Experience

Grupo Profármaco

• Spain
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Director de marketing

  • Jun 2023 - Present

  Estimada Red, no les había actualizado que me he incorporado al Grupo Profarmaco desde hace algunos meses para dirigir la Unidad de Negocios de Cardio-Metabolismo. Ahora aprovecho para actualizarles. Estimada Red, no les había actualizado que me he incorporado al Grupo Profarmaco desde hace algunos meses para dirigir la Unidad de Negocios de Cardio-Metabolismo. Ahora aprovecho para actualizarles.



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Diabetes, Cardiovascular & Established products BU Head

  • Jun 2018 - Apr 2022

  Leading a team of 108 members (including Sales, Marketing,Business Development, Business Intelligence and Sales Force Effectiveness operations); Responsible for the P&L with sales around 125MEuros for Central America, The Caribbean, Bolivia & Ecuador. Developing and executing strategic plan for Diabetes,Cardiovascular and Primary Care portfolios.• Achivied growth of +20% of insulin franchise vs. previous year (2020). • Planned, managed, and successfully completed digital reconversion of customer go to market. • Managed negotiation of commercial conditions for Base Business portfolio (Primary Care), achieving an improvement of +3pp of Gross margin. • Leaded full P&L management, achieving sales for more than 125ME (+6% vs 2020). • Presided definition of a new business model, achieving a +5pp improvement in OPEX. Show less

• Marketing Head Diabetes, Cardiovascular & Primary Care Portfolio

  • Jun 2016 - Jun 2018

  Strategic design for the entire General Medicines Portfolio in Sanofi.Responsible for a team of 8 product managers and 2 marketing groupers for Central America, the Caribbean, Peru, Ecuador and Bolivia.• Leaded successful launch of Toujeo/Soliqua, a key factor for life cycle extension of Sanofi Insulin Franchise. Both reached 40% of market share into Glargine’s initiative. • Solidified transition into Hypertension franchise, accelerating Aprovasc's market share uptake (35% of total sales). • Coordinated successful internal Business model transformation integrating operation into Business Units. • Strengthened go to market of institutional business with tInsulins franchise, growing 25% vs. previous year with Lantus (Panamá, Guatemala & El Salvador). • Created figure of infiltration centers, seeking to develop our viscosupplements business in institutional sales. El Salvador and Panama, first year sales by 1.5MEuros. Show less

• Dominican Republic Country Manager

  • Mar 2014 - May 2016

  Strategic and commercial management of the affiliate in theDominican Republic, responsible for a team of 90 members and a 20MEuros budget. P&L owner.• Exceeded Affiliate sales budget in year one, by +7%. • Prepared organization to integrate into an MCO model in the region, managing to accelerate processes to be ready within same first year of management. • Transformed go to market commercial area (concentrating business in only 3 local commercial partners) earning 2pp of Gross margin by renegotiating commercial conditions. • Developed sale of generic portfolio to institutional channel (until then only focused on retail). First year of sales for 800KEuros Show less

• BU Head Osteoarthritis Portfolio

  • Jun 2012 - Feb 2014

  Strategic design for the Osteoarthritis Portfolio in Sanofi Mexico(Viscosupplementations, NSAIDs, Collagen Supplements,Antirheumatics). Responsible for a team of 5 product managers and 100 sales reps for México. Responsible for 120 MEuros in sales.

• BU Head Cardiovascular Portfolio

  • Jan 2010 - May 2012

  Strategic design for the Cardiovascular Portfolio in Sanofi Mexico(Antihypertensive, lipid-lowering, and Antiplatelet drugs).Responsible for a team of 6 product managers and 180 sales reps for México. P&L owner. Responsible for 250MEuros in sales.

• Medical Promotion Director

  • Dec 2007 - Jan 2010

  Responsible for the strategic execution of the Primary Care Portfolio in Mexico. (35 Base business products). 250 sales reps, 35 district managers and 4 national sales managers. Trade Marketing and Customer Engagements were part of the team. Responsible for 200 MEuros in sales

• Other roles at Sanofi: National Sales Manager for different portfolios

  • Aug 2003 - Dec 2007

  Leader of different sales forces (Cardiovascular, Hospital,Antibiotics, etc.)



Merck

• Mexico City, Mexico

• National Sales Manager, Product Manager, Promotion Manager, District Manager, Sales Rep

  • Jan 1994 - Aug 2003

  Multiple roles: National Sales Manager, Product Manager Hypertension, Promotion Manager Lipid-lowering Agents, District Manager, Sales Rep, etc. Multiple roles: National Sales Manager, Product Manager Hypertension, Promotion Manager Lipid-lowering Agents, District Manager, Sales Rep, etc.