Experience

Brandland

• United Kingdom
• Market Research
• 1 - 100 Employee

• Founder

  • Jan 2022 - Present



Robert Jones Brand Consulting

• independent brand strategist

  • Jul 2020 - Present



University of East Anglia

• United Kingdom
• Higher Education
• 700 & Above Employee

• professor of brand leadership

  • Sep 2018 - Present

• visiting professor

  • 2008 - Aug 2018

  Visiting professor at Norwich Business School, one of the fastest-growing schools in this campus-based university that's famous for its work in climate research, creative writing and development studies. At UEA, I've helped create the world's first postgraduate course in brand leadership.



Wolff Olins

• United Kingdom
• Design Services
• 100 - 200 Employee

• strategist

  • Jan 1993 - Jul 2020



Baddeley Associates

• IT Services and IT Consulting
• 1 - 100 Employee

• writer, then director

  • 1983 - 1993

  Consultant, then a director. Baddeley Associates was a Cambridge start-up consultancy, specialising in clear communication about computers. Originally the business focused on computer user guides. Over time it became a change management consultancy, helping large organisations deal with the people issues associated with introducing new IT systems. I helped develop the business from three to 70 people. Consultant, then a director. Baddeley Associates was a Cambridge start-up consultancy, specialising in clear communication about computers. Originally the business focused on computer user guides. Over time it became a change management consultancy, helping large organisations deal with the people issues associated with introducing new IT systems. I helped develop the business from three to 70 people.



University of Cambridge

• United Kingdom
• Research Services
• 700 & Above Employee

• research fellow

  • 1980 - 1983

  Teaching undergraduates for Selwyn, Trinity and other Cambridge colleges. Fellow of Selwyn College in 1982-1983. Teaching undergraduates for Selwyn, Trinity and other Cambridge colleges. Fellow of Selwyn College in 1982-1983.