Experience

LigaPro EC

• Ecuador
• Spectator Sports
• 1 - 100 Employee

• Partnership Marketing

  • Jan 2019 - Present

  Guayaquil, Guayas, Ecuador • Attract, present and close Title Sponsor rights almost +3X vs. previous years • Lead the strategic development and management of a $4M portfolio alliance • Upsell strategies for portfolio of partners that deliver on both brand and business objectives that grow existing partnerships and overall business • Execute partners' experiences around match days and through events that had a ROI of almost +400% • Propose fan engagement ideas to existing partners to create brand loyalty… Show more • Attract, present and close Title Sponsor rights almost +3X vs. previous years • Lead the strategic development and management of a $4M portfolio alliance • Upsell strategies for portfolio of partners that deliver on both brand and business objectives that grow existing partnerships and overall business • Execute partners' experiences around match days and through events that had a ROI of almost +400% • Propose fan engagement ideas to existing partners to create brand loyalty with its clients • Execute partners' activations around match days including pitch activities • Develop on-the-pitch VIP bench for partners around League's regular season games and playoffs • Event organization in closing ceremonies, all-star games, MVPs ceremonies Show less



Barcelona Sporting Club

• Ecuador
• Spectator Sports
• 1 - 100 Employee

• Manager - Marketing, Merchandising & Sponsorship

  • Aug 2016 - Dec 2019

  Guayaquil • Develop, maximize, and manage partners at all levels along with experiences and sales that strengthens relationship with Partners and Fans. • Effective closing skills in new & existing contracts reaching $11M in one year. • Create and expand retail stores nationwide reaching five locations in one year. • Lead contract renewals with current partners, present and close deals • Identify and pursue new commercial opportunities with media partners to develop a new fan experience… Show more • Develop, maximize, and manage partners at all levels along with experiences and sales that strengthens relationship with Partners and Fans. • Effective closing skills in new & existing contracts reaching $11M in one year. • Create and expand retail stores nationwide reaching five locations in one year. • Lead contract renewals with current partners, present and close deals • Identify and pursue new commercial opportunities with media partners to develop a new fan experience through Pay-TV/OTT that increase four times the income received in previous years. • Brand Internationalization (Florida Cup, Noche Amarilla) outside common international competitions (Copa Libertadores/Sudamericana) that brought +50% more followers in social media. • Excellent development, maximization and management with partners at all levels along with activations/experiences that strengthens relationship with Partners and Fans. • Club approximation with all club pillars: Members, Fans, Players, Coaching Staff, Executive Board, Media, etc. • Lead contract renewals with current partners, and approach, present and close deals with future prospects. Show less



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Senior Coordinator International Business Development - Retail & Licensing

  • Sep 2013 - Aug 2016

  new york • Serve as a liaison and advisor to all international regional offices as it relates to the retail development, licensing business, and identity assurance. • Maintain open lines of communication with international regions and NBA departments to foster increased collaboration and integration as it relates to GMG business opportunities. • Identify potential new licensing opportunities; attend meetings with potential new business partners as a representative of the NBA's GMG department… Show more • Serve as a liaison and advisor to all international regional offices as it relates to the retail development, licensing business, and identity assurance. • Maintain open lines of communication with international regions and NBA departments to foster increased collaboration and integration as it relates to GMG business opportunities. • Identify potential new licensing opportunities; attend meetings with potential new business partners as a representative of the NBA's GMG department. • Create business analysis reports to be reviewed for major global negotiations and new business opportunities. • Account Management: Manage cross-regional licensees. Review and approve product designs and promotional materials. Oversee and ensure that royalty reports and payments are received in a timely manner. • Provide oversight info Department Assistants responsibilities related to reporting financial projections for all regions, ensuring deal memos are created, managing licensing agreement processes. Show less



Marathon Sports

• Marketing Coordinator and Account Manager

  • Jan 2012 - Sep 2013

  Quito, Ecuador • Manage relationship with first division professional football teams • Create, revise, and approve merchandise product designs to be sold at store • Analyze and edit sponsorship legal contracts • Develop and present new season´s collection to football teams



Liga Deportiva Universitaria de Quito

• Ecuador
• Spectator Sports
• 1 - 100 Employee

• Marketing Intern

  • Aug 2011 - Dec 2011

  Quito, Ecuador • Redesign LDU presentations as a product towards clients • Assist weekly meetings to discuss the recent news about youth divisions • Supervise match-day preparations in terms of security, administration and football operations • Coordinate team logistics when traveling outside Quito



La Canchita

• Football Academy General Manager

  • Nov 2009 - Aug 2010

  Guayaquil, Ecuador • Assist Coach with developing and well being of players during practice sessions and match days • Coordinate and distribute time slots for private rental use of turf fields • Organize different football tournaments to promote competition among population



ALaS Consulting LLC

• United States
• Financial Services
• 1 - 100 Employee

• Financial Consultant

  • 2008 - 2009

  Greater New York City Area • Bank Of Manhattan Back Office Project, New York, USA o Provide Business Requirements for the development of a custom built application to process trade activity o Record all trade related activity with application o Produce PnL Reporting for all trade activity •BNP Paribas Internal Reporting Project, Jersey City, USA o Receive different reports from BofA for internal use in Prime Brokerage o Communicate with PB users for an efficient understanding of the report o… Show more • Bank Of Manhattan Back Office Project, New York, USA o Provide Business Requirements for the development of a custom built application to process trade activity o Record all trade related activity with application o Produce PnL Reporting for all trade activity •BNP Paribas Internal Reporting Project, Jersey City, USA o Receive different reports from BofA for internal use in Prime Brokerage o Communicate with PB users for an efficient understanding of the report o Design, review and sign off functional specifications to be developed •Wachovia Bank Commercial Loan Project, Charlotte, USA o Execute reconciliation of Principal Break accounts utilizing v-lookups o Research internal system records to apply allocations by using pivot tables o Communicate with clients to request transaction supporting documentation Show less



ING

• Netherlands
• Banking
• 700 & Above Employee

• Treasury Operations Intern

  • May 2007 - Aug 2007

  Hartford, CT • Prepare and batch stable value transactions and bill payments • Dispatch and receive wire distributions and contributions • Provide client, IM checks and check logs to Accounting Control



First County Bank

• United States
• Banking
• 100 - 200 Employee

• Customer Service Representative

  • Aug 2005 - Dec 2006

  Greenwich, CT • Handled basic banking transactions such as deposits, withdrawals and loan payments • Recognized for excellent Customer Service in manager’s monthly evaluations • Met goals on a monthly basis such as opening accounts and referrals