Experience

Elma Research

• Italy
• Market Research
• 1 - 100 Employee

• Head of International Business Unit, Senior Director

  • Mar 2021 - Present

  • Leading a team of fifteen and directly managing the Senior Director for Qualitative Research, Senior Director for Quantitative Research and Operations Director and Creative Lead.• Responsible for overseeing business developments and sales, constructing P&L statements and forecasting.• Spearheading company strategy, dealing with negotiations regarding procurement and managing HR responsibilities.

• Senior Director UK

  • Apr 2020 - Mar 2021

• Insight Director UK

  • Feb 2019 - Apr 2020



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director - Edelman Intelligence

  • Nov 2016 - Feb 2019

  Reporting to an SVP, I led global and primary and social and digital insight programmes, acting as a strategic insight partner to other Edelman practices (mainly, Healthcare and Reputation). Get in touch if you are interested in more details Reporting to an SVP, I led global and primary and social and digital insight programmes, acting as a strategic insight partner to other Edelman practices (mainly, Healthcare and Reputation). Get in touch if you are interested in more details



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Associate Director - Unilever Global team

  • Mar 2015 - Oct 2016

  • Running Unilever Laundry account, in terms of client relationship, project delivery and account development across Fab Cleaning and Fab Conditioners, in close relationship with Kantar and TNS' senior management• Leading global research projects that require the coordination of different TNS as well as Unilever's local teams• Delivering impactful insights and recommendations that enable decision-making, by generating involvement and support amongst clients, being them from Insight, Marketing or Strategy team • Designing compelling and business issue-centred proposals that leverage the broader Kantar expertise and lead to high value for TNS and to precise and sustainable growth paths for Unilever• Coaching junior members as well other colleagues from the wider TNS FMCG division on best practices related to insight generation, innovative methodology, results delivery Key Achievements:• Successfully delivered and landed a key-strategic project • Influenced long-term stretching strategy of key global brands through a compelling consultancy that aroused great approval and helped client's 2015 key-strategic priority • Acknowledged by clients’ countries teams as a point of reference to ask advise on key local initiatives • Expert of an innovative method that is reckoned to be one key-selling tool in the near future • Appointed TNS Change Agent thanks to the ability inspire behavioural change amongst colleagues• Selected as TNS Signature Super-Champion, which is a key priority for senior management to spread a high performance culture and best practice mentality centred on client• Received very positive internal appraisal: “a real asset to the team, helpful, intelligent and collaborative. He visibly wants to do the best for the client, authentic, very positive and good humoured, even under pressure”



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Senior Strategic Insights Analyst

  • May 2013 - Feb 2015

  Performed strategic insight analysis of Avastin (the leading Roche drug worldwide) in key-indications. Delivered insights management, market knowledge, opportunities and risks to drive product strategy within brand team and enterprise-wide. Manage market research projects both locally and globally, defining methodologies and plans in line with with budget, knowledge gaps and global activities. Selected and guided external providers, ensuring alignment with marketing requirements and expectations. Worked out sales forecasting, scenario simulations and ad-hoc analyses, guiding brand strategy and implementation as a support of senior management decision-making. Presented market research results, insights and analyses including implications for the business. Oversaw a wide range of compliance reporting as per the safety directive.Key Achievements:► Implemented a high performance culture and best practice mentality within the business • -- Acknowledged as key contributor to business success (+4.5% in 2013 and 4% in 2014)► Designed and implemented across the organization new and original analyses and KPI tracking to leverage existing knowledge including building directional reports that enabled fresh implications for business► Provide local sales teams with knowledge and tools to better understand their market and ensuring that sales contributions are consistent with the overall national marketing strategy► Selected to participate in the Oncology Innovation Project (Italian team)► Effectively led different inter-functional projects providing innovative approaches from existing skills: e.g. accounts & clinicians segmentation, online research, local think tanks among key opinion leaders► Managed a total budget of ~700k for a major market research project; championed and won approval for increase of market research budget by 100% in 2014 ► Awarded “Best Primary Market Research 2014” during annual global meeting of Strategic Insights Analysts in Basel



