Experience

GiftCard Partners, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director, Product Development

  • Mar 2018 - Present

  Own product development within a creative agency that specializes in full service gift/incentive program management, marketing campaign development and loyalty & rewards-based program design. Lead new product and marketing strategy development working directly with multiple clients within the agency portfolio with the focus of driving incremental revenue through channel expansion. Responsible for product design/implementation, day-to-day account management, sales reporting & analytics. Own product development within a creative agency that specializes in full service gift/incentive program management, marketing campaign development and loyalty & rewards-based program design. Lead new product and marketing strategy development working directly with multiple clients within the agency portfolio with the focus of driving incremental revenue through channel expansion. Responsible for product design/implementation, day-to-day account management, sales reporting & analytics.



Boston Market

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager

  • Oct 2012 - Feb 2018

  Responsible for national calendar planning and business communications across 440 locations. Initiated and built new home delivery channel designed to deliver meal kits direct to consumers through mail-order shipments. Owner of marketing strategy across multiple verticals including catering sales channel, gift card channel, local marketing, new location openings and website management. Managed campaigns through omnichannel approach utilizing PR, digital/social media and traditional print-based mediums.



DISH Network

• United States
• Telecommunications
• 700 & Above Employee

• Marketing Manager

  • May 2011 - Mar 2012

  Supported a 14MM subscriber base through the management of multiple existing customer support programs across various stages of the customer lifecycle. Created large scale marketing campaigns, executing across multiple print, web, television and social media tactics. Managed cross-functional teams to develop and execute company wide initiatives to reduce customer churn and increase average revenue per customer. Supported a 14MM subscriber base through the management of multiple existing customer support programs across various stages of the customer lifecycle. Created large scale marketing campaigns, executing across multiple print, web, television and social media tactics. Managed cross-functional teams to develop and execute company wide initiatives to reduce customer churn and increase average revenue per customer.



Coolerado Corporation

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Internship: Marketing Research Analyst

  • Jan 2010 - May 2010

  Supported marketing team through both qualitative and quantitative market research and analysis. Researched co-branding opportunities, performed industry and competitive analysis and assessed social media viability. Co-authored scripts for web-based product instructional videos as well as created general website content. Developed various marketing collateral pieces, including product brochures, data sheets, case studies and training manuals to support outside sales efforts. Supported marketing team through both qualitative and quantitative market research and analysis. Researched co-branding opportunities, performed industry and competitive analysis and assessed social media viability. Co-authored scripts for web-based product instructional videos as well as created general website content. Developed various marketing collateral pieces, including product brochures, data sheets, case studies and training manuals to support outside sales efforts.



Quiznos

• United States
• Restaurants
• 700 & Above Employee

• Senior Marketing Operations Manager

  • Oct 2007 - Sep 2009

  Supervised the delivery/catering installation platform and marketing function at a national level while managing a team of four project managers with regional responsibilities. Strong focus on operational process management, B2B marketing strategies and competitive research. Supported over 100 field personnel and 4,000 franchise owners throughout the installation process and initial delivery related marketing campaigns.

• Project Manager

  • Mar 2005 - Oct 2007

  Managed a pipeline of over 100 franchised restaurants on a revolving monthly basis, guiding new franchise owners through the restaurant build-out, administrative set-up and in-store marketing execution processes. Tracked and reported restaurant development progress on a weekly basis. Supported field based construction and real estate personnel as well as facilitated communication between franchisees and third party vendors.



National Consumer Resources

• Senior Loan Manager

  • Sep 2002 - Mar 2005