Robin Potash
Managing Director, Executive Producer at HudsonGray- Claim this Profile
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Bio
Sree Sreenivasan
I had the pleasure of working with Robin and her fab Berlin Cameron Experiential team for an activation for National Geographic Channel in Dec 2018. She supervised a complicated partnership between Nat Geo and WeWork in NYC, LA and SF, creating fun ‘90s-style Internet cafes for a new series,
Blake Wirht
Robin was my fearless leader for 4 years and she knows what she's doing. The national team she and her partner Larry have put together is outstanding and she has an incredible knack for balancing the needs of the client with the needs of the agency and over-delivering on both. It's no wonder Awestruck has managed to thrive as much as it has. Beyond the business, Robin is also a hell of a lot of fun to be around and a great friend.
Sree Sreenivasan
I had the pleasure of working with Robin and her fab Berlin Cameron Experiential team for an activation for National Geographic Channel in Dec 2018. She supervised a complicated partnership between Nat Geo and WeWork in NYC, LA and SF, creating fun ‘90s-style Internet cafes for a new series,
Blake Wirht
Robin was my fearless leader for 4 years and she knows what she's doing. The national team she and her partner Larry have put together is outstanding and she has an incredible knack for balancing the needs of the client with the needs of the agency and over-delivering on both. It's no wonder Awestruck has managed to thrive as much as it has. Beyond the business, Robin is also a hell of a lot of fun to be around and a great friend.
Sree Sreenivasan
I had the pleasure of working with Robin and her fab Berlin Cameron Experiential team for an activation for National Geographic Channel in Dec 2018. She supervised a complicated partnership between Nat Geo and WeWork in NYC, LA and SF, creating fun ‘90s-style Internet cafes for a new series,
Blake Wirht
Robin was my fearless leader for 4 years and she knows what she's doing. The national team she and her partner Larry have put together is outstanding and she has an incredible knack for balancing the needs of the client with the needs of the agency and over-delivering on both. It's no wonder Awestruck has managed to thrive as much as it has. Beyond the business, Robin is also a hell of a lot of fun to be around and a great friend.
Sree Sreenivasan
I had the pleasure of working with Robin and her fab Berlin Cameron Experiential team for an activation for National Geographic Channel in Dec 2018. She supervised a complicated partnership between Nat Geo and WeWork in NYC, LA and SF, creating fun ‘90s-style Internet cafes for a new series,
Blake Wirht
Robin was my fearless leader for 4 years and she knows what she's doing. The national team she and her partner Larry have put together is outstanding and she has an incredible knack for balancing the needs of the client with the needs of the agency and over-delivering on both. It's no wonder Awestruck has managed to thrive as much as it has. Beyond the business, Robin is also a hell of a lot of fun to be around and a great friend.
Experience
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HudsonGray
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United States
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Marketing Services
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1 - 100 Employee
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Managing Director, Executive Producer
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Jun 2023 - Present
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ROBIN EXPERIENTIAL
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Advertising Services
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Executive Producer, Experiential
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Sep 2021 - Jun 2023
Executive-level experiential producer and proven leader specializing in complex, disruptive and captivating activations and events. Executive-level experiential producer and proven leader specializing in complex, disruptive and captivating activations and events.
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Berlin Cameron
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United States
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Advertising Services
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1 - 100 Employee
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Executive Producer, Experiential
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Sep 2021 - Feb 2023
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Managing Director
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Sep 2017 - Aug 2021
- Led WPP/Berlin Cameron’s experiential division, BCXP. Planned and executed events including WW + Oprah’s 2020 Vision Tour, Capital One, National Geographic Channel, truTV, Discovery Channel, CBS All Access, LLShe events and more.- Leverage internal and external resources to ensure successful projects from proposal through execution, including contributing to creative development, proposal creation, and project management.- Trial and migration of an employee management platform and creation/rollout of a mentorship program to lead employees and encourage maximum performance. Show less
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AWESTRUCK Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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President
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Jun 2004 - Jun 2017
- Oversaw $75M+ in experiential activations including award-winning campaigns for National Geographic Channel’s Life Below Zero: Escape the Cold at SXSW and VH1’s Dating Naked. - Managed the execution teams to guarantee best-in-class delivery of innovative brand experiences and helped identify and resolve problems in a timely manner. - Oversaw $75M+ in experiential activations including award-winning campaigns for National Geographic Channel’s Life Below Zero: Escape the Cold at SXSW and VH1’s Dating Naked. - Managed the execution teams to guarantee best-in-class delivery of innovative brand experiences and helped identify and resolve problems in a timely manner.
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Sony
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Entertainment Providers
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700 & Above Employee
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Marketing Manager
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2001 - 2004
- Advised portfolio companies in different growth stages by developing and implementing branding efforts, marketing strategies and advertising campaigns. - Conceptualized and spearheaded the creation of The Wheel Watchers Club, loyalty program powered by MySony. Integrated sponsorships creating unique prizing for members and messaging across multiple platforms. - Advised portfolio companies in different growth stages by developing and implementing branding efforts, marketing strategies and advertising campaigns. - Conceptualized and spearheaded the creation of The Wheel Watchers Club, loyalty program powered by MySony. Integrated sponsorships creating unique prizing for members and messaging across multiple platforms.
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PR & Communications Manager
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2000 - 2001
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Media Planner
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1998 - 2000
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Education
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1994 - 1998
University of Michigan
Bachelor of Arts - BA, Communications
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