Experience

Texas Historical Commission

• Government Administration
• 100 - 200 Employee

• Communications Project Coordinator

  • Sep 2016 - Present

  • Work across divisions and diverse programs to develop external-facing content and campaigns that adhere to agency goals, strategy, branding, and style • Recommend the best marketing streams and resources to internal stakeholders for their content, including social media, email marketing, websites, press releases, advertising, publications, video, and events • Tailor messaging for a variety of audiences, including preservationists, travel professionals, heritage tourists, history buffs… Show more • Work across divisions and diverse programs to develop external-facing content and campaigns that adhere to agency goals, strategy, branding, and style • Recommend the best marketing streams and resources to internal stakeholders for their content, including social media, email marketing, websites, press releases, advertising, publications, video, and events • Tailor messaging for a variety of audiences, including preservationists, travel professionals, heritage tourists, history buffs, architects, archeologists, museum personnel, developers, and more • Work with Communications Division staff across marketing streams (and occasionally external vendors such as web developers or printers) to create and repurpose digital and print content • Represent the Communications Division on the planning committee for the agency's annual conference and coordinate all event outreach, as well as digital and print collateral • Cover the division in meetings and decision-making on strategy and project management when the communications director is unavailable • Write, edit, design, and distribute emails via Mailchimp, Cvent, and agency listservs, including the monthly e-newsletter, segmented newsletters, conference emails, and additional emails as needed • Serve as lead editor on special, one-off projects such as the Chisholm Trail, World War I, Hispanic Texans, and African American Texans heritage travel guides, as well as the THC Strategic Plan, which involves collaboration with an executive team that includes commissioners, administration, and division directors

• Social Media Coordinator/Media and Public Relations Specialist/Email Marketer

  • Jun 2012 - Dec 2017

  • Created and implemented agency’s social media strategy and policies • Created, edited, and published social media content daily across multiple channels (Facebook, Twitter, Instagram, blog, Flickr, and YouTube) • Served as managing editor of the blog, working with contributors and other blog administrators on copy, design, and scheduling • Managed social media advertising budget • Created and executed social media and other integrated marketing campaigns • Developed internship… Show more • Created and implemented agency’s social media strategy and policies • Created, edited, and published social media content daily across multiple channels (Facebook, Twitter, Instagram, blog, Flickr, and YouTube) • Served as managing editor of the blog, working with contributors and other blog administrators on copy, design, and scheduling • Managed social media advertising budget • Created and executed social media and other integrated marketing campaigns • Developed internship opportunities, created intern projects, and managed timelines and priorities • Served as backup for the agency’s media and public relations specialist, including filling in for several months while the position was vacant. This included handling press calls, navigating controversial or time-sensitive issues, monitoring press clips and alerts, writing and distributing press releases and media advisories, posting on the agency’s website and social media channels, and helping coordinate special publications and events. • Acted as managing editor of the agency’s e-newsletter, culling high-level content and featured events from the agency’s social media, PR materials, campaigns, and calendar. Designed, distributed, and marketed newsletter in order to increase the subscription base.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance Writer/Editor

  • 2000 - Oct 2013

  From about 2000 to 2013, I did various freelance writing jobs on a part-time basis. I wrote regularly for Collinson Media and Events publications (now just called Connect), including Connect, Collaborate, and Rejuvenate magazines. Some of my freelance highlights include articles for the Houston Chronicle, Edible Austin, Austin Monthly, HostelTrail.com, and South American Explorer. I specialized in travel, feature, and web writing. From about 2000 to 2013, I did various freelance writing jobs on a part-time basis. I wrote regularly for Collinson Media and Events publications (now just called Connect), including Connect, Collaborate, and Rejuvenate magazines. Some of my freelance highlights include articles for the Houston Chronicle, Edible Austin, Austin Monthly, HostelTrail.com, and South American Explorer. I specialized in travel, feature, and web writing.



