Marketing Manager

• Jan 2023 - Present

Bilingual Customer Success Manager

• Nov 2021 - Dec 2022

- Serve as the primary point of contact for the customer during and post-implementation of the Social Media Management suite - Develop a trusted advisor relationship with customer stakeholders to drive product adoption - Educate customers on how to leverage features and new releases - Understand the customer needs and link them to workflows in our products - Conduct periodic customer health-checks to understand behaviour and proactively address inactivity and/or missed opportunities - Help strategize with the customer at key stages of the lifecycle on how to optimize their use of the product, ensuring ROI - Partner with internal Brandwatch stakeholders (account managers and strategy advisors) to align account activities with the customer's business case and strategy - Identify renewal risk and collaborate with internal teams to alleviate blockers and ensure a successful renewal

Marketing Coordinator - Digital

• Nov 2020 - Nov 2021

- Prepared, wrote and presented digital media plans, proposals and analysis that exceeded stakeholder objectives- Planned, booked and monitored media for CDW Canada and its partners while regularly evaluating and reporting on the campaign performance and metrics- Built and maintained strong stakeholder and supplier relationships through regular cadence meetings, provided trainings/information sessions, presentations and more- Responsible for accurate and timely finance reports and budget control. Ensured stakeholder budgets were managed and on track- Supported the creation of post-campaign reports including providing actionable insights and learnings. Sourced and evaluated proposals from media partners as required

Marketing Associate - Events

• Jan 2020 - Nov 2020

- Planned and executed over 50 customer webinars using Cisco Webex Events and Cvent including creating invites, managing registration, recording, editing, and uploading webinars to YouTube, creating reports to identify event feedback and results- Engaged in on-site trade shows planning and execution including creating sponsorship decks to secure partner funding, sourcing swag, coordinating and staffing events, setting up and tearing down the event booth and other duties as required- Maintained and tracked purchase orders and invoices for marketing activities

Marketing and Events Assistant

• Feb 2019 - Dec 2019

Scalar Decisions (acquired by CDW Canada)- Participated in the planning and execution of over 20 trade shows nationally and other events (company and customer appreciation ones), including securing sponsorships, sourcing swag, coordinating and staffing events, sourcing venues for customer appreciation events, coordinating shipments to venues, setting up and tearing down event booth and other duties as required- Participated in the planning and execution of company events (StudioCloud Launch Party in Los Angeles with 180+ attendees, Kickoff in Whistler 350+ attendees, Holiday Gala in Toronto with 1000+ attendees) including sending sponsorship proposals to partners and acting as a point of contact with them, coordinating shipments to venues, managing registration, setting up and tearing down event booth and other duties as required- Performed other marketing duties including using HubSpot to create automated email workflows and social media posts (Facebook, LinkedIn, Twitter, Instagram); creating campaigns in Salesforce and uploading leads captured at events for the sales team; updating the company’s website using WordPress- Performed finance duties including requesting invoices, opening MDF requests and submitting claims on partner portals, helping facilitate payment of invoices due by sending bill reminders and contacting partners