Country Manager

• Jul 2021 - Present

Country Operations Manager

• Jan 2021 - Jul 2021

Commercial Director

• Jul 2019 - Jan 2021

Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth Prospect, design, develop and execute security, operations, and logistics projects within the retail and pharma sectors Keep track of the company's revenue margins and conduct budget reviews to maximize profits Define, implement, and revise operational policies and guidelines for the organization Sales and operations teams management Work with the human resources department to create job descriptions, hire competent personnel and oversee employee training programs Manage procurement and resource allocation Show less

National Sales Manager

• Oct 2017 - Jun 2019

Responsible for keeping the revenue engine running through a committed sales team. Prospect, design, develop and execute logistics projects with Produce and FMCG customers Budget achievement through effective planning, goals setting, and data analysis on performance. Manage and coordinate sales and operations (logistics and transportation) teams People, customer & business manager Manage procurement and resource allocation Responsible for keeping the revenue engine running through a committed sales team. Prospect, design, develop and execute logistics projects with Produce and FMCG customers Budget achievement through effective planning, goals setting, and data analysis on performance. Manage and coordinate sales and operations (logistics and transportation) teams People, customer & business manager Manage procurement and resource allocation

National Sales Manager - Retail Solutions

• Oct 2016 - Sep 2017

Lead nationwide sales team Responsible for sales strategies development and implementation Negotiate contracts with strategic customers, large deals closing Prepare and report monthly, quarterly and annual forecast Participate actively in regional calls for sales report and gap closing actions Analyze and monitor sales reps productivity and implement improvement plans Develop and implement sales compensation plans Lead nationwide sales team Responsible for sales strategies development and implementation Negotiate contracts with strategic customers, large deals closing Prepare and report monthly, quarterly and annual forecast Participate actively in regional calls for sales report and gap closing actions Analyze and monitor sales reps productivity and implement improvement plans Develop and implement sales compensation plans

Product Growth Manager - Retail Solutions

• Nov 2014 - Oct 2016

Responsible for the sales team of new technologies for the Retail Business (Video, Access Control & Store Performance Solutions). Lead the planning and delivery of product marketing activities to support revenue growth and market awareness of Tyco Emerging Technologies and Store Performance Solutions across the retail market. Lead initiatives to sale to existing clients new technology platforms and software available. Responsible for the Retail Marketing budget & team.Responsible of the Tyco's Retail Experience Center in Mexico."Store Performance Solutions collect real-time, actionable information about your inventory, shipments, shoppers and your store. SPS can currently be overviewed in three categories – inventory intelligence, traffic intelligence and EAS intelligence". Show less

Marketing & Special Projects - ADT Retail Solutions Latin America

• Feb 2011 - Oct 2014

• Main link between HQ & LATAM Operations, reporting directly to Latin America based on Florida and Bogotá, Colombia. Direct contact with Country Managers, Sales Managers and Product Managers.• Regional Sales follow-up (Argentina, Brazil, Chile, Colombia, Mexico & Indirect Channel), responsible of the sales reporting to HQ and support on forecasting and “out of stock” issues.• Adaptation, translation and regionalization of marketing and communications materials, such as sales tools for the region.• Assistance to Global Marketing Meetings once a week as responsible for Marketing in the region (Retail business unit).• Budget reporting to HQ.• Service follow up to Global Accounts• Responsible for global internal communications through the region, annual planning, global retail plans cascading and product launches• Sales responsible of the brand new low cost product line • Meeting Planner – responsible of the annual sales meetings for LATAM and special events as RETCH in the United States. Show less

Marketing Department Head

• Jul 2008 - Jan 2011

• Targeting• Brand strength with clients and targets• Global Marketing & Sales tools adaptation to Mexico• Development of the brand positioning plan• Sales strategies for PwC’s Lines of Services• Development plan of Enterprise relationship management with Priority Accounts• Meeting planner & event organizer• Internal Marketing

Marketing Analyst

• Jul 2007 - Jun 2008

Marketing Assistant

• Jul 2006 - Jun 2007

Becario de Marketing

• Mar 2005 - Jul 2006

Special Projects - External Collaboration

• Nov 2001 - Jul 2004

• Activities on Special Projects for the editions: 500 franchises in México y 1000 Business Opportunities in México • Articles writer regarding enquiries for business openings • Activities on Special Projects for the editions: 500 franchises in México y 1000 Business Opportunities in México • Articles writer regarding enquiries for business openings