Robert van der Cruysen

Owner at The Strategy Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Engels Full professional proficiency
  • Duits Professional working proficiency
Skills

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5.0

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Edwin de Koning

Ongeveer 4 jaar geleden heeft Robert ons geholpen met het opstarten van PlantVierkant. Daar zijn we nog steeds ontzettend blij mee! De keuzes die we op dat moment zelf niet konden maken en de inzichten die we nog niet hadden, zetten hij duidelijk op papier. Door aandachtig te luisteren naar ons verhaal plaatste hij zichzelf in onze situatie. We starten letterlijk met een plekje van 4 vierkante meter wat inmiddels 600 vierkante meter is geworden! Als je een onderneming hebt en je wilt groeien is Robert de juiste man!

Jeroen Kon

Robert is doortastend, stelt kritische vragen, de vinger op de zere plek te leggen. In een veilige omgeving of gesprek die hij weet te creeren. Daarnaast is hij in staat om complexe materie zichzelf zeer snel eigen te maken. Dat maakt hem voor mij een waardevolle (sparring)partner, waar ik in de toekomst zeker weer gebruik van ga maken.

Olaf Sterkenburg

Robert is dynamisch, betrokken en pakt door. Op zijn best in de rol als adviseur om zaken in een stroomversnelling te brengen. Robert is goed in het in kaart brengen van organisatie pijn en hoe deze snel aan te pakken. Robert is persoonlijk en als mens heel fijn om in je team te hebben, bijdehand en adequaat.

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Credentials

  • Industry 4.0 maturity assessment expert
    Industrie 4.0 Maturity Center at RWTH Aachen Campus
    Jan, 2020
    - Oct, 2024
  • LinkedIn Learning Highlights: Business Strategy and Analysis
    LinkedIn
    Jun, 2019
    - Oct, 2024
  • CRKBO geregistreerd docent
    CRKBO
    Feb, 2019
    - Oct, 2024
  • Consulting Foundations: The Concept of Value
    LinkedIn
    Nov, 2018
    - Oct, 2024
  • Creating Your Sales Process
    LinkedIn
    Nov, 2018
    - Oct, 2024
  • Design Thinking: Venture Design
    LinkedIn
    Nov, 2018
    - Oct, 2024
  • Creating a Business Plan
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • VCA VOL
    IBEX
    Jul, 2014
    - Oct, 2024
  • IPAF 3a and 3b
    Riwal
    Jan, 2017
    - Oct, 2024

Experience

  • The Strategy Studio
    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Owner
      • Jun 2015 - Present

      The Strategy Studio helps organizations in a professional but pragmatic way to create and implement their business strategy. I do so by connecting proven business models with many years of field experience. The Strategy Studio connects vision creation with activation in the daily operations. Examples of projects: - strategy creation & implementation for an organization in international security risk management, - product/market plans for technical wholesaler, - strategy for a company in woodworking, - financing advice for organization that manufactures mobile kiosks, - stakeholder pitch/storyline for new museum, - creation and teaching of business model masterclass, - business model and funding training for social entrepreneurs, - feasibility study on employee participation, - assessing various crowdfunding applications, - strategy/investor pitch/storyline for company in leisure industry Show less

  • Next Ground
    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Jan 2022 - Present

      We are digital innovators. We bridge the gap between your old and your new business model. From proposition formation and customer journey to apps, data and integration with the existing organization and its business processes and systems. We believe that collaboration is a precondition for sustainable change. That is why we put your people first. We give them confidence and responsibility in the change. So that the people, market knowledge and assets of your organization contribute to the maximum and the transition of your company is successful and sustainable. Show less

  • Mark Global - the business development company
    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Consultant
      • Apr 2019 - Present

      Mark Global is an entrepreneurial team of consulting and implementation specialists that assists manufacturers, machine builders, system integrators and technology companies in their business development challenges at strategic, tactical and operational level. The industry 4.0 vision is the starting point. Mark Global has developed the NxXT approach for its customers. NxXT provides direction, guidance and implementation power to the market leaders of tomorrow. The set of services and tools is created by years of experience from practice and intensive cooperation with customers and research institutes. We thereby address the largest issues that our target groups face: • What is Industry 4.0? • What can Industry 4.0 do for me? • How do I successfully move to the set ambition level? Show less

  • HAN University of Applied Sciences
    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Teacher
      • Jan 2019 - Present

      Teacher for part-time studies programs: - Marketing course within the Post-Bachelor Business Administration program, - Strategic Management within the program ‘Financial Advice SME’ in cooperation with Dukers & Baelemans, - Management & Organization within the Post-Bachelor Controlling program, in cooperation with Nyenrode Business University. Teacher for part-time studies programs: - Marketing course within the Post-Bachelor Business Administration program, - Strategic Management within the program ‘Financial Advice SME’ in cooperation with Dukers & Baelemans, - Management & Organization within the Post-Bachelor Controlling program, in cooperation with Nyenrode Business University.

