Experience

Paradigm

• United States
• Software Development
• 400 - 500 Employee

• Digital Marketing Specialist

  • Jan 2022 - Present



RF Technologies

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Senior Marketing Specialist

  • Apr 2021 - Jan 2022

  Brookfield, Wisconsin, United States



Wolter

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Senior Graphic Designer

  • May 2019 - Apr 2021

  Brookfield, Wisconsin As a member of the corporate Marketing team I help drive the B2B marketing strategy and graphic design for all 7 divisions of Wolter Group. Collaborating with the small-but-mighty Marketing team is essential to develop designs and strategy for a wide variety of projects--branding, email marketing, website content, lead generation, social media, sales literature, events, and business acquisition materials. Starting July 2019 I started managing marketing efforts for used equipment for… Show more As a member of the corporate Marketing team I help drive the B2B marketing strategy and graphic design for all 7 divisions of Wolter Group. Collaborating with the small-but-mighty Marketing team is essential to develop designs and strategy for a wide variety of projects--branding, email marketing, website content, lead generation, social media, sales literature, events, and business acquisition materials. Starting July 2019 I started managing marketing efforts for used equipment for the Kensar Equipment division. Learning the products and customers, developing processes, and managing the listings for used equipment has been a rewarding challenge. I most enjoy diving in on the data and reporting to identify trends, gaps, and identify ways to improve. Coming into this team I actively listened, documented, and introduced ideas to build an email marketing strategy, adding written and graphic content to the website, using Google Analytics to measure marketing efforts, and helping build a more cohesive brand. I have led the implementation of a project management tool, SmartSheet, to align management and team members on projects, priorities, and deadlines. Show less



J.W. Speaker Corporation

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Brand Manager

  • Jul 2016 - May 2019

  Germantown, Wisconsin My blended role as Marketing Brand Manager focused on strategy, design and analysis for the marketing materials to support B2B and B2C sales and marketing initiatives, all while creating a cohesive global brand and voice. It starts with understanding the the customer, taking the time to learn what they need and how the speak, and creating the right piece and presentation to connect with them. Trade shows, website & social media graphics, print & digital advertising, catalogs and product imagery… Show more My blended role as Marketing Brand Manager focused on strategy, design and analysis for the marketing materials to support B2B and B2C sales and marketing initiatives, all while creating a cohesive global brand and voice. It starts with understanding the the customer, taking the time to learn what they need and how the speak, and creating the right piece and presentation to connect with them. Trade shows, website & social media graphics, print & digital advertising, catalogs and product imagery all culminate to create the J.W. Speaker brand. I brought together Marketing, Sales, and Engineering teams to develop materials for a consistent and industry-leading brand across marketing channels. It requires a value for the details, organization, and a passion for improvement to see a brand develop. This process excites and drives me to build , learn, and improve. I invite you to explore my portfolio to experience the campaigns and materials I helped to launch at J.W. Speaker (link in Contact information).

• Marketing & Design Specialist

  • Jun 2013 - Jul 2016

  Germantown, WI In a great change in responsibilities, this role was heavily focused on creating print marketing materials for retail packaging and in support of Aftermarket Sales. I co-managed the 2014 product catalog, balancing my own design work and content writing with managing an outside agency until the project went to prints. After an extensive brand audit in 2015, I worked with 3 freelance designers to revamp the visual aspects of the brand, including logo, tagline, website, print materials, and… Show more In a great change in responsibilities, this role was heavily focused on creating print marketing materials for retail packaging and in support of Aftermarket Sales. I co-managed the 2014 product catalog, balancing my own design work and content writing with managing an outside agency until the project went to prints. After an extensive brand audit in 2015, I worked with 3 freelance designers to revamp the visual aspects of the brand, including logo, tagline, website, print materials, and signage.

• Graphic Design Intern

  • May 2012 - May 2013

  Germantown, WI Strengthened branding across sales and marketing materials with an emphasis on consistent branding. I designed logos and retail packaging designs for more than 20 agricultural work lights and headlight products. I supported the Human Resources department marketing initiatives by photographing the work environment, employee events, and on-the-job photos for new recruitment materials. All the while, I learned about the company culture, the products, and about lighting technologies.



Carroll University

• United States
• Higher Education
• 500 - 600 Employee

• Student Worker

  • Sep 2009 - May 2013

  Waukesha, WI As a Student Worker in the Registrar's Office, I was the first contact for students, faculty, and visitors that came to the office's window or called. Responsible for answering questions regarding grades, transcripts, graduation requirements, and more, it was a job that required a wide variety of knowledge and customer service skills. The Registrar's Office is also responsible for many different forms and documentation of student information, and part of my job was also focused on scanning and… Show more As a Student Worker in the Registrar's Office, I was the first contact for students, faculty, and visitors that came to the office's window or called. Responsible for answering questions regarding grades, transcripts, graduation requirements, and more, it was a job that required a wide variety of knowledge and customer service skills. The Registrar's Office is also responsible for many different forms and documentation of student information, and part of my job was also focused on scanning and filing both printed and electronic forms, which required precision and high attention to detail. Due to the high volume of private student information and FERPA laws, there was a high level of confidentiality with the position. Show less