Experience

Incari Development Platform

• Germany
• Software Development
• 1 - 100 Employee

• Marketing Team Lead

  • Oct 2022 - Present



Lemmen Content Creation

• Copy Writing and Social Media Planning

  • Feb 2018 - Present

  In 2018 I started my own freelance business for content creation, management, and consulting. My main two clients at the time were Amsterdam Booking Company and blckeye. blckeye is a food and beverage marketing agency for which I conceptualized social media postings and content creation in written form. Clients of theirs that I crafted content for were Nono Cakes, Yogi & Yousef, Casa Sabatelli and Vegabond.For the Amsterdam Booking Company, I managed and created content for their business partner the Royal Opera House on their Dutch website.



Stilnest

• Germany
• Design Services
• 1 - 100 Employee

• Digital Brand Management Team Lead

  • Mar 2021 - Sep 2022

  As the Digital Brand Management Team Lead at Stilnest I am responsible for the following channels:- Social Media- E-mail - Physical mailings Along with these channels I am responsible for managing, strategizing and optimizing: - Content management- Product launch and campaign management - Whitelabel collaborations I currently manage one person, our campaign and content manager.

• Senior Brand & Content Manager

  • Feb 2020 - Mar 2021

  In early 2020 our company's focus shifted from brand collaborations to our own brand. During this transition period, I took charge of helping develop a tone-of-voice, brand voice, and communications strategy. As our brand at this stage was still very much developing and experimenting this meant that a high level of adaptability and creative thinking was needed from my side.

• Junior Brand & Content Manager

  • Jun 2018 - Jan 2020

  Working one-on-one with social influencers to help create and grow their own product-based micro-brands. I am responsible for working on the creative and strategic direction of select influencer brands. This includes:- Online marketing campaigns such as sales, social campaigns, and email marketing.- Crafting new and innovative products that are a good fit for the micro-brands identity - Working on monthly, quarterly, and yearly revenue goals and analyzing brand performancesAnother aspect of my role is that I manage all stilnest social media channels with a focus on Instagram and content.



Global Savings Group Amsterdam / Imbull

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Dutch Content Editor

  • Mar 2017 - May 2018

  Working as an editorial staff member updating content for Kortingscode.nl and optimizing shop pages by implementing SEO strategies. Working as an editorial staff member updating content for Kortingscode.nl and optimizing shop pages by implementing SEO strategies.



Stilnest

• Germany
• Design Services
• 1 - 100 Employee

• Social Media, Content and Affiliate Marketing Management Intern

  • Sep 2016 - Feb 2017

  Social Media & Content Management - Working on curating, writing and marketing editorial content. Managing the Stilnest social presence through Instagram Stories and feed posts. Creating quarterly strategies to grow brand awareness and community engagement. Affiliate Marketing Manager - Working together with micro-influencers on gifted and sponsored posts to create brand awareness and generate sales through affiliate campaigns (commission-based). Social Media & Content Management - Working on curating, writing and marketing editorial content. Managing the Stilnest social presence through Instagram Stories and feed posts. Creating quarterly strategies to grow brand awareness and community engagement. Affiliate Marketing Manager - Working together with micro-influencers on gifted and sponsored posts to create brand awareness and generate sales through affiliate campaigns (commission-based).



Global Savings Group Amsterdam / Imbull

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Online Content Editor

  • Dec 2015 - Aug 2016

  Working as an editorial staff member updating content for Kortingscode.nl and Actiecode.nl. Working as an editorial staff member updating content for Kortingscode.nl and Actiecode.nl.



&samhoud

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Student Trainee

  • Feb 2015 - Nov 2015

  Creating editorial content in both video and written form. Creating editorial content in both video and written form.



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Content creator

  • Apr 2012 - Nov 2015

  Producing, managing and promoting my self-made video content under the name BeautyHeartUs. Producing, managing and promoting my self-made video content under the name BeautyHeartUs.



&samhoud creative tech

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Community and Content Management Internship

  • Nov 2014 - Jan 2015

  Content management in Word Press, managing the social media channels and creating editorial content pieces in both video and written content. Content management in Word Press, managing the social media channels and creating editorial content pieces in both video and written content.



Bakkerij van Muyden

• Netherlands
• Food and Beverage Manufacturing

• Salesperson

  • May 2012 - Nov 2014

  Sales Woman Sales Woman