Experience

Riba Foods Inc

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales And Marketing Specialist (Contract)

  • Oct 2018 - 5 years 3 months

  Greater New York City Area • Consult on, and monitor, marketing and sales promotional programs: retail, distributor and account specific • Initiate and develop company presence on Social Media • Collaborate with sales and operations to maintain promotional planners and marketing needs • Develop sell sheets and presentations when required • Support and maintain product information within Retailer and Distributor Portals • Maintain competitive information, syndicated data; consumer requests; review… Show more • Consult on, and monitor, marketing and sales promotional programs: retail, distributor and account specific • Initiate and develop company presence on Social Media • Collaborate with sales and operations to maintain promotional planners and marketing needs • Develop sell sheets and presentations when required • Support and maintain product information within Retailer and Distributor Portals • Maintain competitive information, syndicated data; consumer requests; review invoices/claims Show less



EmblemHealth

• United States
• Insurance
• 700 & Above Employee

• Enterprise Marketing Manager

  • Oct 2014 - Nov 2017

  NYC Develop, manage and execute corporate brand marketing and advertising strategies and programs, in support of awareness, acquisition and retention. • Primary liaison with multiple agencies & vendors; guided agency oversight and management • Developed Creative & Media briefs; direction, execution of positioning, media and creative • Developed Agency Scope of Work • Manage, coordinate, execute multi-channel B2C marketing campaigns, strategies and tactics • Spearheaded new Creative… Show more Develop, manage and execute corporate brand marketing and advertising strategies and programs, in support of awareness, acquisition and retention. • Primary liaison with multiple agencies & vendors; guided agency oversight and management • Developed Creative & Media briefs; direction, execution of positioning, media and creative • Developed Agency Scope of Work • Manage, coordinate, execute multi-channel B2C marketing campaigns, strategies and tactics • Spearheaded new Creative and Media planning and strategy in partnership with agency (across hyper-local and horizontal targeted media vehicles) • Drove on-time and on-budget execution and delivery of multiple programs and projects • Managed Departmental Budget; Production Budgets; Contract and Legal Liaison & Support; Brand Stewardship • Partnered, Collaborated and Built relationships with cross-functional marketing teams and stakeholders ; mentored and supervised direct reports • Measured results: improved YOY brand awareness, favorability and purchase consideration Show less



NVC Logistics Group, Inc.

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Director - Consumer, Business

  • Aug 2006 - Sep 2013

  Greater New York City Area Developed and executed marketing communications (print, mail, email, PR, trade shows, sales promotion, collateral, web); Managed creative, operations, external agencies/vendors; Budget control; Tracking, measurement • Ongoing development of market strategy to build brand (DM, Print, New Web Site) • Conceptualized, created and launched new branding, logo, positioning • Executed & Managed Media Campaigns and Projects to generate awareness and leads • Daily interaction w/marketing… Show more Developed and executed marketing communications (print, mail, email, PR, trade shows, sales promotion, collateral, web); Managed creative, operations, external agencies/vendors; Budget control; Tracking, measurement • Ongoing development of market strategy to build brand (DM, Print, New Web Site) • Conceptualized, created and launched new branding, logo, positioning • Executed & Managed Media Campaigns and Projects to generate awareness and leads • Daily interaction w/marketing partners, vendors and customers • Generated and managed customer relationship for eight new warehouse clients • Provided Sales Team Support Show less



RCF Direct

• Marketing Consultant

  • 2004 - 2006

  Planned, managed and executed print, mail, signage and logo projects for both Product and Service clients including a paper company (B2B), securities consultancy, a restaurant (B2C), etc. Also, performed local pro bono work.



G2 Direct & Digital (Grey Direct)

• VP, Group Management Supervisor

  • 1994 - 2003

  • Led, managed and executed direct marketing and advertising campaigns that grew agency revenues and client brands by generating results above plan for both B2B and B2C direct marketing clients; • Maximized multi-media touchpoints (direct mail, drtv, print, radio) and creative executions and optimizations specifically resulting in: improved brand share, increased acquisition leads and new accounts, loyalty and retention database programs • Clients included: Quick & Reilly & Standard &… Show more • Led, managed and executed direct marketing and advertising campaigns that grew agency revenues and client brands by generating results above plan for both B2B and B2C direct marketing clients; • Maximized multi-media touchpoints (direct mail, drtv, print, radio) and creative executions and optimizations specifically resulting in: improved brand share, increased acquisition leads and new accounts, loyalty and retention database programs • Clients included: Quick & Reilly & Standard & Poor’s (financial), Brown & Williamson (retail), AstraZeneca (pharma), and U.S. Mint, New York State Lottery, AUDI, Century 21 Show less