Emerson Process Management

• China
• 1 - 100 Employee

• Writer (Contractor)

  • Oct 2011 - Jun 2012

  • Wrote technical and marketing collateral to support global engineering firm Emerson’s sales force (more than 3,000 people) in its solution-based selling initiative • Met monthly with international teams of subject-matter experts (primarily engineers and senior sales executives) in three-day content capture sessions about various products, processes, and business segments • Served as content capturer in these sessions, working closely with a facilitator to gather the material and subject… Show more • Wrote technical and marketing collateral to support global engineering firm Emerson’s sales force (more than 3,000 people) in its solution-based selling initiative • Met monthly with international teams of subject-matter experts (primarily engineers and senior sales executives) in three-day content capture sessions about various products, processes, and business segments • Served as content capturer in these sessions, working closely with a facilitator to gather the material and subject knowledge I needed to generate content • Wrote and edited customer-facing and internal sales and marketing collateral, including print and electronic brochures, Web copy, presentations, sales briefs, media briefs, and white papers • Wrote, edited, and proofread copy for special projects, including profiles and trade shows Show less • Wrote technical and marketing collateral to support global engineering firm Emerson’s sales force (more than 3,000 people) in its solution-based selling initiative • Met monthly with international teams of subject-matter experts (primarily engineers and senior sales executives) in three-day content capture sessions about various products, processes, and business segments • Served as content capturer in these sessions, working closely with a facilitator to gather the material and subject… Show more • Wrote technical and marketing collateral to support global engineering firm Emerson’s sales force (more than 3,000 people) in its solution-based selling initiative • Met monthly with international teams of subject-matter experts (primarily engineers and senior sales executives) in three-day content capture sessions about various products, processes, and business segments • Served as content capturer in these sessions, working closely with a facilitator to gather the material and subject knowledge I needed to generate content • Wrote and edited customer-facing and internal sales and marketing collateral, including print and electronic brochures, Web copy, presentations, sales briefs, media briefs, and white papers • Wrote, edited, and proofread copy for special projects, including profiles and trade shows Show less

• Travel Guide Development Coordinator

  • Sep 2009 - Aug 2011

  • Served as lead editor and project manager for the development of print travel guides on heritage tourism regions and topics • Collaborated with subject-matter experts, writers, editors, contractors, photographers, purchasers, graphic designers, Web designers, printers, event planners, other state agencies, and travel professionals • Wrote RFPs for contracted services (including photography, writing, and printing) and evaluated proposals • Wrote and edited copy for various agency… Show more • Served as lead editor and project manager for the development of print travel guides on heritage tourism regions and topics • Collaborated with subject-matter experts, writers, editors, contractors, photographers, purchasers, graphic designers, Web designers, printers, event planners, other state agencies, and travel professionals • Wrote RFPs for contracted services (including photography, writing, and printing) and evaluated proposals • Wrote and edited copy for various agency websites, including www.thc.state.tx.us, www.texastimetravel.com, and www.africanamericansintexas.com • Served as managing editor of quarterly e-newsletter, Heritage Tourism Connection, which included writing and editing stories, design and distribution Show less • Served as lead editor and project manager for the development of print travel guides on heritage tourism regions and topics • Collaborated with subject-matter experts, writers, editors, contractors, photographers, purchasers, graphic designers, Web designers, printers, event planners, other state agencies, and travel professionals • Wrote RFPs for contracted services (including photography, writing, and printing) and evaluated proposals • Wrote and edited copy for various agency… Show more • Served as lead editor and project manager for the development of print travel guides on heritage tourism regions and topics • Collaborated with subject-matter experts, writers, editors, contractors, photographers, purchasers, graphic designers, Web designers, printers, event planners, other state agencies, and travel professionals • Wrote RFPs for contracted services (including photography, writing, and printing) and evaluated proposals • Wrote and edited copy for various agency websites, including www.thc.state.tx.us, www.texastimetravel.com, and www.africanamericansintexas.com • Served as managing editor of quarterly e-newsletter, Heritage Tourism Connection, which included writing and editing stories, design and distribution Show less



