Rob Hamilton

Marketing Director at Century 21 Connect Realty
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Full professional proficiency

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Kevin Barre, PMP

Rob did a great job as the Tournament Director for the 22nd annual Malone Dodson golf tournament and fundraiser benefiting the Roswell United Methodist Church Foundation. His organizational leadership skills coupled with his creativity enabled for a successful tournament not just for the Foundation, but also for the players and very important sponsors. Rob’s creativity is demonstrated in the awesome video he produced, which accounted for the entire event including players teeing off and putting. Beyond the tournament, Rob is enthusiastic and a capable leader. I’m confident that his knowledge and skills will be an asset for his next team.

Jean Ross

I learned so much from Rob Hamilton in the short amount of time we worked together. I thought I knew about the best way to get the digital messaging out to our listeners but Rob very patiently and gently taught me some new tricks that took WAOK to new heights almost on a weekly basis. It's never difficult to work with someone who appreciates what you bring to the table and is always looking for ways to reach a higher level. That person is Rob Hamilton. Any station would be smart to have him on their team. Miss you Rob!

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Credentials

  • Internet Architectural Development
    -
    Jun, 2003
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Jan, 2020
    - Oct, 2024

Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Director
      • May 2020 - Present

      Train, and assist, real estate agents new to the brokerage in the most efficient use of social media platforms, as well as websites, for marketing their businesses. Also marketing of the brokerage to real estate agents in the market for a new brokerage. Train, and assist, real estate agents new to the brokerage in the most efficient use of social media platforms, as well as websites, for marketing their businesses. Also marketing of the brokerage to real estate agents in the market for a new brokerage.

    • United States
    • Advertising Services
    • Digital Director
      • Oct 2013 - Present

      Employed web analytics to evaluate campaign success and identify opportunities and key performance trends. Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO, SEM, and social media. Managed marketing campaigns to cultivate brand awareness and drive website traffic and event attendance. Implemented successful promotional strategies and reductions in costs that grew revenue by 18% Year over Year. Employed web analytics to evaluate campaign success and identify opportunities and key performance trends. Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO, SEM, and social media. Managed marketing campaigns to cultivate brand awareness and drive website traffic and event attendance. Implemented successful promotional strategies and reductions in costs that grew revenue by 18% Year over Year.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Program Director
      • Jul 2013 - Sep 2019

      Digital Lead for Entercom Atlanta’s digital content team! Created compelling, exciting, ratings and revenue-generating content on our websites, podcasts, and social media channels. Directly responsible for that content on WSTR-FM and WAOK-AM. Much of my work consisted of copywriting, content, high-quality event photography and videography, storytelling, events and fundraising. Assisted team members with 92-9 The Game WZGC-FM and handled interim Digital Program Director duties for The People’s Station, V-103 WVEE-FM. Daily duties included content creation, photography, videography, email planning and execution for the DB, training and motivating of the entire contributing staff, social media planning and execution.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Digital Content Operations Manager
      • Jul 2013 - Dec 2016

      CBS stations: WZGC / 92-9 The Game and supported WVEE-FM V-103 and News & Talk 1380 WAOK Grew Twitter following from 1,100 to 18,900 (1,618% increase) and Facebook followers from 2,100 to 20,030 (853% increase) in less than three years. Plus, achievements on Instagram and YouTube. Grew the station’s social audience at twice the rate of other stations in the market, including surpassing a 20-year dominant competitor, 680 The Fan. Coached and directed 35 member team to maintain and grow web traffic and grow the social audience. Maintained, along with team members, a highly active website with minute by minute sports news updates. Designed and built video sets and staging for live digital streaming and pre-recorded video. Filmed, edited and produced integrated DRTV to be used in channels and sales. Strategically created Digital Media Plans for every event that became the standard for all stations in the CBS cluster. Assisted V-103 and WAOK in the execution of their digital plans as well.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Interactive Media & Marketing Director
      • Jun 2006 - Jul 2013

      Cumulus stations: Kicks 101.5, Q100, Rock 100.5, 99X, 98.9 The Bone, 98.9 The Walk, All News 106.7 and their marquee morning shows: The Regular Guys and The Bert Show. Designed the CMS template for Q100 that was ranked Top 5 radio station website in the nation by AllAccess.com. The template was used for all Cumulus sites at the time; served on 4 person corporate rollout committee. Aggressively helped increase sales by developing client focused digital and social strategies (deliverables) for the sales staff. Provided continuing education of digital trends; as well as, aiding sales to ensure highest digital client service and retention. Primary deliverables included website development and optimization, social (Facebook & Twitter), mobile applications (iPhone and Android devices), SEO/SEM/PPC and more. Designed, developed and launched first mobile applications for Q100, 99X and Kicks 101.5 followed by 23 other Cumulus stations nationwide. Strategically developed integrated digital campaign plans for sales/promotions based on analysis to build brand awareness and generate station and client ROI/ROAS. Utilized analysis, research, testing, and quality assessments. Voiced several hundred commercials for local and national clients such as Coca-Cola, High Museum of Art, Wade Ford, Verizon, Kauffman Tire, H&R Block, Jim Ellis, Goody’s Powder, and the Atlanta Braves.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Promotions and Marketing Director - Augusta, GA Cluster
      • Nov 1998 - Jun 2006

      Beasley stations: Kicks 99, Lite 98, 95 Rock, WGAC-AM (news), WRDW-AM (sports talk), The Drive, Oldies and WGUS (southern gospel). Developed and maintained professional and listener relationships through contests, local corporate networking, promotional events, commercial remotes and philanthropic committee support. Established a listener database to be used in focus groups, mailings, e-marketing, sales and web broadcasting. Managed a five-person promotional staff and twenty-three additional employees for seasonal events. Ensured highly-competitive, strong presence at all events with a tight budget. Served in programming capacity in absence of Program Director.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Music Director / On-Air Personality
      • 1995 - 1998

      Formerly Clear Channel Communications / 93.3 WTPT-FM. Developed relationships with record labels, prospective clients, artists and listeners. Promoted station brand within market: events, remotes, philanthropy and corporate relations. On-Air 7 p.m. to Midnight, Monday through Friday. Formerly Clear Channel Communications / 93.3 WTPT-FM. Developed relationships with record labels, prospective clients, artists and listeners. Promoted station brand within market: events, remotes, philanthropy and corporate relations. On-Air 7 p.m. to Midnight, Monday through Friday.

    • On-Air Personality
      • 1993 - 1996

      Weekend on-air host, Saturday and Sunday afternoons. Also filled in for full-time on-air personalities during the week. Weekend on-air host, Saturday and Sunday afternoons. Also filled in for full-time on-air personalities during the week.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Computer Aided Design Drafter
      • Mar 1990 - Jun 1993

      Handled print jobs and operations in the Print Room and moved into Computer Aided Design Drafting after 1 year. Worked on MicroStation for 2 years in lock-up working on Government jobs. Handled print jobs and operations in the Print Room and moved into Computer Aided Design Drafting after 1 year. Worked on MicroStation for 2 years in lock-up working on Government jobs.

Education

  • University of Maryland University College
    Bachelor of Science (B.S.), Computer Science
    2007 - 2011
  • Chapman High School
    Diploma, General Studies
    1984 - 1988

Community

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