  • Riwal Holding Group
    • Goup Manager International Rental
      • Jan 2017 - Dec 2018

      Responsible to lead and improve the International Rental department within Riwal, an international rental and sales company, specialized in safe working at height. Responsibilities / results: - define the International Rental strategy, - implement the International Rental strategy including operations, commercial focus, team structure, process optimization, organization development and business development, - operational and commercial (P&L) responsibility, - develop rental revenue from international rental activities, - lead the commercial international rental team, - manage the ‘special equipment’ fleet, - manage global reach through partnerships, - align commercial teams in 16 countries in Europe, Middle East and Asia, - working in an international environment. Show less

  • Verachtert Netherlands BV
    • General Manager
      • Sep 2010 - Nov 2015

      Responsible for Verachtert Netherlands BV, an operating company within the Pon group that imports, develops and markets work tools for excavators and wheel loaders. Responsibilities / results: - day to day management of the organization, - managing MT members, coaching and development of people, recruitment, performance management, - operational and commercial (P&L) responsibility, - stakeholder management (OEM, customers, suppliers, holding, industry associations), - developing strategy, drawing up multiple scenarios, calculate financial effects and discuss this on a SVP / Board level, - implementing strategy by realizing new propositions, attracting and developing resources, - repositioning by acquisition as well as divestment of initiatives, - preparing budgets, operational plans, marketing plans, sales plans and monitor these, - lean / 5S implementation, - improve QHSE standards, - certify for CO2-emmission reduction standard, - product development and engineering, - reorganize, - working in an international environment. Show less

  • Pon Equipment Netherlands
    • Marketing Manager
      • Feb 2008 - Sep 2010

      Responsible for the marketing department of Pon Equipment, the importer / dealer of Caterpillar machines.Responsibilities / results:- developing the marketing strategy, translate this into operational marketing plans and discuss these on a MT level,- implementing the marketing plan & budget and monitor these,- managing team members, coaching, development of people,- stakeholder management (OEM, customers, suppliers, holding, industry associations),- participation in ERP implementation project,- reorganize,- working in an international environment. Show less

    • Product Manager Parts & Service
      • Sep 2004 - Feb 2008

      Within the marketing department of Pon Equipment, the importer / dealer of Caterpillar machines, responsible for the Parts & Service portfolio.Responsibilities / results:- develop marketing strategy for Parts & Service portfolio, translate this into operational action plans and discuss these at team level,- implementation of the marketing plan & budget,- managing professionals, coaching, development of people,- stakeholder management (OEM, customers, suppliers, internal sales organization),- providing training,- management of call center,- working in an international environment. Show less

  • KPN Telecom
    • Iran
    • Telecommunications
    • 1 - 100 Employee
    • Product Manager Cloud Services
      • May 2001 - Aug 2004

      The Managed Application Services division of KPN markets data center services. As Product Manger both commercially as well as operationally responsible for services such as hosted e-mail, unified messaging and on-line collaboration tools. Responsibilities / results: - development of marketing plan for cloud services, translate this into operational action plans and discuss these on a team level, - implementation of the marketing plan & budget, - managing professionals, coaching, development of people, - providing training, - stakeholder management (customers, suppliers, internal sales organization). Show less

  • Getronics
    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • BI/CRM Consultant
      • Jan 1998 - Apr 2001

      Business Intelligence and Customer Relationship Management Consultant for Getronics. Initiated and executed different projects from Y2K conversion to CRM software implementations. Also consulting services and Pre Sales. Responsibilities / results: - involved in setting up the CRM Competence Center, - consulting projects for clients in the areas of Y2K conversion and CRM, - business process analysis, redesign and improvement, - pre sales and sales, - project management. Business Intelligence and Customer Relationship Management Consultant for Getronics. Initiated and executed different projects from Y2K conversion to CRM software implementations. Also consulting services and Pre Sales. Responsibilities / results: - involved in setting up the CRM Competence Center, - consulting projects for clients in the areas of Y2K conversion and CRM, - business process analysis, redesign and improvement, - pre sales and sales, - project management.

  • Rabobank
    • Netherlands
    • Banking
    • 700 & Above Employee
    • Securities Trader
      • Jun 1997 - Dec 1997

      Securities Trader at the International Department of Rabobank Netherlands. Responsible for guiding and executing equity, option and bond transactions of the different local Rabobank offices on various foreign stock markets. Responsibilities / results: - execute transactions and process these in the back office systems, - informing employees of local Rabobank offices, - gaining knowledge of financial markets and securities trading, - responsible for all United States orders, - working under pressure while maintaining accuracy, - working in an international environment. Show less

  • Jacobs Douwe Egberts
    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Account Manager
      • Apr 1997 - May 1997

      Responsible for selling FreshTea to companies in the catering industry. Finding new outlets before the start of the summer season. Responsible for selling FreshTea to companies in the catering industry. Finding new outlets before the start of the summer season.

  • Romar Trading
    • Aruba
    • Wholesale
    • 1 - 100 Employee
    • Market Researcher
      • Sep 1996 - Feb 1997

      Setting up and conducting a market research to map the market position of the whiskey brands Dewar's and Old Parr in the Aruban Catering Industry. Setting up and conducting a market research to map the market position of the whiskey brands Dewar's and Old Parr in the Aruban Catering Industry.

Education

  • TIAS School for Business and Society
    MSc, Master in Finance, Financial Management, translating strategy to financial analyses, entrepreneurial finance
    2015 - 2018
  • TIAS School for Business and Society
    Masterclasses Innovation Management, Strategy Execution and Change Management
    2016 - 2017
  • TiasNimbas Business School
    MBA, Strategic Management, Mergers & Acquisitions, Entrepreneurship
    2006 - 2008
  • University of Applied Sciences Utrecht
    Bachelor, Economics, Marketing
    1992 - 1996

Community

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