Experience

Olimpia Milano

• Italy
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing & Sponsorship

  • Mar 2020 - Present

  Responsible of Olimpia Milan sponsorship, ticketing and merchandising revenues Ensure execution of marketing strategy and delivery of sponsorship benefit. Oversee game day and other events (B2B, Workshop, Sponsor Cup) Manage team of 8 people Responsible of Olimpia Milan sponsorship, ticketing and merchandising revenues Ensure execution of marketing strategy and delivery of sponsorship benefit. Oversee game day and other events (B2B, Workshop, Sponsor Cup) Manage team of 8 people



Consultant

• Advertising Services
• 700 & Above Employee

• MARKETING & COMMUNICATION ADVISOR

  • Oct 2018 - Feb 2020

  Extensive knowledge and expertise in sport, entertainment and media industries. Specialties: Business development, sport marketing, sponsorship negotiation and management, even management, brand strategy, advertising and media planning. Extensive knowledge and expertise in sport, entertainment and media industries. Specialties: Business development, sport marketing, sponsorship negotiation and management, even management, brand strategy, advertising and media planning.



Infront Sports & Media AG

• Switzerland
• Spectator Sports
• 400 - 500 Employee

• Head of Sales and Partnership Management

  • May 2005 - Jul 2018

  Lead key strategic relationship with football club (AC Milan, Inter, Lazio, Fiorentina, Genoa, Sampdoria, Cagliari, Udinese, Atalanta, Chievo, Hellas Verona) Ensure execution of sponsorship sales strategy, developing packages and pricing in conjunction with clubs. Oversee sales process supporting sales structure negotiating sponsorship agreements. Ensure execution, management and fulfillment of sponsorship agreements (branding, media/digital, marketing/promo, ticketing/hospitality, experience/events) Manage and monitor relationship with key clients. Develop and manage sponsorship activations (ATL, BTL, PR, event) to maximise revenues. Manage account sponsorship team (8 persons) Show less



MARKETING POINT

• Via Mascheroni Milano

• Account Manager

  • Jan 2002 - Apr 2005

  Marketing and communication agency Management of clients from the definition of strategy to the implementation of single advertising activities both in Italy and abroad as well as the development of sales outlet material, packaging, brochures, direct marketing, promotion and events, website design and creation, guidance in the selection and purchasing of media coverage. Management and co-ordination of the two executive accounts. Marketing and communication agency Management of clients from the definition of strategy to the implementation of single advertising activities both in Italy and abroad as well as the development of sales outlet material, packaging, brochures, direct marketing, promotion and events, website design and creation, guidance in the selection and purchasing of media coverage. Management and co-ordination of the two executive accounts.



CIAMEDIANETWORK

• Milan Area, Italy

• Mediasupervisor

  • 1998 - 2002

  Management and co-ordination of planning and buying activities. Study and research on the market, competitors and targets for each client/product. Definition of the media strategy and the most appropriate means to achieve the established communication objectives. International co-ordination and supervision of all the agency's clients. Management and co-ordination of two media planners. Management and co-ordination of planning and buying activities. Study and research on the market, competitors and targets for each client/product. Definition of the media strategy and the most appropriate means to achieve the established communication objectives. International co-ordination and supervision of all the agency's clients. Management and co-ordination of two media planners.



TELE+

• Milan

• Junior Marketing Analyst

  • 1994 - 1997

  Acquisition of information on the television and similar product market for the purpose of product marketing research analysis Acquisition of information on the television and similar product market for the purpose of product marketing research analysis



EURODISNEY

• Paris

• Guest Relation Assistant

  • 1992 - 1994

  Information activities in close contact with customers for management and assistance during their stay at the park's accommodation Information activities in close contact with customers for management and assistance during their stay at the park's accommodation