Robin Mazur
Director, Brand Strategy at Praytell- Claim this Profile
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Topline Score
Bio
Mark Skroch
Robin is one of the most passionate, intuitive, and smart strategy partners I’ve worked with. She leads with her heart and her brain to find the right insight and solution. She cares about the final product being smart and how it works in the context of the world around it. She is able to find that balance between business results and a brand’s emotional development. She is thorough, dedicated, and has been a great partner to me. I very much recommend Robin and look forward to working with her again.
Michael Byrne
Robin is truly one of a kind. I have had the pleasure of working closely with Robin for several years as the business lead for onboarding new clients. There is no better feeling for a sales leader to have then to know you can transition a new client into extremely capable hands that make the vision come to life - Robin does just that. She excels at leading multiple teams toward a common goal, managing a variety of concurrent projects and client services. She is such a huge part of BCV’s success.
Mark Skroch
Robin is one of the most passionate, intuitive, and smart strategy partners I’ve worked with. She leads with her heart and her brain to find the right insight and solution. She cares about the final product being smart and how it works in the context of the world around it. She is able to find that balance between business results and a brand’s emotional development. She is thorough, dedicated, and has been a great partner to me. I very much recommend Robin and look forward to working with her again.
Michael Byrne
Robin is truly one of a kind. I have had the pleasure of working closely with Robin for several years as the business lead for onboarding new clients. There is no better feeling for a sales leader to have then to know you can transition a new client into extremely capable hands that make the vision come to life - Robin does just that. She excels at leading multiple teams toward a common goal, managing a variety of concurrent projects and client services. She is such a huge part of BCV’s success.
Mark Skroch
Robin is one of the most passionate, intuitive, and smart strategy partners I’ve worked with. She leads with her heart and her brain to find the right insight and solution. She cares about the final product being smart and how it works in the context of the world around it. She is able to find that balance between business results and a brand’s emotional development. She is thorough, dedicated, and has been a great partner to me. I very much recommend Robin and look forward to working with her again.
Michael Byrne
Robin is truly one of a kind. I have had the pleasure of working closely with Robin for several years as the business lead for onboarding new clients. There is no better feeling for a sales leader to have then to know you can transition a new client into extremely capable hands that make the vision come to life - Robin does just that. She excels at leading multiple teams toward a common goal, managing a variety of concurrent projects and client services. She is such a huge part of BCV’s success.
Mark Skroch
Robin is one of the most passionate, intuitive, and smart strategy partners I’ve worked with. She leads with her heart and her brain to find the right insight and solution. She cares about the final product being smart and how it works in the context of the world around it. She is able to find that balance between business results and a brand’s emotional development. She is thorough, dedicated, and has been a great partner to me. I very much recommend Robin and look forward to working with her again.
Michael Byrne
Robin is truly one of a kind. I have had the pleasure of working closely with Robin for several years as the business lead for onboarding new clients. There is no better feeling for a sales leader to have then to know you can transition a new client into extremely capable hands that make the vision come to life - Robin does just that. She excels at leading multiple teams toward a common goal, managing a variety of concurrent projects and client services. She is such a huge part of BCV’s success.
Credentials
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Strategies That Build Winning Brands
Kellogg Executive EducationMay, 2021- Nov, 2024
Experience
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Praytell
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United States
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Advertising Services
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100 - 200 Employee
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Director, Brand Strategy
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Nov 2022 - Present
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18 Coffees
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United States
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Business Consulting and Services
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1 - 100 Employee
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Community Partner
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Jun 2020 - Present
18 Coffees is an innovation and change management firm working at the intersection of digital transformation, social good, and the future of work. Through consulting, content, and community, we use our varied expertise about managing change to help forward-thinking organizations adapt and evolve. Provided strategic support for project partners including Obama Foundation, Giving Tuesday, and How To Report A Hate Crime. 18 Coffees is an innovation and change management firm working at the intersection of digital transformation, social good, and the future of work. Through consulting, content, and community, we use our varied expertise about managing change to help forward-thinking organizations adapt and evolve. Provided strategic support for project partners including Obama Foundation, Giving Tuesday, and How To Report A Hate Crime.
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BCV, A RateGain Company
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United States
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Advertising Services
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100 - 200 Employee
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Vice President of Strategy and Insight
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Oct 2020 - Jul 2022
Developed and led concentrated strategy department, enveloping insights production, strategic campaign/content planning, and content creator/influencer partnership planning. Work incorporated trendcasting, industry insights development, consumer behavior analysis, brand planning, marketing communications integration, and paid media optimization. • Responsible for the design/implementation of inaugural owned data curation process to analyze insights across creative, sales, marketing, client services, and monitoring/engagement teams• Supported key PR/Marketing efforts with go-to-market planning, digital shopper/consumer journey insights, and thought leadership material development• Oversaw integrated digital/social strategy development across priority portfolio including audience identification, platform strategy, brand marketing, go-to-market planning, and influencer/creator partnerships• Oversaw production of industry insights and led continual educational sessions for key internal and external stakeholders
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Global Director of Client Success
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Sep 2019 - Oct 2020
Mar - Sept 2020: Led strategic planning + client experience oversight for company. Directly assisted with identification + implementation of company reorganization for profitability, post-crisis reengagement.Client success department lead and member of executive leadership team; oversaw synchronized new business strategic planning to ensure optimal production across creative, strategy, client services, sales, finance, and global planning teams.
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Client Success Manager
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Aug 2017 - Sep 2019
Client success department lead responsible for new business integration and strategic innovation across company, encompassing US and global markets.
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Digital Strategy Manager, Platform Specialist
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Jan 2015 - Aug 2017
Key Accounts: Abbott, Kohl’s, Unilever Beauty, GlaxoSmithKline, Mars Petcare, MilkPEP, Chocolate Milk, Essilor of America, McCormick, Loews Chicago HotelAccolades• Winner, PR News Digital Marketing Campaign (500k+), 2016 | Mars Petcare Mix Mania• Nomination, PR Week Global Awards, 2016 | Mars Petcare Mix Mania • Weber Shandwick Chicago “Kick-Ass Campaign”, 2016 | Mars Petcare Mix Mania • Weber Shandwick Chicago “Beyond the Brief”, 2016 | Lawry’s + Chrissy Teigen
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Senior Digital Executive
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Apr 2013 - Jan 2015
Accolades• Weber Shandwick Chicago “No Boundaries” Program Recipient (2015)• Weber Shandwick Chicago “Ms. Congeniality” (2014)• Weber Shandwick Chicago “Team of the Year”, Unilever Beauty (2013)
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Four Seasons Hotels and Resorts
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Canada
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Hospitality
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700 & Above Employee
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Public Relations and Digital Marketing Coordinator
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Apr 2011 - Apr 2013
• Developed integrative digital media strategy across multiple Chicago-based properties • Launched inaugural wedding blog sites for each property and led content strategy development• Oversaw website redesign; led analytics and keyword strategy
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Sales and Marketing Coordinator
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Jan 2009 - Apr 2011
• Supported Sales, Marketing, and Public Relations Teams• Recognized as Four Seasons Chicago Employee of the Year candidate
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Education
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2021 - 2021
Kellogg Executive Education
Strategies That Build Winning Brands -
Michigan State University - Eli Broad College of Business
Bachelor's Degree, Hospitality Business, Marketing
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