Experience

TEGNA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director of Marketing WCNC Charlotte

  • Jun 2019 - Present

  Leading a high performing team of 2 Creative Producers, 2 Digital Media Marketing specialists and a Graphic Designer to market 130 hours of media monthly.• Collaborated with content leaders to implement multi-platform marketing plan that increased share by 40% in 9 months.• Shifted marketing team to digital focus transforming 2 marketing producers to social/digital media specialists, and mandating product creative starts with Facebook, IG and web.• Increased annual outside media spending to over a half a million dollars by delivering key demo growth in November 2019 and February 2020. • Created annual outside media partnerships for added-value opportunities with iHeart media. Resulting in 500 branded messages monthly to increase reach and sampling.



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Director of Marketing WHNS FOX Carolina

  • Jul 2013 - May 2019

  Led a high performing creative team of 2 Marketing Producers, a Digital Media Marketing Specialist and a Graphic Designer to market 150 hours of media monthly.• Implemented Facebook LIVE and Facebook ad buys strategy (annual budget $50,000) to create new consumer opportunities and grow Facebook followers from 13,000 to a half a million in two years.• Worked closely with content leadership to maximize social media engagement by developing a dedicated Social /Digital Marketing function that drives engagement across Facebook, Instagram, Twitter, Youtube and SnapChat.• Present yearly marketing strategy to Meredith Corp Local Media Group VPs to secure outside media dollars. Raising outside media spending by 62% annually by successfully executing advertising buys during key monthly performance periods for share growth.• Collaborated with content leaders to market across platforms and launch three new media products in the Greenville, Spartanburg, and Asheville markets over a 3 year period.• Year to year share growth in morning media product with over 30% increase from 2016 to 2017.



Golf Channel

• United States
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Senior Director Creative Services On-Air

  • Mar 2010 - Sep 2012

  Led a team of 7 highly creative Marketing Producers, and acted as liaison between Golf Channel and NBC Sports Group to ensure creative execution of 100 plus weekly marketing messages for PGA, LPGA, Nation Wide and European tours. Also strategized with in-house and outside content creators for Golf Channel original series and documentaries.• Achieved ratings success with the most watched year on Golf Channel (up 33% 2010 to 2011), and the most watched tournament launch in Golf Channel's history (up 55% 2011 to 2012).• Implemented half a million dollar yearly production budget for creative campaigns that led third party contractors, freelance media specialists, travel and on location production.• Executed on-air planning utilizing Nielsen ratings data, and GripIt research information to strategically place 1200 weekly on-air marketing messages.• Collaborated with NBC sports group to produce creative messages for 16 events to air on NBC and Golf Channel averaging 45 creative elements per event (brand campaigns, daily messaging and in-show marketing).



FOX 35 Orlando, WOFL-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager

  • Apr 2006 - Mar 2010

  Managed 5 Marketing Producers and planning staff of 2 to market 160 hours of media monthly.• Launched and developed all creative for WRBW-TV’s social media platforms, rebuilt the website, cross-marketed sister media outlet on Facebook and Twitter pages.• Led creative with my team for $200,000 of annual outside media and placed all advertising for digital cable, billboards, and radio.• Promoted internally from Marketing Specialist to Marketing Manager as social and digital marketing needs expanded for station group.



Fox Entertainment

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing Producer / Editor

  • Dec 2004 - Apr 2006

  Lead Marketing Producer responsible for developing creative messaging for 160 hours of media monthly.