Experience

Carimali S.p.A.

• Italy
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Present

• Group Strategic Marketing

  • Oct 2019 - Present

  Carimali is a multinational Company leader in the production of Supeautomatic and Traditional coffee machines. Carimali Group include in their portfolio several brands such as Carimali, Elektra and Slingshot.Marketing Deptleading the strategy concerning of the whole portfolio. - Business Intelligence: Market trends, Market Share by category and by market- Benchmark competition focused on price positioning, but also in terms of technical features- Defining the Product RoadMap and the Product Plan in line with market trends- Managing the Brand Portfolio both in terms of markets and products- Establishing the target for each product range by setting the KPI guidelins fot the Budget/Forecast process.- Holding exhibitionsProject management to ensure the success of a project meeting targets and constraints.Sales support- defining prices in line with the Company target in terms of margin. - preparing commercial proposals and presertation for key customers Show less

• Senior Product Manager

  • Jun 2018 - Sep 2019

  Managing the Superautomatic and Traditional machines portfolio. - Product Plan to fill the gaps to develop a complete range of products. - Driver for the product development (Market survey, Product specifications, Product business plan, Product launch)- Project Management to guarantee the goals of the project.- Product presentations to sales team and customer- Customization of existing products- Phase out of old product as a consequence of the launch of the new one.



Evoca Group

• Italy
• Machinery Manufacturing
• 300 - 400 Employee

• Table Top Product Manager

  • Jun 2017 - Jun 2018

  Multibrand world-leading manufacturer of vending machines. EVOCA Group is also one of the most important international player in both Ho.Re.Ca. and OCS sectors with several brands among which Necta, Wittenborg, Ducale. Saeco, Gaggia, Cafection.Strategic Marketing Deptleading the strategy concerning the semi-automatic equipment both for OCS and HoReCa. - Defining the Product RoadMap and the Product Plan in line with market trends- Defining the Brand Portfolio for each Market- Benchmark competition analysis both in terms of technical features and price positioning- Business Intelligence: Market trends, Market Share by category and by market- Establishing the target for each product range by setting the KPI guidelins fot the Budget/Forecast process. Show less

• HoReCa Product Manager

  • Jun 2012 - Jun 2017

  Product Marketing Dept.Managing the whole range of Superautomatic Machines for HoReCa- Product Plan to develop a full and complete range able to cover different requests from different markets - Driver for new product development (Market survey, Product specifications, Product business plan, Product launch)- Key Account (Lavazza, Selecta, Pelican Rouge) OEM project- Product presentations to sales team and customer- Changes and customization of existing products- Phase out of old product as a consequence of the launch of the new one. Show less

• Portioned Coffee Product Manager

  • Jan 2007 - Jun 2012

  Product Marketing Dept.Managing the whole range of portioned coffee machines mainly targeted at OCS and HOME segments.- Driver for new product development (Market survey, Product speficications, Product business plan, Product launch)- Key Account OEM project- Product presentations to sales team and customer- Changes on existing products- Phase out of old product as a consequence of the launch of the new one.