Senior Creative Manager, Licensing

• Jul 2021 - Present

Creative Lead/Consultant

• Apr 2016 - Jul 2021

• Brand managing and working with licensing, entertainment, fashion, and consumer product clients. Developing a wide range of consumer products assortment.• Brand and product developing for companies including Disney, Lego, Marvel, Lucasfilm, Universal, Warner Brothers, Hasbro, Adidas, for retailers Target, Walmart, Burlington, Forever21, and Macy’s.• Communicating with manufacturers and delivering mechanicals, working with business and marketing groups. • Brand managing and working with licensing, entertainment, fashion, and consumer product clients. Developing a wide range of consumer products assortment.• Brand and product developing for companies including Disney, Lego, Marvel, Lucasfilm, Universal, Warner Brothers, Hasbro, Adidas, for retailers Target, Walmart, Burlington, Forever21, and Macy’s.• Communicating with manufacturers and delivering mechanicals, working with business and marketing groups.

Creative Director

• Mar 2015 - Apr 2016

• Creative Director/brand manager for the 35-year-old legacy brand Strawberry Shortcake. • Oversaw all creative asset management style guides, marketing materials, campaigns, and asset distribution, to support consumer products, marketing, advertising, and brand management needs. • Created the global creative strategy for all lines of business throughout the five major regions, US, Brazil, Spain, France, and Canada. • Modernized the brand for today’s consumer across multiple categories and platforms, in Toy, Publishing, Apps, Social engagements, and on Show Content Development. • Redesigned the “Purple Pie” man which debuted through comic books, apps, and collectible toys.

Executive Creative Leader

• Aug 2003 - Oct 2015

• Launched a niche clothing line that was sold into hundreds of retailers across the United States, and abroad. • Built a strong web based business with DrJays.com and company dotcom. • Owned operated and spearheaded the retail growth, sales, marketing, advertisement, social media management, promotions, product placement, manufacturing, quality control, shipping, customer service, website trafficking, and PR for the company. • Seen on VH1, MTV, Shade 45, Sway in the Morning, NY1, and numerous magazines including XXL famously know for highlighting the most notable brands.

Associate Manager

• Oct 2013 - Mar 2015

• Creative lead behind a 37-million-dollar growth in soft lines apparel, home, and accessories. Through challenging new product categories, showing innovation, and initiated dynamic creative pitches for Walmart, TRU, Target, Children’s Place, Payless, Specialty, and Direct to consumer. • Brand managed Mattel’s entire preschool brands, Thomas, Fisher Price, Bob the Builder, Mike the Knight, and Barney on Soft lines apparel, home, and accessories and Hard lines toys, for North America and Canada for over 150 licensees.

Freelance Creative/Consultant

• Jul 2009 - Oct 2013

• Operated design studio specializing in developing assets, designed collateral, corporate branding, websites, digital presentations, marketing strategies, and materials.• Brand and product developed for companies including: Joester Loria group, Simmon’s Jewellery, The YMCA, Iconix, Marvel, and Nickelodeon. • Facilitated client presentations with B2B creative solutions. • Operated design studio specializing in developing assets, designed collateral, corporate branding, websites, digital presentations, marketing strategies, and materials.• Brand and product developed for companies including: Joester Loria group, Simmon’s Jewellery, The YMCA, Iconix, Marvel, and Nickelodeon. • Facilitated client presentations with B2B creative solutions.

Art Director

• May 2000 - Jul 2009

• Led the consumer products driver categories: Apparel, Home, and Accessories for Nickelodeon, Comedy Central, and Paramount.• Operated and managed the product development process, with an excess of 120,000 product SKUs a year, for the company’s biggest brands: SpongeBob, Dora, Rugrats, South Park and a long list of others including movie and TV properties. • Spearheaded all style guides/fast fashions asset creations, created as an in-house agency. • Managed a team of 10 plus talented designers and interns.