Robert Michaelson
Senior Social Media Producer at NBCLX- Claim this Profile
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Topline Score
Bio
Matthew Davisson
Robert is an absolute IDEA MACHINE! He always is willing to try something new and different to get eyes on content. His execution is spot on and the excitement he brings to the workplace is contagious. Rob would be an excellent addition to any team.
Matthew Davisson
Robert is an absolute IDEA MACHINE! He always is willing to try something new and different to get eyes on content. His execution is spot on and the excitement he brings to the workplace is contagious. Rob would be an excellent addition to any team.
Matthew Davisson
Robert is an absolute IDEA MACHINE! He always is willing to try something new and different to get eyes on content. His execution is spot on and the excitement he brings to the workplace is contagious. Rob would be an excellent addition to any team.
Matthew Davisson
Robert is an absolute IDEA MACHINE! He always is willing to try something new and different to get eyes on content. His execution is spot on and the excitement he brings to the workplace is contagious. Rob would be an excellent addition to any team.
Experience
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LX News
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Senior Social Media Producer
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May 2022 - Present
I translate content from LX News to our social media platforms, develop original digital content and collaborate on creating videos to expand brand growth. • Manage, produce and edit short-form video content individually and across teams within the LX News brand • Grew the LX News TikTok audience by over 54,000 since May 2022 • Produced viral TikTok videos that have gotten well over 50M+ views total in the first year • Expanded average weekly views on TikTok from a few thousand to hundreds of thousands per week • Created effective Reels content for LX News' Instagram and Facebook pages that increased audience engagement • Introduced Youtube Shorts content that have added millions of views to the LX News Youtube channel • Designed and executed an effective, collaborative digital content strategy across teams Show less
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NBC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital Multimedia Producer/On-Air Host
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Oct 2016 - Present
Planned and created digital features and series for digital platforms on NBC10 Boston and NECN. This includes production, editing, and on-camera performance that are designed to drive traffic and engagement.• Produced and hosted multiple award-winning digital series including Shark Tales, The Recap, The SnowCap, Boston Decoded, Covering Coronavirus and Consumer Q&A• Reached iTunes Top 100 with the Shark Tales podcast under “Science”• Managed and produced content for NBC10 Boston and NECN websites (Wordpress) and social media platforms• Researched and produced quick turn videos on breaking news and in-depth features on trending topics Show less
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Web Producer/Media Journalist
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Oct 2016 - Oct 2017
Write and edit news stories. Manage CMS, video content and social media media channels. Film and produce video packages.
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Townsquare Media
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United States
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Advertising Services
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700 & Above Employee
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Digital Managing Editor
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Aug 2014 - Oct 2016
Managed and created content for websites, Youtube channels and social media for radio stations in the Portsmouth and Portland markets. • Tripled the number of local unique visitors to WOKQ and WSAK websites in 2015 • Grew total traffic on station websites by a combined 144 percent • Achieved over 540,000 Youtube views across markets in two years • Created original content that was picked up by multiple local and national news publications • Grew the Facebook audience of the station's brands with 16,000 new fans in 2015 • Collaborated with local influencers to produce engaging digital content Show less
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The Seacoast Online
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Portsmouth, Nh
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Online Editor/Night Reporter
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Jun 2014 - Aug 2014
Managed online content and social media accounts for newspapers owned by The Seacoast Online. Also reported on local news in Portsmouth, Greenland, New Castle, Newington and Rye. Managed online content and social media accounts for newspapers owned by The Seacoast Online. Also reported on local news in Portsmouth, Greenland, New Castle, Newington and Rye.
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Freelance Writer
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Jan 2010 - Jun 2014
Covered news and feature stories in the Rindge, Bennington and Antrim communities. Developed connections in each community to produce story ideas and meet strict deadlines on a bi-weekly basis. • Named New Hampshire Press Association's Rookie of the Year 2011. • Awarded first place award for “Spot News Photography” from the NHPA. • Received third place honor for “Best Feature Story” and “Best Feature Photograph” from the NHPA. Covered news and feature stories in the Rindge, Bennington and Antrim communities. Developed connections in each community to produce story ideas and meet strict deadlines on a bi-weekly basis. • Named New Hampshire Press Association's Rookie of the Year 2011. • Awarded first place award for “Spot News Photography” from the NHPA. • Received third place honor for “Best Feature Story” and “Best Feature Photograph” from the NHPA.
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Patch.com
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Local Editor of Amherst/Milford Patch
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Jun 2011 - Aug 2013
Reported important local news and events and posted 7-10 stories each day. Managed community bloggers and multimedia contributions send in by readers. Independently took on the duties of an editor, reporter, videographer, photographer and copy editor. • Exceeded monthly traffic and engagement goals with dedicated coverage and SEO optimization. • Cultivated an engaged audience on social media by breaking news and interacting with followers. • Contributed to nationally-recognized coverage during the 2012 NH Presidential Primary. • Produced a video series called “Don't Quit Your Day Job” to attract local businesses to Patch. Show less
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Reporter
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Jul 2010 - Jun 2011
• Covered news and feature stories in the Rindge, Bennington and Antrim communities • Developed story ideas and met deadlines on a bi-weekly basis • Aggressively pursued local issues that affected readers • Covered news and feature stories in the Rindge, Bennington and Antrim communities • Developed story ideas and met deadlines on a bi-weekly basis • Aggressively pursued local issues that affected readers
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Entercom
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Street Teamer
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Feb 2010 - Jul 2010
• Engaged with listeners and took on promotional work at events throughout New England • Engaged with listeners and took on promotional work at events throughout New England
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Intern
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2009 - 2009
Observed production work and edited audio and video content. Observed production work and edited audio and video content.
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Newsroom Intern
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Jun 2007 - Aug 2007
• Gathered information for important stories and projects • Wrote news stories that were featured during live broadcasts • Gathered information for important stories and projects • Wrote news stories that were featured during live broadcasts
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Education
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2006 - 2010
Franklin Pierce University
Bachelor of Arts, Mass Communication - Journalism
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