Roberto Pecoraro
Digital Marketing Manager at Foodu - La tribù del sano e buono- Claim this Profile
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Inglese Professional working proficiency
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Spagnolo Professional working proficiency
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Italiano Native or bilingual proficiency
Topline Score
Bio
Credentials
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Email Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
Crea il tuo eCommerce con Shopify - Corso certificato da Shopify
Strategia eCommerce -
FACEBOOK ADS GURU 2020 - Corso operativo completo
Udemy -
Time management e miglioramento della produttività
Lacerba.io
Experience
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Foodu - La tribù del sano e buono
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Italy
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Market Research
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1 - 100 Employee
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Digital Marketing Manager
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May 2022 - Present
Foodu is the 1st collaborative food E-commerce in Italy (based on a community of consumers and food experts). Within Foodu I deal with: - Design of a 360 ° Marketing strategy (b2c and b2b); - Implementation of strategic funnels; - Management of advertising campaigns through Facebook and Instagram ads; - Customer loyalty and increase in value through E-mail & SMS marketing; - Constant analysis and monitoring of KPIs. Foodu is the 1st collaborative food E-commerce in Italy (based on a community of consumers and food experts). Within Foodu I deal with: - Design of a 360 ° Marketing strategy (b2c and b2b); - Implementation of strategic funnels; - Management of advertising campaigns through Facebook and Instagram ads; - Customer loyalty and increase in value through E-mail & SMS marketing; - Constant analysis and monitoring of KPIs.
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Facebook Advertising Specialist | Local Lead Generation Strategy
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May 2021 - May 2022
True Fan Lab is the spin-off company of Pienissimo, which deals with Lead Generation for activities in the Catering sector. Specifically, I dealt with: - Creation and implementation of strategic funnels; - Generation of customers through Facebook & Instagram advertising; - Retention and increase in the value of contacts collected through Email & SMS Marketing strategies; - Analysis and reporting of results to customers. True Fan Lab is the spin-off company of Pienissimo, which deals with Lead Generation for activities in the Catering sector. Specifically, I dealt with: - Creation and implementation of strategic funnels; - Generation of customers through Facebook & Instagram advertising; - Retention and increase in the value of contacts collected through Email & SMS Marketing strategies; - Analysis and reporting of results to customers.
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Pienissimo
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San Marino
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Professional Training and Coaching
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1 - 100 Employee
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Facebook Advertising Specialist
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Jan 2021 - May 2022
Pienissimo is the leading company in the Catering Marketing sector.Every year more than 5000 restaurateurs take part in Pienissimo courses to learn the Marketing Strategies that are essential nowadays to fill their premises.In addition to the strategies taught in the classroom, Pienissimo has invented "Pienissimo PRO", the most complete Marketing platform specifically for catering.An automatic customer acquisition system that allows you to have full control in managing your contacts, automate marketing activities and check the progress of your premises.Within Pienissimo I dealt with:- Lead Generation Strategy (B2B contacts);- Facebook Advertising (B2B contacts).
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Digital Coach
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Italy
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Higher Education
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1 - 100 Employee
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Inbound Marketing - Work Experience
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Sep 2021 - Jan 2022
During the evening Work Experience in Inbound Marketing I deal with:- E-mail Marketing (A / B test, Workflow, Newsletter)- Creation of Funnel- Creation and Optimization of E-books and Landing Pages- Analysis and Reporting of the results of the emails of the Inbound team During the evening Work Experience in Inbound Marketing I deal with:- E-mail Marketing (A / B test, Workflow, Newsletter)- Creation of Funnel- Creation and Optimization of E-books and Landing Pages- Analysis and Reporting of the results of the emails of the Inbound team
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webidoo
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IT Services and IT Consulting
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1 - 100 Employee
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Smart Digital Consultant
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Oct 2020 - Jan 2021
I have supported entrepreneurs, freelancers and managers in the Digital Transformation path, guiding them in choosing the best digital solutions to improve and make their digital presence more efficient by intercepting new customers through the online. I have supported entrepreneurs, freelancers and managers in the Digital Transformation path, guiding them in choosing the best digital solutions to improve and make their digital presence more efficient by intercepting new customers through the online.
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Digital Marketing Specialist
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Jul 2020 - Oct 2020
HO Hotels Collection is a young and dynamic signature in the field of Italian hospitality, a collection of 5 hotels, located in Puglia and Rome.I performed the following tasks:- Digital Strategy- Creation of Google Ads campaigns- Analysis and Reporting through Google Analytics- Email marketing- Google My Business HO Hotels Collection is a young and dynamic signature in the field of Italian hospitality, a collection of 5 hotels, located in Puglia and Rome.I performed the following tasks:- Digital Strategy- Creation of Google Ads campaigns- Analysis and Reporting through Google Analytics- Email marketing- Google My Business
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Marshmallow Games
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Italy
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Computer Games
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1 - 100 Employee
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Digital Strategist
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Apr 2019 - Jul 2019
Marshmallow Games srl is a fast growing innovative SME in the gaming and edutainment sector for children.Their apps have surpassed 1,500,000 downloads and have been listed by Apple as one of the best apps on the AppStore around the world reaching the top of the charts in over 120 countries.Marshmallow Games has collaborated with companies of the caliber of TIM, Clementoni and DNA and boasts among its investors and advisors some of the main entrepreneurs and professionals of the Italian digital scene.Within the company I played the role of Digital Marketing Strategist, specifically:- Digital Strategy- Mobile Marketing- Landing Pages Creation
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Education
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2020 - 2021
Digital Coach
E-commerce Specialist Certification -
2020 - 2020
dot Academy
Masterclass in Digital Marketing & Sales Management -
2020 - 2020
LUM School of Management
Master di primo livello, MIREM - Master in Innovation, Retail & E-Marketing -
2018 - 2019
Uniwersytet Łódzki
ERASMUS+ exchange student, Business economics -
2016 - 2019
Università LUM
Laurea triennale in Economia e Organizzazione Aziendale, Economia e Organizzazione Aziendale
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