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Experience

    • Social Media & Brand Strategist
      • Oct 2012 - Present

      Social Media Management, Brand consulting, marketing and business development. My responsibilities include: Consult with company owners and marketing teams to coordinate initiatives, guiding principles and marketing strategies. Effectively implement social media strategies for growth and brand development. Preserved brand integrity by monitoring the consistency and quality of marketing content. Travel nationally and internationally to meet with customers and deliver clear… Show more Social Media Management, Brand consulting, marketing and business development. My responsibilities include: Consult with company owners and marketing teams to coordinate initiatives, guiding principles and marketing strategies. Effectively implement social media strategies for growth and brand development. Preserved brand integrity by monitoring the consistency and quality of marketing content. Travel nationally and internationally to meet with customers and deliver clear company messages. Develop and implement campaigns for email, online advertising, search engines and direct mail. Show less Social Media Management, Brand consulting, marketing and business development. My responsibilities include: Consult with company owners and marketing teams to coordinate initiatives, guiding principles and marketing strategies. Effectively implement social media strategies for growth and brand development. Preserved brand integrity by monitoring the consistency and quality of marketing content. Travel nationally and internationally to meet with customers and deliver clear… Show more Social Media Management, Brand consulting, marketing and business development. My responsibilities include: Consult with company owners and marketing teams to coordinate initiatives, guiding principles and marketing strategies. Effectively implement social media strategies for growth and brand development. Preserved brand integrity by monitoring the consistency and quality of marketing content. Travel nationally and internationally to meet with customers and deliver clear company messages. Develop and implement campaigns for email, online advertising, search engines and direct mail. Show less

    • Head JV Basketball Coach
      • Nov 2014 - Present

      Head Coach for Junior Varsity, Assistant to Varsity head coach Head Coach for Junior Varsity, Assistant to Varsity head coach

    • Founder
      • Dec 2008 - Present

      Lifestyle, Street wear apparel brand. My responsibilities include: Directing and coordinating marketing activities and policies to promote products and services. Reviewing the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Initiating market research studies and analyze findings. Apply sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and… Show more Lifestyle, Street wear apparel brand. My responsibilities include: Directing and coordinating marketing activities and policies to promote products and services. Reviewing the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Initiating market research studies and analyze findings. Apply sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Analyze business developments and monitored market trends. Work with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Analyzed third-party data and investigated new growth opportunities. Collaborate with designers, advertisers and production managers to market products and services. Create multiple alliances in the public relation community to economically maximize our marketing efforts. Successfully grew and maintained a social media base of 30k plus. Coordinated and planned over 200 events in 4 years. Generated over .5 million in sales revenue and sponsorship money in less than 5 years. Show less Lifestyle, Street wear apparel brand. My responsibilities include: Directing and coordinating marketing activities and policies to promote products and services. Reviewing the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Initiating market research studies and analyze findings. Apply sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and… Show more Lifestyle, Street wear apparel brand. My responsibilities include: Directing and coordinating marketing activities and policies to promote products and services. Reviewing the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Initiating market research studies and analyze findings. Apply sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Analyze business developments and monitored market trends. Work with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Analyzed third-party data and investigated new growth opportunities. Collaborate with designers, advertisers and production managers to market products and services. Create multiple alliances in the public relation community to economically maximize our marketing efforts. Successfully grew and maintained a social media base of 30k plus. Coordinated and planned over 200 events in 4 years. Generated over .5 million in sales revenue and sponsorship money in less than 5 years. Show less

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Activation Specialist
      • Jun 2019 - Present

      I bring awareness to Brands through unique customer experiences, social media concepts and on premise activations. I bring awareness to Brands through unique customer experiences, social media concepts and on premise activations.

    • Owner
      • Jan 2004 - Mar 2020

      Define and track campaign effectiveness and adjust strategies accordingly. Orchestrate effective marketing service techniques to maintain a steady customer base. Maintain effective customer service strategies. Implement professional barber practices to maintain a peaceful work environment. Evolved the UNDER brand from a local neighborhood barbershop into an international brand with little to no budget. Define and track campaign effectiveness and adjust strategies accordingly. Orchestrate effective marketing service techniques to maintain a steady customer base. Maintain effective customer service strategies. Implement professional barber practices to maintain a peaceful work environment. Evolved the UNDER brand from a local neighborhood barbershop into an international brand with little to no budget.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Head of Business Development & Marketing
      • Jan 2016 - Jun 2019

      Create visibility and awareness of DSDT and the many opportunities available for current and future students. Create visibility and awareness of DSDT and the many opportunities available for current and future students.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Assistant Basketball Coach
      • Aug 2002 - Apr 2010

      After playing 2 full years at HFCC on a basketball scholarship, I went on to assist Abe Mashour as an assistant coach handing responsibilities that included physical and mental development, offensive and defensive strategies, and individual player development. Emphasis was put on guard development and individual defense. After finishing my roll as assistant coach for Henry Ford, I continued to work as a consultant, developing players individually and then sending them to HFCC for… Show more After playing 2 full years at HFCC on a basketball scholarship, I went on to assist Abe Mashour as an assistant coach handing responsibilities that included physical and mental development, offensive and defensive strategies, and individual player development. Emphasis was put on guard development and individual defense. After finishing my roll as assistant coach for Henry Ford, I continued to work as a consultant, developing players individually and then sending them to HFCC for further evaluation. I still maintain a great relationship with Abe Mashour to this day. He's currently the head coach at School Craft Community College. Show less After playing 2 full years at HFCC on a basketball scholarship, I went on to assist Abe Mashour as an assistant coach handing responsibilities that included physical and mental development, offensive and defensive strategies, and individual player development. Emphasis was put on guard development and individual defense. After finishing my roll as assistant coach for Henry Ford, I continued to work as a consultant, developing players individually and then sending them to HFCC for… Show more After playing 2 full years at HFCC on a basketball scholarship, I went on to assist Abe Mashour as an assistant coach handing responsibilities that included physical and mental development, offensive and defensive strategies, and individual player development. Emphasis was put on guard development and individual defense. After finishing my roll as assistant coach for Henry Ford, I continued to work as a consultant, developing players individually and then sending them to HFCC for further evaluation. I still maintain a great relationship with Abe Mashour to this day. He's currently the head coach at School Craft Community College. Show less

Education

  • Henry Ford Community College
    Associates (Near Completion), Science
    1999 - 2002
  • Romulus High School
    Diploma, General Studies
    1994 - 1998

Community

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