Experience

Octane®

• United States
• Software Development
• 200 - 300 Employee

• Web Production Manager

  • Apr 2021 - 2 years 9 months

  Irvine, California, United States



Sourceability

• United States
• Semiconductor Manufacturing
• 100 - 200 Employee

• Senior Manager, Content & SEO

  • May 2020 - Apr 2021

  Irvine, California, United States



The Burn-In

• United States
• Media Production

• Senior Editor

  • Oct 2018 - May 2020

  Managing Editor of The Burn-In, a news site at the intersection of all things tech and culture. The Burn-In began life in an already overcrowded space. Under my leadership, its audience increased exponentially, month over month. By implementing new content and social media strategies, I was able to leverage trending articles, social media, and cornerstone content creation to deliver an experience that spoke to our target demographic. An engaged online community arose, which further… Show more Managing Editor of The Burn-In, a news site at the intersection of all things tech and culture. The Burn-In began life in an already overcrowded space. Under my leadership, its audience increased exponentially, month over month. By implementing new content and social media strategies, I was able to leverage trending articles, social media, and cornerstone content creation to deliver an experience that spoke to our target demographic. An engaged online community arose, which further sharpened and defined this audience. Key accomplishments: • Redefined brand, voice, and target audience (thus growing user base and developing active Facebook community) • Raised daily traffic, ave. session, ave. time on page • Raised weekly articles posted from 2 to 65 • Implemented ad revenue model, white hat SEO tactics • Created content marketing platform • Developed and manage stable of freelance writers, in-house graphic design department, web developers (for CMS implementation), project managers • Created social media target audience across FB, LI, TW, IG, YouTube and developed cornerstone content strategy • Created and manage editorial/social media marketing calendar Show less



AXS

• United States
• Entertainment Providers
• 300 - 400 Employee

• Content Marketing Specialist

  • Jan 2013 - Oct 2018

  • Entertainment/lifestyle editor and writer covering music, culture, and food events • Analyzed web data to create targeted content based on user engagement • Wrote original editorial pieces for evergreen material on AXS.com • Wrote scripts for social media videos and long-play videos to drive traffic and viral marketing • Conducted interviews with performers and promoters for both written content and video production • Project manager and lead editor for CBS Small Business… Show more • Entertainment/lifestyle editor and writer covering music, culture, and food events • Analyzed web data to create targeted content based on user engagement • Wrote original editorial pieces for evergreen material on AXS.com • Wrote scripts for social media videos and long-play videos to drive traffic and viral marketing • Conducted interviews with performers and promoters for both written content and video production • Project manager and lead editor for CBS Small Business Pulse, CBS Best Of (nationwide) • Oversaw 100+ writers across 50 markets nationwide • Managed publication calendar for all content published on AXS.com • Ensured integrity of more than 300 weekly pieces of written digital content by maintaining and polishing articles, as well as format standards and fact checking • Developed company’s process flow, including new work standards to ensure proper and efficient publication of all articles Show less



Independent Contractor

• Web Content Writer/Editor

  • Jan 2010 - Dec 2013

  • Created and managed website content utilizing WordPress, HTML5, CSS3 • Developed content strategies and calendars for more than 20 clients in diverse markets • Developed and managed user forums to engage participants and raise product visibility