Experience

Paradigm Development Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2021 - Present

  - Managing a book of clients, serving as their primary point of contact via email, call text, and video call - Maintaining and developing client relationships based upon mutual respect, high-quality service, expectation setting, and coaching - Using the company core values to guide independent decisions about client accounts - Continually innovating new methods to improve client experience, results and retention - Managing the entire client life-cycle, including launch calls, check-ins, billing, and offboarding calls - Upselling clients on relevant products - Collecting client feedback and passing it along to the team to drive constant improvement Show less



Pack&Go Agency

• Colombia
• Higher Education
• 1 - 100 Employee

• Co-Founder

  • Mar 2019 - Present

  - Planning, implementing and overseeing all marketing and advertising campaigns. - Liaising with sales and public relations teams to align objectives. - Growing and developing the in-house marketing team. - Building a network of reliable external agencies and marketing professionals. - Conducting market research and staying abreast of competitor positioning. - Contributing to new business development initiatives. - Budget management. - Planning, implementing and overseeing all marketing and advertising campaigns. - Liaising with sales and public relations teams to align objectives. - Growing and developing the in-house marketing team. - Building a network of reliable external agencies and marketing professionals. - Conducting market research and staying abreast of competitor positioning. - Contributing to new business development initiatives. - Budget management.



EyeCatch Networks | Digital Menu Boards | Digital Signage

• United States
• Advertising Services
• 1 - 100 Employee

• Key Account Manager

  • Dec 2019 - Present

  Key Responsibilities - Optimize Digital Marketing Strategy & Social Media Communication - B2B Marketing Campaigns - Infusionsoft CRM - Active Campaign - Asana - Nurture & Sales Email Campaigns - Trade Show Marketing Campaigns - Website Management & Optimization - Update Latest Project Implementation - Report ROI & KPIs - Social Media Management & Maintenance - Participate in Company Trade Shows (NYC, LAS VEGAS, CHICAGO, FL) - Involvement with Company Partners about Sales Strategies & Tasks to Accomplish Goals - Up-Sell Services, Content & Strategies to Current Clients Show less



Wunderman Thompson Colombia

• Colombia
• Advertising Services
• 100 - 200 Employee

• Project Manager - Mid (Snapchat, North America )

  • May 2022 - Jul 2022

  - Determine a budget for each project, strictly adhering to established limits and optimizing resources to reduce costs. - To make a contingency plan that considers the risks involved in a project, ensuring the efficiency of its execution. - Analyze the competitiveness of a project from a perspective that includes technological and marketing aspects. - Align innovative projects with the company's online marketing strategies. - Ensure the fulfillment of customer expectations in relation to the digital product being developed. - Write reports on customer profiles and interests that have a direct impact on the product offered. - Coordinate internal design, development, and production tasks. - Ensure that the digital products meet the quality standards, checking their performance regularly to resolve any problems that may arise. Show less



Lifeafar

• Puerto Rico
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jun 2018 - Jul 2019

  Responsible for strategizing and implementing the digital marketing initiatives for Lifeafar. Managed a team of graphic designers, social media managers, and vloggers to work together to implement and execute marketing content. Responsible for website management, improving UX, and creating customized landing pages during promotional campaigns. Key Responsibilities • Oversee all communication, public relations and promotional activities to support the brand and marketing strategies • Managed an in-house creative and execution team to help organize, create, and execute real estate events and conference hosted by the company • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Design, build and maintain the brands’ social media presence • Providing creative write-ups, graphics, and collaterals needed during an official press release and conferences in New York • Manage press relations, speaking engagements, special events and community outreach • Website maintenance, social media participation, and other digital media initiatives • Observe the latest trends and optimize digital marketing strategies to increase ROI Show less



LionFront

• Canada
• Computer and Network Security

• Director Account Management

  • Jun 2017 - Jul 2018

  Responsible for maintaining and expanding relationships with strategically important large customers. Assigned to three to five named customers, I was responsible for achieving sales quota and assigned strategic account objectives. I represent the entire range of company products and services to assigned customers while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met by the company. Key Responsibilities · Establish productive, professional relationships with key personnel in assigned customer accounts · Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations · Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts · Proactively lead a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones · Proactively assess, clarify, and validate customer needs on an ongoing basis. · Lead solution development efforts that best address customer needs while coordinating the involvement of all necessary company personnel. Show less



