Experience

Boston Andes Capital

• United States
• Real Estate
• 1 - 100 Employee

• Partner & Investor Relations Latam

  • Apr 2023 - Present

• Country Manager Chile

  • Jun 2021 - Present



SVA Fruits | 盛克盟

• China
• Import & Export
• 1 - 100 Employee

• Country Manager

  • Jul 2018 - Jun 2020

  Shaped and directed the new stage of the company, moving from a fresh-fruit import company into a retail service-provider one, entering into a complete unexplored territory for the whole organization, redefining the commercial strategy, developing potential accounts and partnering with strategic customers. Remodeled and simplified the route-to-market, assessing Chinese markets and cities by customer’s profitability and potential, tracking industry trends and consumer behaviors when defining next steps. Led and helped team members with the new organizational structure and mindset, and recruited new talent for the corresponding new positions, strengthening team work and positioning SVA Fruits as a customer-centric company. Defined organizational goals and KPI’s for the first season for all company’s areas Implemented ERP and CRM systems (SAP and Salesforce respectively), firstly, to visualize and analyze relevant figures, and secondly, to understand and manage industry’s opportunities and “room for improvement”. Supported commercial team with on-time and important information to define sales plans, goals and marketing activities. Show less



IESE Business School

• Spain
• Education Administration Programs
• 700 & Above Employee

• MBA Candidate 2018

  • Sep 2016 - Jun 2018



CCU

• Chile
• Food and Beverage Services
• 700 & Above Employee

• Export Manager Europe - Viña San Pedro Tarapacá

  • Jan 2013 - Aug 2016

  Managed 40+ brands throughout 20+ importers and distributors in Western Europe, defining commercial strategy and implementing long-term goals for each brand and market. Established and executed tailor-made plans, analyzing competitive advantages of both winery and distributors, separating businesses in different channels, growing 30% and 8% in retail and on-trade channels respectively. Achieved 10% CAGR since assuming in 2013, transforming the business model dealing directly with retailers and key accounts. Chilean industry grew 3% CAGR since 2010. Reached agreement with Heineken Europe and important regional retail chains to develop several brands together in the premium on and off-trade segments, using their distribution channels, enhancing winery’s presence and product mix. Collaborated executing new organizational structure, moving Regional Managers to key markets while reporting to HQ’s (first Regional Manager living abroad). Show less



Invertec

• Food Production
• 1 - 100 Employee

• Sales Manager

  • Oct 2010 - Jan 2013

  Managed different markets worldwide, assessing product mix and penetration strategy based on economic and commercial situations, improving product mix and profitability of the SBU by 15% after 2 years in the position. Launched a new product category, leading the multi-task team, reaching 150% higher profitability within the first year. Designed and implemented tool to measure businesses’ profitability and compare several opportunities simultaneously, improving and speeding up decision-making process (relevant for business) Show less



CMPC

• Chile
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Sales Executive

  • Mar 2010 - Oct 2010

  Led B2B South-Division Sales team, based in several cities along the country. Revitalized each sub-region, showing immediate performance improvements, growing 30% with new local distributors, strategic contracts and innovations. Led B2B South-Division Sales team, based in several cities along the country. Revitalized each sub-region, showing immediate performance improvements, growing 30% with new local distributors, strategic contracts and innovations.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Finance Trainee

  • Jan 2007 - Mar 2007