Commercial Director Healthcare - EMEAI & UK

• Oct 2023 - Present

Sales Director DACH + NL

• Aug 2022 - Present

At Pico XR we provide groundbreaking VR technology solutions that make it easy to get started with Virtual Reality. We make VR accessible, safe & secure to use and and easy to integrate into your company. Count on us to support you in expanding and scaling your business globally.

General Manager / Regional Director Tobii Pro Latam

• Jan 2019 - Feb 2022

Acquisition of an existing reseller, including purchase negotiations and legal coordination Setting up an office, initiation of sales activities, sales training, process onboarding, setting up marketing and accounting functions Budgeting and monthly financial reporting as well as HR functions Sales management, forecasting, international coordination, product training, Salesforce training, coaching for the Latin American team Reseller management and successful expansion of B2B sales activities via distributors Sales of technology, software, services and training Show less

Senior Account Manager

• Mar 2018 - Dec 2018

Company Focus: Innovative Research, Eyetracking, VR & Biometrics Technology to Understand Decision Making After Acuity's acquisition by Tobii I continued as Senior Account Manager at Tobii Pro UK

Senior Consultant

• May 2015 - Mar 2018

Company Focus: Innovative Research, Eyetracking & Biometrics Technology to Understand Decision Making • Senior consultant, sales expert and trainer for custom developed solutions to measure and understand human behaviour and decision making in academic research, FMCG, shopper research, defence, UX/Usability/HCI research and skill transfer using toolset including eyetracking, VR, AR, eeg, biometric sensors, Gaze Driven Evolutionary Algorithms, workshops, and research services • Revenue growth from $480,000 to $1,250,000 per year with 39% margin (11% above average) through customer centred, strategic consulting, smart product offering and value-based pricing • Development and closing of a USD 250,000 deal (average deal size in company USD 15,000) through participation in tender, outstanding consulting and client engagement • Successful expansion of business in Ireland and into the defence sector Show less

General Manager

• Apr 2012 - Apr 2015

Company Focus: Innovative Neuromarketing Research, Eyetracking and Biometrics Technology • Market and business development for the company's business units: Eye On Media and THINC (Augmented and Assistive Technologies). • Building awareness and creating professional customer engagement activities in customer segments including academic institutions, FMCG clients, banking, mining and industrial clients, UX and market research agencies as well a governmental institutions • Responsible for sales (C-Level) as well as managing, training and supporting the sales team in customer centred consulting and B2B & B2C sales processes • Professionalisation of the company and expansion of the sales team from 3 employees in Chile to 25 in 7 countries through franchising. Definition and design of customer centred sales processes, of product and service deliverables, quotation documents, pricing structures and optimisation of logistics. Implementation of CRM system and training for transparent information management. Introduction and control of KPIs • Increased revenue from USD 300,000 to over USD 1,000,000 p.a. with a 17% increase in margin. • Consulting, sales, design and analysis of research projects for FMCG, retail, media and UX clients in Latin America • Work with (neuro)technology such as eyetracking, EEG, pupilometry, GSR, other biofeedback sensors, facial coding and audience measurement solutions and creation of workshops and post-grad university courses in consumer neuroscience and behavioural economics Show less

General Manager

• Apr 2013 - Mar 2015

Company Focus: Augmented and Assistive Technology for people with disabilities Using technology like eyetracking to enable people with disabilities to communicate Coordination of team to raise awareness, spread the knowledge about eyetracking and assistive technologies and innovation that enables children and adults with disabilities to learn, communicate and live a better life. Regional seminars and lobby work with Ministry Of Education and Nation Service of Disabilities to raise knowledge about the possibilities of eyetracking and how it fits into the mix of existing tools at schools, teaching and rehabilitation institutions Visiting clinics, foundations and institutions to work with kids with disabilities and show them fun stuff and give them and their parents the hope of communication and an autonomous life My team and I open up a world of possibilities to people who usually don't even get the chance to be part of society in Latin America Show less

