Robin Ferrini

Business Development Key Account Manager at Cox Target Media, Valpak
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Contact Information
us****@****om
(386) 825-5501
Location
Canton, Massachusetts, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Business Development Key Account Manager
      • Jan 2005 - Present

      Responsible for key account acquisition, development and retention of both regional and national accounts including The Boston Globe, New Balance, Peapod by Stop & Shop, The Boston Celtics, Feld Entertainment, AAA of Southern New England, The Massachusetts State Lottery Commission and many more in a changing, media climate. Working hand-in-hand with our corporate research department, I provided pertinent data to help my clients achieve measurable and profitable results. I developed major accounts that had been previously pursued without success. Overall, I generated 20 percent of the total annual revenue for the division. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • General Sales Manager
      • Jan 2000 - Feb 2004

      I oversaw the local ad-sales operation in Southern New England that included 50+ account executives within 4 offices. Working with my team, together we generated annual revenue that exceeded $25 million.

    • Local Sales Manager
      • Mar 1987 - Jan 2004

      As one of the first account executives at Comcast, I was able to parlay my sales experience into a Sales Management position, managing account executives and advertising sales on national cable networks.I worked successfully with upper management, TV production, operations, sales and, most importantly, our clients, to achieve the goals set before us.

Education

  • Bridgewater State University
    Bachelor's of Science, Psychology
    1977 - 1981

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