Experience

GDEFY

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Media Buyer

  • Jun 2012 - Present



Media Design Group (now part of SmartMedia Technologies)

• United States
• Advertising Services
• 1 - 100 Employee

• Media Director

  • May 2008 - Mar 2010

  Assisted in establishing start-up media buying agency's long form division and built it up to $25 -$30 million in annual billings. Set-up National Cable networks and developed incumbencies. Created media test schedules for clients, analyzed clients media by station/buyer, managed clients budget by buyer. Bought $7 million annually in National Cable, regional cable and broadcast TV long form airtime in addition to Media Director duties. Clients: Fein/Multimaster, All-Star Marketing/Contour Abs, Guthy Renker, BJ Global/Bodyshaper, NuWave Oven Show less



RONCO CORPORATION

• Vice President, Media Director/National Cable Manager

  • Oct 2000 - Feb 2008

• Media Director

  • Oct 2000 - Feb 2008

  Managed 4 media buyers, Regional Cable, Broadcast and Hispanic Media. Reviewed and advised in regard to the profitability of media buys, gave annual performance evaluations, assisted buyers with discrepancies.National Cable Manager: Purchased and managed National and Regional Cable airtime for Ron Popeil's Showtime Rotisserie oven, Six Star knives, Pasta Maker, Dehydrator and various test products. Met budget/CPO goals on a weekly basis. Traveled to NY bi-annually to maintain network relationships/monthly incumbencies.Booked: 16 million annually. Net $50K profits in brokered time annually. Show less



American TV

• United States
• Retail
• 100 - 200 Employee

• Senior Buyer

  • Feb 1997 - Jan 1999

  Purchased long form airtime on National Cable and top ten major broadcast markets. Clients: Sylmark/Abslide, Video Professor. Maintained CNBC package with only 1 client by brokering the commission-added package to 12 outside clients. Coordinated with AE's regarding optimal test schedules with potential clients. Purchased long form airtime on National Cable and top ten major broadcast markets. Clients: Sylmark/Abslide, Video Professor. Maintained CNBC package with only 1 client by brokering the commission-added package to 12 outside clients. Coordinated with AE's regarding optimal test schedules with potential clients.



Div. of Western Int

• National Cable Manager

  • Mar 1994 - Dec 1996

  Purchased blocks of National Cable Infomercial airtime for in-house clients and to broker to outside agencies. Booked $12 million annually Purchased blocks of National Cable Infomercial airtime for in-house clients and to broker to outside agencies. Booked $12 million annually



American TV TIME

• Senior Buyer

  • Mar 1994 - Dec 1996

  Negotiated and purchased long form airtime on National Cable as well as broadcast markets in NY and LA. Clients Negotiated and purchased long form airtime on National Cable as well as broadcast markets in NY and LA. Clients



DeFalco WEST ADVERTISING

• Broadcast Media Buyer

  • Feb 1993 - Mar 1994

  Bought 35 U.S. markets plus Canada. Negotiated long form airtime, managed schedules, dealt directly with in-house clients. Clients: Acne Statin/ S.T. Go/Forever Young, Don LePre/Making Money Bought 35 U.S. markets plus Canada. Negotiated long form airtime, managed schedules, dealt directly with in-house clients. Clients: Acne Statin/ S.T. Go/Forever Young, Don LePre/Making Money



800 MARKETING

• Broadcast Media Buyer

  • Nov 1992 - Feb 1993

  60 spot Bought six broadcast markets for 1-800-Dentist. Tallied telemarketing results 60 spot Bought six broadcast markets for 1-800-Dentist. Tallied telemarketing results



AdMedia ,a division of Admarketing

• General Market Media Spot Buyer

  • Apr 1989 - Apr 1992

  Accounts: Home Depot, Good Guys, C&R Clothiers, Ross Stores Accounts: Home Depot, Good Guys, C&R Clothiers, Ross Stores