Robert Finkel
Founder/CEO and Brand Strategist at FreshBlood Group- Claim this Profile
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Bio
Alana Darden Powell
Lisa Turner
We have worked with Bob Finkel and his team at Freshblood Group on multiple projects over the years ranging from product naming/branding to ad campaigns to creating meeting themes. I have been in the diagnostics industry for over 30 years and they are at the top of the list as far as creative agencies I have worked with. They are collaborative, creative, innovative and responsive. And they listen! I have enjoyed our partnership and look forward to working with them for many years to come.
Aashish R.
I am delighted to provide a strong recommendation for FreshBlood Group and the invaluable support they provided in enhancing our branding strategy. Their expertise, professionalism, and innovative approach truly set them apart in the field of brand development. From the initial stages of our collaboration, FreshBlood Group demonstrated a deep understanding of our company's vision, values, and target audience. They took the time to thoroughly analyze our existing branding elements, market positioning, and competitive landscape, enabling them to develop a comprehensive strategy tailored to our unique needs. FreshBlood Group's team of branding experts worked closely with our internal stakeholders to ensure a seamless integration of their recommendations. They conducted engaging workshops and collaborative sessions that fostered open dialogue, enabling us to align our objectives and brand messaging effectively. Moreover, FreshBlood Group's support extended beyond the strategic framework. They provided hands-on assistance in implementing the redefined brand elements, offering practical solutions and ensuring a smooth transition. Their team's commitment to excellence was evident in their responsiveness, timely deliverables, and unwavering dedication throughout the entire process.
Alana Darden Powell
Lisa Turner
We have worked with Bob Finkel and his team at Freshblood Group on multiple projects over the years ranging from product naming/branding to ad campaigns to creating meeting themes. I have been in the diagnostics industry for over 30 years and they are at the top of the list as far as creative agencies I have worked with. They are collaborative, creative, innovative and responsive. And they listen! I have enjoyed our partnership and look forward to working with them for many years to come.
Aashish R.
I am delighted to provide a strong recommendation for FreshBlood Group and the invaluable support they provided in enhancing our branding strategy. Their expertise, professionalism, and innovative approach truly set them apart in the field of brand development. From the initial stages of our collaboration, FreshBlood Group demonstrated a deep understanding of our company's vision, values, and target audience. They took the time to thoroughly analyze our existing branding elements, market positioning, and competitive landscape, enabling them to develop a comprehensive strategy tailored to our unique needs. FreshBlood Group's team of branding experts worked closely with our internal stakeholders to ensure a seamless integration of their recommendations. They conducted engaging workshops and collaborative sessions that fostered open dialogue, enabling us to align our objectives and brand messaging effectively. Moreover, FreshBlood Group's support extended beyond the strategic framework. They provided hands-on assistance in implementing the redefined brand elements, offering practical solutions and ensuring a smooth transition. Their team's commitment to excellence was evident in their responsiveness, timely deliverables, and unwavering dedication throughout the entire process.
Alana Darden Powell
Lisa Turner
We have worked with Bob Finkel and his team at Freshblood Group on multiple projects over the years ranging from product naming/branding to ad campaigns to creating meeting themes. I have been in the diagnostics industry for over 30 years and they are at the top of the list as far as creative agencies I have worked with. They are collaborative, creative, innovative and responsive. And they listen! I have enjoyed our partnership and look forward to working with them for many years to come.
Aashish R.
I am delighted to provide a strong recommendation for FreshBlood Group and the invaluable support they provided in enhancing our branding strategy. Their expertise, professionalism, and innovative approach truly set them apart in the field of brand development. From the initial stages of our collaboration, FreshBlood Group demonstrated a deep understanding of our company's vision, values, and target audience. They took the time to thoroughly analyze our existing branding elements, market positioning, and competitive landscape, enabling them to develop a comprehensive strategy tailored to our unique needs. FreshBlood Group's team of branding experts worked closely with our internal stakeholders to ensure a seamless integration of their recommendations. They conducted engaging workshops and collaborative sessions that fostered open dialogue, enabling us to align our objectives and brand messaging effectively. Moreover, FreshBlood Group's support extended beyond the strategic framework. They provided hands-on assistance in implementing the redefined brand elements, offering practical solutions and ensuring a smooth transition. Their team's commitment to excellence was evident in their responsiveness, timely deliverables, and unwavering dedication throughout the entire process.
