Experience

Proofpoint Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Mar 2023 - Present

  Strategize, plan, test, implement, and measure multi-channel media campaigns for B2B & B2C clients. Drive efficiencies while focusing on a balance between building brand affinity and growth. I help companies drive revenue by effectively distributing content and the strategic narrative message to the right audience, at the right time.



BK Digital Marketing

• United States
• Advertising Services

• Self Employed

  • Mar 2013 - Present

  Bradenton, Florida Be Found. Search | Social | Local Full Search Engine Marketing services available. PPC, SEO, social, local, display, video; if it is digital, I am helping to lead companies to digital marketing greatness. Special focus on helping 501(c)3 organizations take advantage of Google Ad Grants program.



Refine Labs

• United States
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Manager

  • Mar 2022 - Jan 2023

  Refine Labs is a progressive demand generation firm focused on growth-stage B2B SaaS. With a unique combination of strategy and research, we execute marketing for the way people buy in 2022. We create demand in Dark Social to build brand affinity with future buyers. We capture existing demand through intent channels to generate immediate pipeline. And we align ourselves to revenue, not vanity metrics. By not obsessing over attribution, we’re free to do what works, not just what we can measure.



eMoney Advisor

• United States
• Financial Services
• 400 - 500 Employee

• Digital Marketing Manager

  • Apr 2020 - Mar 2022

  Managed paid media strategy and direction (PPC, social, display). Organized website analytics and reporting with Data Studio & Looker. Led SEO/ADA improvements on corporate website. Managed corporate social media channels, organizing posting calendar and reporting with SEMRush.



Broadlume

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Digital Account Manager

  • Jun 2019 - Feb 2020

  Sarasota, Florida Area I managed key accounts and a team of account managers to help bring digital marketing to flooring companies across the country.



MarineMax

• United States
• Retail
• 700 & Above Employee

• Digital Marketing

  • May 2015 - Jun 2019

  Clearwater, Florida SEM expert handling all things digital advertising for 60+ locations, MarineMax Vacations, Newcoast Financial, plus Aquila & Galeon Yacht brands. PPC, SEO, display, YouTube, listing management and more have contributed to website growth for MarineMax and our partner websites. How much growth? 1.3M annual users up to 2.7M - Organic traffic up 180% - Paid Search traffic up 725% - Display traffic up 420% - Social traffic up 605%



Trada

• United States
• Advertising Services
• 1 - 100 Employee

• SEM Optimizer

  • Dec 2009 - Mar 2015

  Remote As a Specialized PPC expert, I perform all aspects of campaign management: keyword research, initial build out, ad copy testing and optimization on SMB and mid-market advertiser accounts (budget ranges $3k-$30k per month)



Socius Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Manager

  • Jun 2013 - Feb 2015

  Tampa/St. Petersburg, Florida Area The Digital Media Manager position oversew all things paid digital for our clients to increase lead generation online. Primary focus on PPC & Display advertising on Google, Bing, Facebook & LinkedIn, also introduced a Live Chat platform for client lead generation.



DexYP

• United States
• Software Development
• 700 & Above Employee

• SEM Specialist / Video Vendor Liaison / Fulfillment Manager

  • May 2004 - May 2013

  Tampa/St. Petersburg, Florida Area Working in various capacities during my tenure including Senior SEM Optimizer, Video Vendor Liaison & Internet Operations Fulfillment Specialist, I accomplished many endeavors including: • Managed Optimization team (8 employees) handling PPC, Pay For Call, Google AdWords, Yahoo! & Bing ad campaigns for 5500+ customers • Performed SEM training sessions with sales teams at 6 regional offices along the east coast • Trained 20+ employees and aided them passing Google AdWords Certification… Show more Working in various capacities during my tenure including Senior SEM Optimizer, Video Vendor Liaison & Internet Operations Fulfillment Specialist, I accomplished many endeavors including: • Managed Optimization team (8 employees) handling PPC, Pay For Call, Google AdWords, Yahoo! & Bing ad campaigns for 5500+ customers • Performed SEM training sessions with sales teams at 6 regional offices along the east coast • Trained 20+ employees and aided them passing Google AdWords Certification exam • Helped close over 100 SEM contracts while riding along on 300+ sales calls, total annual revenues over $500K • Supported the RFP process for selecting a Video Vendor for Superpages.com • Documented more than a dozen operations processes, resulting in time savings and training materials Show less



Expanets

• Telecommunications
• 1 - 100 Employee

• Account Executive

  • Aug 2002 - Oct 2003

  Responsible for selling post warranty maintenance agreements to customers with AVAYA phone systems.



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Retail Sales Consultant

  • Nov 2001 - Aug 2002

  Person to person sales for residential and small business consumers; Sold landline and wireless telephone services and equipment