Robert Walshaw

Digital Marketing Specialist at Kaplan Professional
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area

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Experience

    • Australia
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2022 - Present

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Junior Marketing Adviser - Navitas Professional and ACAP International
      • Jul 2021 - Sep 2022

      Executes marcomms through digital channels, including but not limited to website build-out, SEM & SEO management (supported by agency), EDM & social calendar and content. Supports the development and rollout of the international marketing strategy, including communications, materials and campaign development.Assists in the nurturing of the agent network through the production of marketing materials and comms to sell in the ACAP/NP point of difference.Coordinates research of students to gain insights to focus campaigns and communications to better meet their needs.Participates in content creation and amplification, including sourcing & copywriting of inspirational stories from our student and trainer cohort, and video production (supported by agency).Follows relevant TEQSA, ASQA, CRICOS, privacy and contract regulations in all material development and enquiry management processes while also participating in professional body audits.Ensuring brand consistency throughout all materials.

    • Marketing Coordinator - Goverment Services and Employment Unit
      • Sep 2019 - Jun 2021

      Manages the development & logistics of all marketing materials (EDM/POS/Merch) while ensuring all key stakeholders (State Branches/Upper Management/External Parties) understood the campaign/event plan by creating briefs/running workshops.Introduced & executed the first SMS marketing campaign within the business while also writing the process and framework for future campaigns.Oversees & creates content for multiple social media accounts (Facebook, Instagram, Linkedin, Twitter, WeChat) and websites of 2 different brands (Navitas Professional and Navitas English/Navitas Skilled Futures).Utilises a range of data points (Website/Social Media/SMS/Budget) to create monthly & quarterly marketing & social media reports for the Senior Management Team to assist in the creation of the Business Strategy/Marketing Plans. Supported the delivery of key marketing projects and initiatives including helping with the development of a new website, a new brand and subsequent communications materials for Navitas English to Navitas Skilled Futures.Ensuring brand consistency throughout all materials.

    • Government Administration
    • 700 & Above Employee
    • Officer in Charge
      • May 2022 - May 2022

      Officer in Charge of a 7-10 Issuing Point Polling Booth. Had to direct/manage 15 other staff members on election day. Officer in Charge of a 7-10 Issuing Point Polling Booth. Had to direct/manage 15 other staff members on election day.

    • Australia
    • Government Administration
    • 100 - 200 Employee
    • Polling Place Manager
      • Dec 2021 - Dec 2021

      I was a Polling Place Manager 2-3 and was in charge of 12 staff members. I had to manage/train staff on election day. I was a Polling Place Manager 2-3 and was in charge of 12 staff members. I had to manage/train staff on election day.

    • Marketing Lead
      • Sep 2018 - Jun 2021

      Develops all upcoming marketing promotion and assists in preparation. Created current social media plan with consistent growth on all selected platform while being executed efficiently. Conducts community management for all social media platforms such as Facebook, Instagram and Google Review. Develops all upcoming marketing promotion and assists in preparation. Created current social media plan with consistent growth on all selected platform while being executed efficiently. Conducts community management for all social media platforms such as Facebook, Instagram and Google Review.

    • Australia
    • Consumer Services
    • 700 & Above Employee
    • Senior Customer Service Officer
      • Jul 2016 - Sep 2019

      Constantly required to conduct split second decision making due to the busy work environment. Excellent cash keeping skills due to all the payments made by customers. Assists in providing customers in shipping and bill repayment issues. Constantly required to conduct split second decision making due to the busy work environment. Excellent cash keeping skills due to all the payments made by customers. Assists in providing customers in shipping and bill repayment issues.

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Marketing Intern
      • Nov 2018 - Feb 2019

      Conducted research on both potential competitors to assist in brand market positioning and on potential clients to expand EatClub's clientele. Improved customer experience through development of redesigning restaurant menus. Conducted account managerial duties via onsite client visits. Assisted in providing customer service for both clients and consumers. Conducted research on both potential competitors to assist in brand market positioning and on potential clients to expand EatClub's clientele. Improved customer experience through development of redesigning restaurant menus. Conducted account managerial duties via onsite client visits. Assisted in providing customer service for both clients and consumers.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Intern
      • Nov 2017 - Mar 2018

      Analysed data from rival client social media pages to assist in creation of monthly reports and competitor analysis. Helped develop social media influencer itineraries and activities. Range of content created varied from clients such as Paramount Pictures Australia, Lifeline, Osram and Brother International (Australia). Assisted in content creation for social media platforms such as Facebook, Instagram, Twitter and Linkedin. Analysed data from rival client social media pages to assist in creation of monthly reports and competitor analysis. Helped develop social media influencer itineraries and activities. Range of content created varied from clients such as Paramount Pictures Australia, Lifeline, Osram and Brother International (Australia). Assisted in content creation for social media platforms such as Facebook, Instagram, Twitter and Linkedin.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Equity Ambassador
      • Mar 2016 - Mar 2017

      Performed data entry while also coding data and inputting data into the system for proper documentation. Acted as a guide for both students and teachers during UTS visits. Interacted with high school students and provided information at university open days. Performed data entry while also coding data and inputting data into the system for proper documentation. Acted as a guide for both students and teachers during UTS visits. Interacted with high school students and provided information at university open days.

    • Australia
    • Real Estate
    • 400 - 500 Employee
    • Front Desk Receptionist
      • Oct 2015 - Sep 2016

      • Point of contact for customers by answering general enquires and forwarding issues when required • Updated the real estate website listings and sent out group texts about open day listings on a weekly basis • Point of contact for customers by answering general enquires and forwarding issues when required • Updated the real estate website listings and sent out group texts about open day listings on a weekly basis

    • Government Administration
    • 700 & Above Employee
    • Office Assistant and Election Official
      • Jun 2016 - Jul 2016

      • Interacted with voters and provided a clear, concise method of voting without any bias • Provided superb troubleshooting with voters to find which region that the voters belonged too • Conducted work during pre-poll, election day and the post-election period • Interacted with voters and provided a clear, concise method of voting without any bias • Provided superb troubleshooting with voters to find which region that the voters belonged too • Conducted work during pre-poll, election day and the post-election period

    • Australia
    • Government Administration
    • 100 - 200 Employee
    • Pre Poll, Election Officer and Office Assistant
      • Mar 2015 - Apr 2015

      • Interacted with voters and provided a clear, concise method of voting without any bias • Sorted physical votes and tallied up votes to prepare for post-election counting • Interacted with voters and provided a clear, concise method of voting without any bias • Sorted physical votes and tallied up votes to prepare for post-election counting

Education

  • University of Technology Sydney
    Bachelor of Business - BBus, Marketing
    2015 - 2019
  • University of Technology Sydney
    Bachelor of Science - BS, Information Technology
    2015 - 2019

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