Experience

CADworks3D

• Canada
• Research Services
• 1 - 100 Employee

• Digital Marketer & Content Creator

  • Jan 2022 - Present

  • Set up an automated email marketing workflow & produce new email campaigns focusing on long-term brand building • Manage CADworks3D's social media accounts, tracking key KPI's on a weekly basis. • Produce eye-catching photographs and videos and transform them into informative, engaging content • Design brochures, banners, brand packaging, digital assets and graphics • Set up an automated email marketing workflow & produce new email campaigns focusing on long-term brand building • Manage CADworks3D's social media accounts, tracking key KPI's on a weekly basis. • Produce eye-catching photographs and videos and transform them into informative, engaging content • Design brochures, banners, brand packaging, digital assets and graphics



The Michaels Companies, Inc.

• United States
• Real Estate

• Sales & Customer Experience Associate

  • Jul 2019 - Oct 2020

  • Displayed an innate ability to multi-task in a high-volume environment: custom framing designer, sales floor associate, and operate POS cash register when understaffed. • Work with custom framing customers, understand their criteria and wants to design a frame for their valued artwork, all the while meeting the daily sales target. • Acknowledge and interact with customers to help locate products, listen to and understand their need and recommend appropriate solutions. • Defused customer issues and complaints within my authority limits promptly, while upholding a courteous and professional attitude. Show less



World Startup Factory

• Netherlands
• Financial Services

• Marketing & Communications Intern

  • Sep 2018 - Dec 2018

  • Assist produce content and copy for: the bi-weekly MailChimp newsletter for 1000+ subscribers, social media posts, and event landing pages. • Presided over WSF’s Afterwork events. Liaised with event speakers, venue holders and catering leads. Designed marketing collateral such as event landing pages, social media posts, teasers and thank you attendance notes. On the day, supervised on-site logistics from room layout to greeting and guiding event attendees. • The liaison between WSF and a group of 30+ mentors – seasoned entrepreneurs outside the company that volunteer their time and expertise to coach start-ups participating in WSF’s accelerator programs. Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Trade Marketing Intern

  • Dec 2017 - Jun 2018

  • Create retail planograms and analyse market share data to identify low-performing products to produce tailored shelving proposals for some of the largest Dutch supermarket retailers. One such proposal doubled the shelving space to be taken up by Henkel products. • Manage a research project regarding past digital marketing campaigns. Consolidate scattered KPI data and engineer a new database from approximately six years' worth of campaigns. Analyse the data and report to brand managers any trends, insights and recommendations for future marketing strategies. • Advance SEO practices by building a list of keywords and analysing their search volumes through Google Keyword Planner. Then, compare them to existing keywords on Henkel product webpages. • Conduct market and promotion analyses, picking out key data to draw conclusions from, and build the groundwork of quarterly reports and presentations • On a monthly basis, updated and streamlined complex excel databases linked to Nielsen Answers. These databases were vital for the Laundry and Homecare department’s market analysis - including manipulating v lookups, pivot tables, and pivot charts. Show less



Erasmus School of Economics

• Netherlands
• Higher Education
• 300 - 400 Employee

• Marketing Teaching Assistant

  • Nov 2016 - Mar 2017

  • Design a new rubric used to grade marketing plans (40% of a student’s course grade) that is more time-efficient and less prone to interpretive bias. • Cherry-pick key marketing concepts and create presentations for tutorials. • Design a new rubric used to grade marketing plans (40% of a student’s course grade) that is more time-efficient and less prone to interpretive bias. • Cherry-pick key marketing concepts and create presentations for tutorials.