Experience

Santé Nuts

• United States
• Software Development

• Director of Marketing

  • Dec 2021 - Present

• Senior Brand Manager

  • Nov 2020 - Dec 2021



Robin Kim

• Photography & Digital Content

  • 2012 - Present

  www.FlightlessRobin.com www.FlightlessRobin.com


Brew Dr. Kombucha
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Brand Manager

  • Jul 2019 - Nov 2020


Sustainable Restaurant Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing Leader

  • Jan 2018 - Jul 2019

  - Creation and execution of social media strategy and digital marketing campaigns, including organic and paid media, for Sustainable Restaurant Group of brands — Bamboo Sushi and QuickFish - Create compelling marketing content (photography, graphic design, video, copy) designed for social channels to increase visibility among target customers - Photograph food & beverage, lifestyle, restaurant interiors, and portraits for use in social media and other marketing channels - Fully execute email marketing campaigns from editorial calendar, design, HTML build, list management, to post-campaign analytics - Manage advertising campaigns across partner sites, social media, and paid search - Design miscellaneous assets used for press, emails, websites, training, recruitment, print materials - Maintain brand websites and lead redesign reviews - Responsible for ongoing social media posting and community management Show less



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate Strategy Director

  • Jun 2017 - Dec 2017

  - Led brand, performance e-commerce, and B2B cross-channel marketing strategies for home technology brand, Nest- Oversaw budgets and planning processes for TV, video, social, OOH, print, radio, display, mobile- Managed a team of direct reports and oversaw training and development

• Strategy Supervisor

  • May 2016 - Jun 2017

  - Conducted quantitative and qualitative research to build robust target audience profiles that have since become key planning documents for internal and client teams- Managed branded content strategy and execution, from briefing to post-campaign analytics- Streamlined reporting processes to be more accurate and efficient- Kept clients and internal teams informed of emerging media, competitive landscape, and new advertising opportunities



Universal McCann

• 1 - 100 Employee

• Media Supervisor

  • May 2013 - Apr 2015

  ⁃ Developed effective branding and direct response campaigns for Charles Schwab, working on both consumer and B2B lines of business⁃ Managed thoughtfully integrated display, mobile, video, social, print, email, broadcast, and OOH campaigns on national and local levels ⁃ Directed data-driven optimizations to meet campaign goals and presented metrics to clients ⁃ Acted as primary liaison between client, creative, internal, and publisher teams to ensure smooth execution of all campaigns⁃ Kept clients and internal teams informed of emerging media, competitive landscape, and new advertising opportunities Show less

• Media Planner

  • Jun 2012 - Apr 2013

  ⁃ Worked closely with publisher partners to develop custom content that aligned with brand message and business objectives⁃ Negotiated rates and added value with publishers to garner efficient media plans⁃ Trained assistant planners and interns



ID Media

• United States
• Advertising Services
• 100 - 200 Employee

• Media Strategist

  • Oct 2011 - May 2012

  - Executed and optimized digital media buys⁃ Trained new team members in media planning/buying, campaign management, research⁃ Presented weekly performance reports to clients

• Assistant Media Strategist

  • Sep 2010 - Oct 2011

  - Generated and analyzed performance data for digital media and spot television weekly reports⁃ Wrote and edited copy for paid search ads that subsequently increased click through rates