Experience

Stir Public Relations Ltd

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • Nov 2014 - Present

  A Hong Kong-based full-service consultancy with integrated, creative & measurable public relations, social media, community relations, influencer outreach & experiential/engagement/event marketing. Working with clients across Hong Kong's F+B and Lifestyle sectors including: IMPOSSIBLE Foods, Absolut Vodka, Chivas Regal Whisky, Avion Tequila, Mumm Champagne, Bread + Beast, Cali-Mex Taqueria, and Three Michelin Starred Sushi Shikon. -Build and maintain client relationships through consistency, kindness and strategic problem-solving -Develop and implement campaigns that build, grow, and protect client brands -Manage, lead and inspire internal and external teams -Maintain fiscal growth and stability for the agency -Design experiential experiences that show consumers what our brands stand for -Produce conferences and live events from intimate to large scale, managing strategy, messaging, production, on-site management and execution -Adapt global campaigns to resonate within Asia Show less



Cali-mex

• Restaurants

• Marketing Director

  • Jan 2019 - Jan 2023

  An American style modern Mexican restaurant group based in Hong Kong with locations across Asia. In charge of conceptualizing and executing all marketing, PR, communication, sponsorship and event activities. Reporting directly to the COO and CEO. -Oversaw branding redevelopment with creation of modernized brand logo, style, and communication guidelines -Managed design team for creation of all restaurant collaterals including menus, EDMs, social media, and POS -Worked collaboratively with vendors to develop and execute co-branded events and maximize partnerships -Launched and managed successful creative (and traffic driving) events such as Borracho Brunch and Uno Mas Brunch -Worked closely with the group chef on menu development, creation of new dishes and promotional/seasonal fare -Expanded visibility and recognition from a predominately western expat audience to a local market -Increased press coverage by 80%+ -Managed all level of customer communications and deescalated complaints and concerns -Consciously developed marketing plans to support branding efforts and also drive revenue and maximize ROI Show less



Mandy Queen PR

• Hong Kong
• Public Relations and Communications Services

• Account Manager

  • Sep 2013 - Oct 2014

  Managed public relations & marketing campaigns based in Hong Kong. • Launched and managed multiple Social Media outlets to maximize engagement • Developed story angles and crafted press releases • Built and maintained strong client relationships • Trained clients how to be their best selves with media • Successfully developed and maintained media relations on behalf of clients • Developed a relevant database of local Key Opinion Leaders (KOL) • Designed and managed creative press launches for clients such as foodpanda Hong Kong and D1 London Gin • Executed press and KOL lunches at 3 Michelin Starred Sushi Shikon and Sushi Tsuraku Show less



The Anglo-American School of Moscow

• Russian Federation
• Higher Education
• 1 - 100 Employee

• Communications and Development

  • Aug 2010 - Jun 2012

  Assisted in all avenues of internal and external communications for a multinational embassy affiliated community of 3,000. • Planned and executed large scale community events • Developed and designed a marketing strategy for company recruitment • Introduced and implemented new company Mission and Vision statements through strategic marketing • Represented an integral role in the ‘re-branding’ of the company • Launched and managed multiple Social Media outlets Assisted in all avenues of internal and external communications for a multinational embassy affiliated community of 3,000. • Planned and executed large scale community events • Developed and designed a marketing strategy for company recruitment • Introduced and implemented new company Mission and Vision statements through strategic marketing • Represented an integral role in the ‘re-branding’ of the company • Launched and managed multiple Social Media outlets



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Account Manager- Radio & Digital

  • Jun 2005 - Aug 2010

  Built relationships with Marketing Directors, CEO’s, and Advertising Agencies to sell Clear Channel assets as marketing solutions. Responsibilities included, growing account list, cold calling, assessing clients’ business needs, and designing presentations, calculating ROI, selling solutions, negotiating, and ultimately closing and servicing contracts. • Multi time Sales MVP • Managed accounts for global brands (i.e. Coca-Cola, Live Nation) • Dependable history of exceeding sales budgets • Increased account base by 50% through assertive salesmanship and consistent follow-up • Consistently in the top 5% among Marketing Account Executives at Clear Channel Radio • Pioneered Clear Channel digital sales in the Tampa market, and remained a market sales leader • Established network of buyers using innovative marketing and sales approaches • Successfully developed and marketed PR events for clients Show less