Alana Darden Powell
Lisa Turner
We have worked with Bob Finkel and his team at Freshblood Group on multiple projects over the years ranging from product naming/branding to ad campaigns to creating meeting themes. I have been in the diagnostics industry for over 30 years and they are at the top of the list as far as creative agencies I have worked with. They are collaborative, creative, innovative and responsive. And they listen! I have enjoyed our partnership and look forward to working with them for many years to come.
Aashish R.
I am delighted to provide a strong recommendation for FreshBlood Group and the invaluable support they provided in enhancing our branding strategy. Their expertise, professionalism, and innovative approach truly set them apart in the field of brand development. From the initial stages of our collaboration, FreshBlood Group demonstrated a deep understanding of our company's vision, values, and target audience. They took the time to thoroughly analyze our existing branding elements, market positioning, and competitive landscape, enabling them to develop a comprehensive strategy tailored to our unique needs. FreshBlood Group's team of branding experts worked closely with our internal stakeholders to ensure a seamless integration of their recommendations. They conducted engaging workshops and collaborative sessions that fostered open dialogue, enabling us to align our objectives and brand messaging effectively. Moreover, FreshBlood Group's support extended beyond the strategic framework. They provided hands-on assistance in implementing the redefined brand elements, offering practical solutions and ensuring a smooth transition. Their team's commitment to excellence was evident in their responsiveness, timely deliverables, and unwavering dedication throughout the entire process.
Experience
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FreshBlood Group
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United States
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Advertising Services
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1 - 100 Employee
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Founder/CEO and Brand Strategist
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Apr 2014 - Present
FreshBlood Group delivers the essential marketing "fuel and focus" that entrepreneurial and established life science companies need to propel their pioneering brands to commercial success and beyond. We infuse senior level expertise across the spectrum of client demands - from innovative business strategy through brand development and full creative execution. We apply our own N of 1 approach to creating compelling and memorable solutions to complex marketing challenges. With… Show more FreshBlood Group delivers the essential marketing "fuel and focus" that entrepreneurial and established life science companies need to propel their pioneering brands to commercial success and beyond. We infuse senior level expertise across the spectrum of client demands - from innovative business strategy through brand development and full creative execution. We apply our own N of 1 approach to creating compelling and memorable solutions to complex marketing challenges. With demonstrable results that really count – not just on a spreadsheet. No shortcuts or recycled ideas. Just novel thinking from inspired individuals. Show less FreshBlood Group delivers the essential marketing "fuel and focus" that entrepreneurial and established life science companies need to propel their pioneering brands to commercial success and beyond. We infuse senior level expertise across the spectrum of client demands - from innovative business strategy through brand development and full creative execution. We apply our own N of 1 approach to creating compelling and memorable solutions to complex marketing challenges. With… Show more FreshBlood Group delivers the essential marketing "fuel and focus" that entrepreneurial and established life science companies need to propel their pioneering brands to commercial success and beyond. We infuse senior level expertise across the spectrum of client demands - from innovative business strategy through brand development and full creative execution. We apply our own N of 1 approach to creating compelling and memorable solutions to complex marketing challenges. With demonstrable results that really count – not just on a spreadsheet. No shortcuts or recycled ideas. Just novel thinking from inspired individuals. Show less
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Taproot Foundation
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United States
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Non-profit Organizations
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100 - 200 Employee
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Volunteer, Brand Strategist
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2014 - 2015
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Executive Creative Director (Consultant)
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May 2014 - Aug 2014
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Kane and Finkel Healthcare Communications
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United Kingdom
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Book and Periodical Publishing
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Principal, Chief Creative Officer
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Jan 1997 - Feb 2014
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Academy of Art University
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United States
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Higher Education
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700 & Above Employee
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Copywriting Instructor, Academy of Art University
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2007 - 2008
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FCB Health
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United States
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Advertising Services
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300 - 400 Employee
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Senior Vice President, Creative Director
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Nov 1986 - Dec 1996
S.F. Headquarters. Ran the creative department for one of the top 10 largest healthcare advertising agencies. S.F. Headquarters. Ran the creative department for one of the top 10 largest healthcare advertising agencies.
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V.P. Marketing Manager
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1989 - 1990
Ran the outbound marketing department for the World's largest publisher of Patient Education literature for broad range of medical conditions. Ran the outbound marketing department for the World's largest publisher of Patient Education literature for broad range of medical conditions.
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Education
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Penn State University
BA, Advertising and Journalism -
2007 - 2008
Academy of Art University
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Haverford Senior High School
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Allgates Alternative High School
Community