CompuFly

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Oct 2015 - Jun 2017

  Key Responsibilities: • Manage the pricing, product portfolio, product launch, website management, promotions and support the growth of the organization • Strategic planning to increase offline and online sales and increase profitability • Market analysis to gauge the latest trends, competition and potential opportunities to expand • Developing and executing marketing plans including product launch, promotions, advertising and sales • Presentations for business developments and client meetings Campaign Management • Search engine optimization and search engine management • Oversee all aspects of the campaign including day-to-day operations • Develop integrated B2C and B2B marketing campaign strategies and activity plans for Compufly that use channels effectively and that will achieve campaign objectives including generating qualified leads • Manage the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget • Manage agency campaign implementation and performance against agreed campaign activity • Be responsible for the production and sourcing of all campaign materials • Deliver campaign activity presentations and regular results presentations Campaign Reporting • Ensure each campaign has clear metrics and ensure that campaigns are achieving appropriate return on investment in line with corporate goals • Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, call volume and booking reports • Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • May 2015 - Jul 2015

  Managed the Lenovo account for two primary geographies, North America and Asia Pacific regions liaising between the marketing hub and creative teams to deliver projects on or before the agreed deadlines. Managed the Lenovo account for two primary geographies, North America and Asia Pacific regions liaising between the marketing hub and creative teams to deliver projects on or before the agreed deadlines.



Fisheye Creative Solutions

• India
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2013 - May 2015

  Duties Performed: - Managed six of the agency’s largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors Clients: - Barbeque Nation Hospitality Private Ltd - V-Guard - Paperboat - Bosch - K7 Anti-Virus - Helios - Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategies and multimedia collateral - Adhere to budgets, oversee account billing and communicate updates to client teams Highlights: - Cultivated and grew client relationships - Developed campaign-management tools (e.g., project-tracking spreadsheets, estimate forms) that improved flow of communication and elevated client satisfaction - Client appreciation for running campaigns successfully - Actively involved in market research, market intelligence and supervised photo-shoots Show less



Members Alliance Finance

• Junior Financial Planner/Consultant

  • May 2010 - Jul 2012

  Handled all official company correspondence. - Upgraded office filing system. - Typed all company documents. - Created a computerized customer database. - Typed all company correspondence. - Responsible for new employee training. - Strategic Financial Consulting. - Investment portfolio management/Wealth management. - Strategic Financial advice with respect to the Australian Taxation Laws. Handled all official company correspondence. - Upgraded office filing system. - Typed all company documents. - Created a computerized customer database. - Typed all company correspondence. - Responsible for new employee training. - Strategic Financial Consulting. - Investment portfolio management/Wealth management. - Strategic Financial advice with respect to the Australian Taxation Laws.



Gigaforce Marketing Solutions

• Marketing Lead

  • Mar 2010 - Jul 2012

  Job description: Marketing Lead - Business to business lead generation and sales prospecting. - Cold and Warm calling using existing clientele. - Appointment setting. - Coordinating web seminars with partners. - Interactive marketing. Job description: Marketing Lead - Business to business lead generation and sales prospecting. - Cold and Warm calling using existing clientele. - Appointment setting. - Coordinating web seminars with partners. - Interactive marketing.



Corporation U Australia

• Australia
• Music
• 1 - 100 Employee

• Appointment Setter

  • Jan 2011 - Sep 2011

  Cold and Warm calling using marketing leads and adhering to direct marketing codes and policies of the state. Cold and Warm calling using marketing leads and adhering to direct marketing codes and policies of the state.



Deluxe DigiCaptions Private Ltd

• Subtitling Editor

  • May 2009 - Feb 2010

  Worked as part of a team involved in subtitling for Hollywood movies. Worked as part of a team involved in subtitling for Hollywood movies.



ICICI First Source

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Client Servicing

  • Mar 2007 - Jan 2009

  Job description: Client Support Working as part of a team in fast paced Environment managing time and delivering: Quality Value Trust Service - Customer Service - Semi-technical support for UK based customers - Client Coordination Job description: Client Support Working as part of a team in fast paced Environment managing time and delivering: Quality Value Trust Service - Customer Service - Semi-technical support for UK based customers - Client Coordination