliver, GroWell Hydroponics, NXP Semiconductors, Socomec, Sungift Solar, Dura Composites, Selecta, Powerpax, RedCentric, IDE Group, SECOM security, Pier Insurance, Baddow Hospital, Huttie, EQ investors, Kempton Carr Croft, Because Experiential, Adthena, Velocity Partners, Thirdway, Cvent, Circle Research and Essex County Council. Show less
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Digital Marketing Specialist & Owner
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Dec 2012 - May 2013
Infinity Online is a Digital, SEO, PPC, UX and eCommerce consultancy. I helped a number of clients deliver their website and digital marketing projects: - Provided digital marketing solutions, mainly SEO and PPC; - Managed web build projects through the discovery, specification, wire-framing, design, build, content production and SEO phases; - Provided website audits and client benchmarking reports to both uncover market opportunity and steer future marketing… Show more Infinity Online is a Digital, SEO, PPC, UX and eCommerce consultancy. I helped a number of clients deliver their website and digital marketing projects: - Provided digital marketing solutions, mainly SEO and PPC; - Managed web build projects through the discovery, specification, wire-framing, design, build, content production and SEO phases; - Provided website audits and client benchmarking reports to both uncover market opportunity and steer future marketing activity; - Advised a number of clients on the EU Cookie Law and compliance. I worked with a number of clients both direct and through marketing partners. Clients included: Bentley Motors, Caterpillar diesels, Siderise, Bladonmore, ScanSource, Unboxed consulting, Neuxpower, Datorama, DTEuro, HighPoint Solutions, MBA-IT, Tectrade, City Lifeline, Velocity Partners and Circle Research. Show less Infinity Online is a Digital, SEO, PPC, UX and eCommerce consultancy. I helped a number of clients deliver their website and digital marketing projects: - Provided digital marketing solutions, mainly SEO and PPC; - Managed web build projects through the discovery, specification, wire-framing, design, build, content production and SEO phases; - Provided website audits and client benchmarking reports to both uncover market opportunity and steer future marketing… Show more Infinity Online is a Digital, SEO, PPC, UX and eCommerce consultancy. I helped a number of clients deliver their website and digital marketing projects: - Provided digital marketing solutions, mainly SEO and PPC; - Managed web build projects through the discovery, specification, wire-framing, design, build, content production and SEO phases; - Provided website audits and client benchmarking reports to both uncover market opportunity and steer future marketing activity; - Advised a number of clients on the EU Cookie Law and compliance. I worked with a number of clients both direct and through marketing partners. Clients included: Bentley Motors, Caterpillar diesels, Siderise, Bladonmore, ScanSource, Unboxed consulting, Neuxpower, Datorama, DTEuro, HighPoint Solutions, MBA-IT, Tectrade, City Lifeline, Velocity Partners and Circle Research. Show less
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Coast Digital
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Marketing and Advertising
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Head of Consulting
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Nov 2006 - Dec 2012
Coast Digital is a digital marketing agency. As head of consultancy: I led client workshops to understand the digital context of the client's business, their key challenges and the digital needs of their primary stakeholders; enriched the workshop information with web analytics, website usability and user reviews; developed follow-on digital strategies, online marketing plans, UX documentation, functional requirements, technical specifications and creative briefs for web applications… Show more Coast Digital is a digital marketing agency. As head of consultancy: I led client workshops to understand the digital context of the client's business, their key challenges and the digital needs of their primary stakeholders; enriched the workshop information with web analytics, website usability and user reviews; developed follow-on digital strategies, online marketing plans, UX documentation, functional requirements, technical specifications and creative briefs for web applications. In addition, I made assessments of market opportunity, competitor benchmarking, digital campaign planning, conversion rate optimisation and provided strategic advice to clients about changes in the digital landscape. In supporting new business efforts: I evaluated and answered RFPs; created quotes and project approaches; delivered new business pitches, developed business partnerships; client/project management and created business processes and tool-kits. Clients included: LexisNexis, Dorling Kindersley, Wiltshire Farm Foods, Slendertone, Duo-fertility, Clarks, Swatch, Econsultancy, Capgemini, Morgan Crucible, Essex County Council, Hamilton Fraser, BT Engage IT, RIBA, British Heart Foundation, SSAFA, CAFOD, Save the Children, South Essex NHS, Lund and Malmo Universities. Show less Coast Digital is a digital marketing agency. As head of consultancy: I led client workshops to understand the digital context of the client's business, their key challenges and the digital needs of their primary stakeholders; enriched the workshop information with web analytics, website usability and user reviews; developed follow-on digital strategies, online marketing plans, UX documentation, functional requirements, technical