Brandvoyant

• Research Manager | Brand Strategy

  • Jan 2010 - May 2013

  Designed, organized and presented qualitative and quantitative studies in coordination with the CEO. Managed and led diverse research teams (internal employees, freelance researchers, interviewers etc.) on a wide range of strategic quantitative projects. Revamped the strategy of different brands facing maturity/obsolescence. Oversaw all aspects of each project phase from design through to implementation including:• -- Evaluated requests, negotiated objectives, recommended methodology and selected providers etc.• -- Managed the assigned budget and allocated the objectives according to client’s needs and resources• -- Monitored the project advancement in terms of schedule, resources efficiency and results• -- Implemented and interpreted research findings in line with the marketing objectivesKey Achievements:► Successfully carried out and fulfilled 15 projects that accounted for approx. 30% of the agency’s annual turnover► Led and oversaw 30 creative workshops among consumers (product testing, innovation, brand territory exploration) and 250+ focus groups, interviews and ethnographics► Orchestrated and developed 10 international studies as supervisor relating to new product launches ► Identified a new trend on the market that triggered a deep revision of the portfolio strategy of a top client► Invited as external consultant to 3 client workshops to develop and setup strategic platforms based on proprietary tools, e.g. consumer portrait, brand positioning, brand architecture.

• Senior Research Executive | Qualitative-Quantitative

  • Oct 2008 - Dec 2009

  Conducted numerous qualitative and quantitative projects in a start-up context. Organized and completed 12 multi-country studies (online and face-to-face). Major Projects in Brandvoyant:► Evaluated a key-lifestyle brand online equity throughout initiatives activated by the brand and the buzz disseminated across spontaneous web conversations: -- Performed multi-phase research including social media audits and digital touch points analysis through online forums among brand fans-- Monitored and interpreted digital KPIs and identified key-insights-- Played integral role in defining the brand’s digital architecture and strategy► Perception and changes in aperitifs’ styles and habits for a key alcohol beverages player: -- Multi-phase research carried out in 4 locations - sales and consumption data analysis, motivational interviews, focus groups and quantitative validation-- Identified and leveraged a new unexpected consumption trend to plan new advertising campaign and optimize the brands’ portfolio strategy► Exploring habits, expectations and barriers of an existing product in an obsolescence-phase: -- Direct management of all research stages: question guidelines definition, client management (different teams, marketing, sales, R&D), fieldwork, results interpretation and presentation-- Identified a new effective promise to reposition the product and awarded for the results achieved► Evaluating the potential of 5 new concepts of sunglasses lenses to launch under 2 key brands: -- Defined pipeline for future innovations ► Concept & Product testing of 12 new product ideas for brand extension:-- Identified and optimized three final proposals according to marketing priorities, and feasibility then developed in actual new products► Several worldwide qual-quant brand equity projects -- Contributed significantly to relaunch the brand strategy in terms of product innovation, brand repositioning and development



Consulting by Kantar

• United Kingdom
• Business Consulting and Services
• 500 - 600 Employee

• Junior Research Executive | Qualitative-Quantitative

  • Feb 2007 - Sep 2008

  Contributed to numerous diversified projects, skilfully performing profitability calculation, questionnaire design, fieldwork, codeframe, coding, content analysis, etc. Key Achievements:► Acknowledged for outstanding performance in interpreting research data for clients► Hired on a permanent basis after impressing senior managers during 6 month internship► Selected as the only intern to complete a training course at the group’s headquarters and chosen to participate in the spin-off Brandvoyant



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Project Work in Collaboration with University of Lugano

  • Jan 2007 - Jun 2007

  Selected to partecipate and successfully executed strategic project aimed at creating a viral marketing campaign to launch Pringles Rice Infusions in Europe. Performed online trends assessment, ideas development, web strategy design and planning. Selected to partecipate and successfully executed strategic project aimed at creating a viral marketing campaign to launch Pringles Rice Infusions in Europe. Performed online trends assessment, ideas development, web strategy design and planning.