Texas Department of Transportation

• United States
• Government Administration
• 700 & Above Employee

• Web Writer/Web Content Developer

  • Jan 2006 - Jan 2008

  • Worked on two-year contract for the complete redesign and overhaul of the department’s website, www.txdot.gov, which had been an outdated, massive, and confusing site organized around TxDOT structure rather than topic • Collaborated with Web designers, programmers, subject-matter experts, management, and other writers to create, rewrite, and/or eliminate content • Resulted in a new, streamlined site structured around topic and services that won a national award for redesign and… Show more • Worked on two-year contract for the complete redesign and overhaul of the department’s website, www.txdot.gov, which had been an outdated, massive, and confusing site organized around TxDOT structure rather than topic • Collaborated with Web designers, programmers, subject-matter experts, management, and other writers to create, rewrite, and/or eliminate content • Resulted in a new, streamlined site structured around topic and services that won a national award for redesign and recognition of usability (Center for Digital Government 2007 award in the Government-to-Citizen State Government category) • Helped develop standards and procedures for the new Web site, a training manual for staff, and a two-day training course for standards and procedures, Web writing, and design • Met with TxDOT regional representatives across the state, then wrote a 50-page assessment for TxDOT administration addressing regional needs and concerns, including recommendations and short- and long-term goals • Served as lead writer for the rewrite of the first section of the Web site to move from an organizational structure to a topical organization Show less • Worked on two-year contract for the complete redesign and overhaul of the department’s website, www.txdot.gov, which had been an outdated, massive, and confusing site organized around TxDOT structure rather than topic • Collaborated with Web designers, programmers, subject-matter experts, management, and other writers to create, rewrite, and/or eliminate content • Resulted in a new, streamlined site structured around topic and services that won a national award for redesign and… Show more • Worked on two-year contract for the complete redesign and overhaul of the department’s website, www.txdot.gov, which had been an outdated, massive, and confusing site organized around TxDOT structure rather than topic • Collaborated with Web designers, programmers, subject-matter experts, management, and other writers to create, rewrite, and/or eliminate content • Resulted in a new, streamlined site structured around topic and services that won a national award for redesign and recognition of usability (Center for Digital Government 2007 award in the Government-to-Citizen State Government category) • Helped develop standards and procedures for the new Web site, a training manual for staff, and a two-day training course for standards and procedures, Web writing, and design • Met with TxDOT regional representatives across the state, then wrote a 50-page assessment for TxDOT administration addressing regional needs and concerns, including recommendations and short- and long-term goals • Served as lead writer for the rewrite of the first section of the Web site to move from an organizational structure to a topical organization Show less



IHS Energy

• United States

• Editor

  • May 2002 - Aug 2005

  • Selected and researched stories using internal and external resources (e.g., databases, maps, state paperwork, scouts, press releases, and other IHS Energy departments) • Wrote and published stories online throughout the day (minimum of four; usually five to eight) • Designed daily print version using PageMaker, and created digital maps to accompany stories using ArcView GIS • Edited other writers’ stories • Learned drilling/exploration terminology and the basics of petroleum… Show more • Selected and researched stories using internal and external resources (e.g., databases, maps, state paperwork, scouts, press releases, and other IHS Energy departments) • Wrote and published stories online throughout the day (minimum of four; usually five to eight) • Designed daily print version using PageMaker, and created digital maps to accompany stories using ArcView GIS • Edited other writers’ stories • Learned drilling/exploration terminology and the basics of petroleum geology Show less • Selected and researched stories using internal and external resources (e.g., databases, maps, state paperwork, scouts, press releases, and other IHS Energy departments) • Wrote and published stories online throughout the day (minimum of four; usually five to eight) • Designed daily print version using PageMaker, and created digital maps to accompany stories using ArcView GIS • Edited other writers’ stories • Learned drilling/exploration terminology and the basics of petroleum… Show more • Selected and researched stories using internal and external resources (e.g., databases, maps, state paperwork, scouts, press releases, and other IHS Energy departments) • Wrote and published stories online throughout the day (minimum of four; usually five to eight) • Designed daily print version using PageMaker, and created digital maps to accompany stories using ArcView GIS • Edited other writers’ stories • Learned drilling/exploration terminology and the basics of petroleum geology Show less



Intertek Testing Services

• Philippines
• Chemical Manufacturing
• 100 - 200 Employee

• Multimedia Services Assistant

  • Feb 2000 - Nov 2001

  • Served as senior editor and proofreader for various departments and offices • Acted as writer and desktop publisher for numerous departments and offices on various projects, including presentations, reports, bids and proposals, brochures, and online documents • Edited and maintained various databases, including an international directory and Western hemisphere laboratory capabilities • Served as senior editor and proofreader for various departments and offices • Acted as writer and desktop publisher for numerous departments and offices on various projects, including presentations, reports, bids and proposals, brochures, and online documents • Edited and maintained various databases, including an international directory and Western hemisphere laboratory capabilities