specifications and creative briefs for web applications… Show more Coast Digital is a digital marketing agency. As head of consultancy: I led client workshops to understand the digital context of the client's business, their key challenges and the digital needs of their primary stakeholders; enriched the workshop information with web analytics, website usability and user reviews; developed follow-on digital strategies, online marketing plans, UX documentation, functional requirements, technical specifications and creative briefs for web applications. In addition, I made assessments of market opportunity, competitor benchmarking, digital campaign planning, conversion rate optimisation and provided strategic advice to clients about changes in the digital landscape. In supporting new business efforts: I evaluated and answered RFPs; created quotes and project approaches; delivered new business pitches, developed business partnerships; client/project management and created business processes and tool-kits. Clients included: LexisNexis, Dorling Kindersley, Wiltshire Farm Foods, Slendertone, Duo-fertility, Clarks, Swatch, Econsultancy, Capgemini, Morgan Crucible, Essex County Council, Hamilton Fraser, BT Engage IT, RIBA, British Heart Foundation, SSAFA, CAFOD, Save the Children, South Essex NHS, Lund and Malmo Universities. Show less
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Go Broadband
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1 - 100 Employee
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Affiliate marketer
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Dec 2006 - Nov 2012
* Evenings and spare time * Go Broadband was a lead-generation business, created to experiment with SEO and explore affiliate marketing from a publisher's perspective. I researched market opportunities, created affiliate websites and ran SEO tests to send high-intent website visitors to providers within the broadband and mobile phone sectors. I got to push the boundaries with approaches to SEO, learnt lots about web-dev/hosting and made a good financial return for the… Show more * Evenings and spare time * Go Broadband was a lead-generation business, created to experiment with SEO and explore affiliate marketing from a publisher's perspective. I researched market opportunities, created affiliate websites and ran SEO tests to send high-intent website visitors to providers within the broadband and mobile phone sectors. I got to push the boundaries with approaches to SEO, learnt lots about web-dev/hosting and made a good financial return for the effort. Show less * Evenings and spare time * Go Broadband was a lead-generation business, created to experiment with SEO and explore affiliate marketing from a publisher's perspective. I researched market opportunities, created affiliate websites and ran SEO tests to send high-intent website visitors to providers within the broadband and mobile phone sectors. I got to push the boundaries with approaches to SEO, learnt lots about web-dev/hosting and made a good financial return for the… Show more * Evenings and spare time * Go Broadband was a lead-generation business, created to experiment with SEO and explore affiliate marketing from a publisher's perspective. I researched market opportunities, created affiliate websites and ran SEO tests to send high-intent website visitors to providers within the broadband and mobile phone sectors. I got to push the boundaries with approaches to SEO, learnt lots about web-dev/hosting and made a good financial return for the effort. Show less
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British Red Cross
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United Kingdom
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Civic and Social Organizations
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700 & Above Employee
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Digital Strategist
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Oct 2002 - Nov 2006
The British Red Cross is a volunteer-led movement that connects those who have kindness to share, with the people who need it most. I developed the organisation's first 'digital strategy' - primarily focusing on income generation from individual donors. In addition to managing the organisation's website developments, I oversaw the creation and management of the charity's online fundraising systems to accept credit card donations, Paypal donations and paperless direct debits… Show more The British Red Cross is a volunteer-led movement that connects those who have kindness to share, with the people who need it most. I developed the organisation's first 'digital strategy' - primarily focusing on income generation from individual donors. In addition to managing the organisation's website developments, I oversaw the creation and management of the charity's online fundraising systems to accept credit card donations, Paypal donations and paperless direct debits. Main day-to-day web management activities included: managing the digital partner and supplier relationships; creating/managing the paid and organic search activity; developing the email marketing platform, process and campaigns; creating a process, set of templates and checklist for launching emergency appeals online; general CMS development, web management and web hosting; and evaluation of new technical options. Main online marketing activities included: Search engine marketing (paid and organic); email marketing; mobile marketing; brokering banner advertising slots on media partner sites. Show less The British Red Cross is a volunteer-led movement that connects those who have