Robert Conner, CPSP, CPSL

Director of Customer Success at Measured Marketing, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Huntington Beach, California, United States, US

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Jackson Martin, MBA

I had the honor to work under Bob Conner, Director of Customer Success at Measured Marketing Inc., who proved to be an exceptional mentor and supervisor across departments. Bob promoted an open-door policy, creating a positive growth environment for account management and digital production teams. During his tenure, Bob organized career workshops to keep us updated on industry standards and trends and encouraged us to pursue passion projects that improved organizational solutions and benefited all. Under Bob's guidance, our team established an internal social media team that produced remarkable results. His leadership and support helped us create compelling presentations and cases significantly impacting the C-suite. Bob's impressive experience, authentic leadership style marked by empathy, cross-functional department skills, and unwavering pursuit of optimal results make him an asset leader to any team. He will excel wherever he goes, and any organization would be privileged to have him on board. Please feel free to contact me for more information.

Tammy Saowapak

Bob was my first manager out of college and I truly could not have been any luckier. To this day, he has made a resounding impact on me and I continue to take his teachings with me no matter where I go. Beyond surpassing every measurable metric on paper, Bob sets himself apart by possessing the intangibles; he fully embodies what it means to be a leader. Bob leads by example and always inspired our team to think differently and work relentlessly hard to achieve our goals. He has mastered the balance of challenging our team while also supporting us where needed. You would be hard pressed to find someone who cares about his work, goals, and team as much as he does. If you are seeking someone who is fearlessly driven, compassionate, and an incredible manager, I cannot recommend Bob enough.

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Credentials

  • Certified Professional Sales Leader (CPSL)
    NASP - National Association of Sales Professionals
    Jun, 2022
    - Oct, 2024
  • Certified Professional SalesPerson (CPSP)
    NASP - National Association of Sales Professionals
    Mar, 2022
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Customer Success
      • Sep 2021 - Present

      • Directed 10-member Customer Success team to achieve year-over-year revenue growth of 51%. • Reduced order processing time by 34% by conceptualizing and implementing an organizational improvement program resulting in a net cost savings equivalent a full-time employee. • Led creation of a new in-house department which doubled engagement on social media posts and reduced program operating costs by 62%. • Optimized client KPI performance and cross-functional workflows, leading team to execute over 1,500 campaigns consisting of multi-channel deployments, email, social media, design, and data analytics. Show less

    • United States
    • Wholesale Building Materials
    • Director of Strategic Accounts
      • Oct 2020 - Sep 2021

      • Led 12-member team overseeing a diverse $30MM business unit of Fortune 500 clients to increase YoY revenue and gross profit goals by 75% and 64%, respectively, resulting in a #1 (of 26) divisional sales ranking.• Awarded largest project in divisional history resulting in $13MM in revenue incremental to sales targets. • Achieved the "MacGuyver Award", in collaboration with team, at a Fortune 500 client vendor summit of over 100 vendors for resourcefulness in the completion of a 300-location membership club rebrand project. • Oversaw P&L statement and forecasting for business unit inclusive of sales of printed marketing materials and signage, inventory management, freight and logistics costs, and employee overhead.• Earned "Chairman's Circle" Award 3 consecutive times, a divisional first, for top-10 performance in gross profit resulting from consistent revenue growth while concurrently reducing overhead and product cost. Show less

    • Strategic Account Manager
      • Apr 2019 - Oct 2020

      • Headed 5-member team managing an $8MM account portfolio of Fortune 500 clients to exceed revenue quotas by 14% and gross profit quotas by 10%, resulting in a #1 ranking (of 26) for gross profit achievement. • Quadrupled business of a Fortune 500 hotel partner by securing a 450-location agreement incremental to a 150-location base-business including print production, inventory management, and ecommerce websites. • Negotiated a 4-year contract renewal with a Fortune 500 client, securing $18MM in projected revenue.• Launched NVISION U, a centralized knowledge base for training curricula and materials,including the design of a proprietary 7-part, 3-project training course with over 100 instructional slides.• Implemented sales and project management process tailored to the Hawaiian hospitality industry which served as a pilot to launch non-continental US and international sales programs. Show less

    • Account Manager
      • Apr 2017 - Apr 2019

      • Led 3 direct reports managing a $2.8MM account portfolio of Fortune 500 clients culminating in aggregate account growth of 30% in revenue and 39% in gross profit.• Onboarded a projected $4MM annual Fortune-500 client via creation of actionable PowerPoint plans for cross-functional teams including account management, production, design, customer service, and IT.• Exceeded account gross profit target by 24%, setting record for most profitable year for the division's longest standing legacy account of over 30 years.• Generated and presented quarterly in-person business reviews including KPI’s and value propositions as well as internal account growth plans for Directors and VP-level senior leadership teams. Show less

    • Program Account Manager
      • Jun 2015 - Apr 2017

      • Managed division's longest-standing legacy account with a multinational Fortune 500 hospitality client.• Conducted over 100 onsite sales meetings nationwide in addition to regular sales calls to maximize print sale profits, yielding 18% average growth per location.• Optimized sales reporting and project management workflow to effectively reduce account team headcount by 50% while increasing both revenue and gross profit by over 10%.

    • Project Manager II
      • Sep 2014 - Jun 2015

      • Executed production of outdoor and indoor signage and served as primary project management lead for Fortune 500 client with 250 locations nationwide. • Vetted and sourced vendors across the US to successfully coordinate projects inclusive of site surveys, permit acquisition, and signage removal and installation. • Executed production of outdoor and indoor signage and served as primary project management lead for Fortune 500 client with 250 locations nationwide. • Vetted and sourced vendors across the US to successfully coordinate projects inclusive of site surveys, permit acquisition, and signage removal and installation.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Administrator/ Permit Specialist
      • Feb 2012 - Sep 2014

      • Conducted in-depth municipal code research and pulled sign permits for a Fortune 500 client. • Led key communications with client to create action plans for large-scale multi-location nationwide projects. • Conducted in-depth municipal code research and pulled sign permits for a Fortune 500 client. • Led key communications with client to create action plans for large-scale multi-location nationwide projects.

Education

  • Indiana University Bloomington
    Bachelor of Science (BS), Management
    2008 - 2011

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