Roberto Macrì
Sales Manager Italia at Sapi Med SpA- Claim this Profile
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Francese Professional working proficiency
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Inglese Full professional proficiency
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Bio
Experience
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Sapi Med S.p.A.
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Italy
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sales Manager Italia
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Mar 2020 - Present
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Biotechware
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Italy
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Hospitals and Health Care
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1 - 100 Employee
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Sales Director
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Jun 2018 - Mar 2020
I controlled all endeavors regarding sales strategy/effectiveness, operational excellence in internal sales processes and new pricing strategy for the Italian market. I co-ordinated with recruitment management system, including hiring and training new sales agents for pharmacy channel to enhance people and number of closed contracts per day, weekly, and monthly. I performed a variety of tasks, including planning and analyzing sales strategy dedicated to private hospital channel, supporting in building new internal reports centre, and formulating pricing strategy for hospital channel. Following is my key achievement: Enhanced organisational productivity and revenue growth through the business development and operative marketing in “remote diagnosis reporting” in private and public hospital. Show less
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Medme
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Netherlands
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Hospitals and Health Care
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1 - 100 Employee
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National Key Account Hospital Channel
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Jun 2018 - Mar 2020
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MULTIMED S.R.L.
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Italy
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Medical Device
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Commercial Director
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Oct 2016 - Jun 2018
I introduced and executed new organisational sales model with focus on a new strategic map, including value proposition business model focused on branding differentiation. I aligned new funnel process to check and define sales activities divided per each customer (public and private hospital), while creating framework to calculate % of surgical intervention performed with our multi brand disposable products. (AB MEDICA-OLYMPUS-MARTIN-AIR-LIQUIDE) Following is my key achievement that I attained: Played a key role as sales director for multi brand distributor means reach a correct balance form all brands in portfolio. Show less
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rothopro swiss gmbh. AALTA Srl
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MIRA (VENEZIA)
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Sales manager
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Dec 2015 - Sep 2016
I controlled all endeavors associated with conducting market and competitor’s analysis, devising pricing strategy, and setting-up new meeting with main business actors in the Italian market. I orrganised first line sales team of indirect agents responsible for resell new products. Led on-line selling activities to create partnership with companies specialized in on-line commerce dedicated to hospital market. Following are highlights of my key achievements that I attained: I identified and secured new business prospects of new Italian branch for specific business area: management of hazardous wastes. AALTA is a member of the Rotho group, one of the leading manufacturers of plastic consumer and B2B products in Europe with production sites in Switzerland, Poland and Italy. Show less
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BD
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Sales Area Manager
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Dec 2008 - Oct 2015
I held responsibility for ensuring CRM execution and setting-up of annual distributors purchasing budget and managing distributors and commercial partners daily. I led B2B market and business development regarding Healthcare private company and alternate sites business for public and private hospitals. I steered and oversaw daily sales activities of internal sales accounts. Tactfully negotiated, secured, and closed overall terms/conditions of regional tenders. Following are highlights of my key achievements that I attained: Improved sale of new business process based on globally programme focused on client centricity and market segmentation. Built corporate links with customers of regional purchasing centres, distributors, main stakeholders by negotiating price strategy and ensuring correct positioning of clinical solutions offered by BD that ensured continues growth. Managed to guarantee direct purchases by hospitals of our solutions and products and developed strategy based on clinical evidence and patient outcomes with annual revenues €800k Show less
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Mölnlycke Health Care
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Sweden
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Medical Equipment Manufacturing
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700 & Above Employee
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Senior Account Manager
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May 2002 - Nov 2008
Job title: Senior Account Manager. Regioni (Piemonte, VdA) Key responsibilities: Budget goals and objectives related to a specific commercial area.Coordination of 2 product sales specialist in the assigned commercial area Day to day support to all strategic account and primary point of contact between customers and the Company (technical, planning support and optimization of the account operating room workflow) Responsible for directly writing Global service projects (surgical service including cost for surgical intervention or general total intervention, logistic service, warehouse stock, didactics) Show less
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Ethicon, Inc.
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Sales promoter
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Nov 1998 - May 2002
Key responsibilities: Job title: Sales Specialist: (Piemonte, VdA). BU: Endo Surgery/Promotion and direct sales of medical equipment (laparoscopy and open surgery). Management of the entire buying process/Direct responsibilities for sales objectives/Responsible for didactic and operative acknowledgment of new sales force/ Sales Mastery Course, Ethicon S.p.A., (J&J Cincinnati, USA) Key responsibilities: Job title: Sales Specialist: (Piemonte, VdA). BU: Endo Surgery/Promotion and direct sales of medical equipment (laparoscopy and open surgery). Management of the entire buying process/Direct responsibilities for sales objectives/Responsible for didactic and operative acknowledgment of new sales force/ Sales Mastery Course, Ethicon S.p.A., (J&J Cincinnati, USA)
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Education
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Executive MBA Bologna Business School ALMA
MBA, Business Administration and Management, General -
Università degli Studi di Torino / University of Turin
Bachelor's degree, Literature and Philosophy