kindness to share, with the people who need it most. I developed the organisation's first 'digital strategy' - primarily focusing on income generation from individual donors. In addition to managing the organisation's website developments, I oversaw the creation and management of the charity's online fundraising systems to accept credit card donations, Paypal donations and paperless direct debits… Show more The British Red Cross is a volunteer-led movement that connects those who have kindness to share, with the people who need it most. I developed the organisation's first 'digital strategy' - primarily focusing on income generation from individual donors. In addition to managing the organisation's website developments, I oversaw the creation and management of the charity's online fundraising systems to accept credit card donations, Paypal donations and paperless direct debits. Main day-to-day web management activities included: managing the digital partner and supplier relationships; creating/managing the paid and organic search activity; developing the email marketing platform, process and campaigns; creating a process, set of templates and checklist for launching emergency appeals online; general CMS development, web management and web hosting; and evaluation of new technical options. Main online marketing activities included: Search engine marketing (paid and organic); email marketing; mobile marketing; brokering banner advertising slots on media partner sites. Show less
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International Federation of Red Cross and Red Crescent Societies - IFRC
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Switzerland
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Non-profit Organizations
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700 & Above Employee
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Digital Specialist
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Oct 2002 - Nov 2006
* Part time * The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian network that reaches 150 million people in 190 National Societies through the work of over 17 million volunteers. I provided online marketing, web design and fundraising advice to both the International Red Cross and the British Red Cross sister agencies. * Part time * The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian network that reaches 150 million people in 190 National Societies through the work of over 17 million volunteers. I provided online marketing, web design and fundraising advice to both the International Red Cross and the British Red Cross sister agencies.
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OgilvyOne
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France
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Online Marketing Consultant
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May 2001 - Oct 2002
OgilvyOne is a one-to-one, direct marketing agency. I consulted with large offline businesses about their digital marketing efforts. I specialised in email marketing - teaching internal teams about email marketing integration into offline direct marketing, conceptualising and delivering email marketing campaigns for a range of clients. Clients included: American Express, BT, IBM, Sun Microsystems, Nestle Purina and Argos. OgilvyOne is a one-to-one, direct marketing agency. I consulted with large offline businesses about their digital marketing efforts. I specialised in email marketing - teaching internal teams about email marketing integration into offline direct marketing, conceptualising and delivering email marketing campaigns for a range of clients. Clients included: American Express, BT, IBM, Sun Microsystems, Nestle Purina and Argos.
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Tempest online marketing
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United Kingdom
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IT Services and IT Consulting
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Online Marketing Executive
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Jan 2000 - May 2001
Tempest was a digital marketing agency specialising in online media planning, media buying, paid search and SEO. I worked as an online media planner and buyer. I handled large online media investment budgets for a broad spectrum of clients including the largest dial-up ISPs and a range of well-funded dotcom start-ups. Tempest was purchased by WPP and incorporated into OgilvyOne. Tempest was a digital marketing agency specialising in online media planning, media buying, paid search and SEO. I worked as an online media planner and buyer. I handled large online media investment budgets for a broad spectrum of clients including the largest dial-up ISPs and a range of well-funded dotcom start-ups. Tempest was purchased by WPP and incorporated into OgilvyOne.
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Campaign Analyst
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Dec 1999 - May 2000
Tempest was a digital marketing agency specialising in online media planning, media buying, paid search and SEO. I worked initially as a campaign analyst for online marketing activity. Tempest was a digital marketing agency specialising in online media planning, media buying, paid search and SEO. I worked initially as a campaign analyst for online marketing activity.
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Education
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1995 - 1999
The University of Edinburgh
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1990 - 1995
Felsted School
Community
