Experience

Mount Carmel College of Nursing

• United States
• Higher Education
• 100 - 200 Employee

• Director of College Relations

  • Sep 2000 - Apr 2020

  Established Office of College Relations for this specialized, fully accredited institution of higher education, offering undergraduate and graduate degrees in nursing. Responsible for development and execution of strategic marketing and communications framework. Collaborate with Fund Development, Student Affairs, Admissions and Recruitment to ensure effective, results-oriented stakeholder engagement. Plan, direct and integrate all aspects of traditional and social media, brand marketing, communications, events and advertising for the College, which ranks among the largest baccalaureate nursing programs in the state. Planned and implemented award winning (PRSA, Active Shooter Drill) Crisis Communications Plan. Under leadership College received numerous local and national awards for achievement/excellence in marketing and communications. Focus Areas: Higher Education--Marketing and Communication Strategic Planning, Media Relations, Public Relations, Event Planning, Advertising, Community Relations, Publications Management, Crisis Communications and Social Media



RHB Marketing Communications

• Principal/ Consultant

  • 1998 - 2000

  Provided strategic public relations and marketing counsel to central Ohio clients, including medical, education, health system and political. Created and implemented physician practice branding initiatives; developed marketing plans for college programs; and coordinated media relations for product launches, as well planned and implemented marketing communications strategies for political campaign. Provided strategic public relations and marketing counsel to central Ohio clients, including medical, education, health system and political. Created and implemented physician practice branding initiatives; developed marketing plans for college programs; and coordinated media relations for product launches, as well planned and implemented marketing communications strategies for political campaign.



Mercy Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Marketing and Communications

  • 1993 - 1998

  Established a regional communications and public affairs department for Mercy Health System Greater Cincinnati Region, integrating marketing, public relations and internal communications functions of four hospitals, ambulatory services and a retirement/ long-term care facility. Responsible for working with member hospitals to centralize all marketing and communications initiatives under new corporate/ brand structure. Coordinated research and communications planning and implementation, providing the foundation for developing a new branding and image advertising campaign. Managed staff and multi-million dollar marketing budget.



St. Anthony Medical Center/Park Medical Center

• Director of Marketing and Communications

  • 1991 - 1993

  Was hired to direct marketing, communications and advertising strategic initiatives for St. Anthony Medical Center, a Catholic health system which was soon purchased (during my tenure) by Quorum Health, a for-profit corporation based in Nashville,TN. Experience led to a greater understanding of for-profit healthcare in a highly competitive, managed care marketplace. Was hired to direct marketing, communications and advertising strategic initiatives for St. Anthony Medical Center, a Catholic health system which was soon purchased (during my tenure) by Quorum Health, a for-profit corporation based in Nashville,TN. Experience led to a greater understanding of for-profit healthcare in a highly competitive, managed care marketplace.



Mount Carmel Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director Communications

  • 1985 - 1990

  Retained to establish communications/PR function for Mount Carmel East Hospital, affiliated with the Mount Carmel Health System. Developed and implemented marketing communications plans to launch the hospital's very first Maternity Center and a Women's Center, garnering national recognition. Implemented successful community relations program and series of community education programs. Retained to establish communications/PR function for Mount Carmel East Hospital, affiliated with the Mount Carmel Health System. Developed and implemented marketing communications plans to launch the hospital's very first Maternity Center and a Women's Center, garnering national recognition. Implemented successful community relations program and series of community education programs.



The Toledo Hospital

• United States
• Medical Practices
• 1 - 100 Employee

• Community Relations Coordinator

  • 1984 - 1985



WSPD Radio News (NBC Affiliate)

• News Reporter/ Anchor

  • 1981 - 1984



Owens Corning

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Writer and Editor

  • 1981 - 1982