Co-Founder

• Jan 2013 - Mar 2015

NeuroLATAM is the Latin American association of neuromarketing NeuroLATAM is the Latin American association of neuromarketing

Visiting Lecturer

• Sep 2008 - Mar 2015

University Lectures: HS Pforzheim, FH Koblenz, VWA Frankfurt, DHBW Lörrach und DHBW Ravensburg Universidad Santiago de Chile (USACH) Universidad Nacional de Colombia (UNAL) University Lectures: HS Pforzheim, FH Koblenz, VWA Frankfurt, DHBW Lörrach und DHBW Ravensburg Universidad Santiago de Chile (USACH) Universidad Nacional de Colombia (UNAL)

Area Manager Market Research Central Europe

• Jan 2008 - Jan 2012

Company Focus: Technology, Innovation and Eyetracking • Design and Implementation of new sales concept in Europe with a focus on customer segments which improved customer engagement and lowered marketing costs • Sales growth from yearly USD 450,000 to USD 1,200,000 with 15% lower marketing spending • Introduction of consulting and research services in consumer neuroscience which today represent up to 25% of revenues • Direct B2B sales and expansion of reseller network. 30% increase sales through reseller channel management • Customer centred consulting in high value technology solutions, software, research services and customer success management for universities, market research institutes, FMCG companies and UX agencies in the Central European region (DE, AU, CH, PL, CZ). Key Account Management for GfK, Millward Brown, Ipsos, Psyma, Microsoft, Procter & Gamble, Nestlé Show less

CEO

• Feb 2007 - Aug 2011

Consulting in Communications and Marketing in general. Development of strategies for brand management and effective marketing. Definition of positioning and marketing planning, corporate design, webstrategy, print advertising, direct marketing. Eyetracking studies. Consulting in Communications and Marketing in general. Development of strategies for brand management and effective marketing. Definition of positioning and marketing planning, corporate design, webstrategy, print advertising, direct marketing. Eyetracking studies.

Management Marketing Consulting

• 2007 - 2007

Internal and external marketing and communications consulting. Strategy definition for brand management and marketing. Development of brand positioning proposition and marketing plan. Responsible for corporate design, CD guidelines, webpresence, print advertising, direct marketing and event marketing. Internal and external marketing and communications consulting. Strategy definition for brand management and marketing. Development of brand positioning proposition and marketing plan. Responsible for corporate design, CD guidelines, webpresence, print advertising, direct marketing and event marketing.

Temp. Consultant Corporate Marketing & Communications

• 2006 - 2007

Built up RENOLIT Intranet my.RENOLIT. Optimized intranet for internal communication. Optimized website for external communication. Responsible for marketing of 2 Business Units. In charge for company newsletter. Built up RENOLIT Intranet my.RENOLIT. Optimized intranet for internal communication. Optimized website for external communication. Responsible for marketing of 2 Business Units. In charge for company newsletter.

Key Account Manager

• 2005 - 2006

IT-Project-Consulting Consulting and solution oriented sales and project management. Relationship Management. Forecasting, customer analysis and Key Account Management. Negotiations on General Management level for frame contracts. Sales training of new team members. IT-Project-Consulting Consulting and solution oriented sales and project management. Relationship Management. Forecasting, customer analysis and Key Account Management. Negotiations on General Management level for frame contracts. Sales training of new team members.

Student

• 2002 - 2005

Student worker in different marketing related areas like the Direct Marketing Center in Hamburg or Corporate Branding & Advertising in Brussels and Düsseldorf. Bachelor Thesis for Corporate Branding and Advertising about integrated brand steering by use of a performance orientated brand management tool - extension and application on internal marketing communication (Integrierte Markensteuerung mit Hilfe eine performanceorientierten Markenmanagementtools am Beispiel DHL). Directmarketing, Eventmanagement, international Marketing Communications, Brand- & Corporate Advertising. Show less