Experience

Winkler Waterproofing Systems

• Italy
• Construction
• 1 - 100 Employee

• Development Communications Coordinator

  • Feb 2022 - Present



BlueOrangeHub

• Amsterdam, Paesi Bassi

• Co Founder

  • Oct 2016 - Present

  A blacksmith has the power to mould liquid iron into shapes. We mould floating ideas into strategy and strategy into engagement. An over 15 years experienced team is ready to take care of your brand identity from scratches to the top and across all channels. A blacksmith has the power to mould liquid iron into shapes. We mould floating ideas into strategy and strategy into engagement. An over 15 years experienced team is ready to take care of your brand identity from scratches to the top and across all channels.



Self Employed

• Amsterdam, Paesi Bassi

• Communication Consultant at Winkler Chimica Srl

  • Sep 2014 - Jan 2023

  Originated and implemented communication strategies, increasing brand visibility on- and offline during known peak seasons. Improved customer experience through website re-design and managing social media platforms to establish effective response times and convert leads to sales. • Developed Winkler stand from initiation to delivery of new line of waterproof membranes for bad weather conditions. • Collaborated with executive staff to develop digital and print media enhancing and promoting the brand. • Expanded consumer awareness of products, heightening digital presence, and advancing personal and social attachments to pertinent audiences. • Developed innovative graphic and content concepts for new product launches for annual sales convention meeting in Milan. • Outlined visual and written media for multi-audience website, including website re-design. • Generated events globally, from concept to production. • Led international multi-specialism trade shows, Batimat for Paris World Leading Construction exhibition 2015/2017 and Made Expo Milan 2015/2017/2019 the biennial fair that is the benchmark for the world of architecture, construction and building. Show less



cultcheers

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Communications Specialist

  • Jan 2017 - Jan 2019

  Designed content and production of all marketing materials and promotional merchandising. Oversaw all communication channels for web, social media, press, and digital media. Produced entire communications program including website, budget, measuring matrix, marketing materials, email blast, corporate events, and direct mail. Supervised Cultcheers through Blue Orange Hub. • Supervised Hague Open 2018, Expat Fair Amsterdam 2018, website launch for Amsterdam 2018, and Splash events. • Consolidated partnerships and co-branding projects for Professional Womens Network, OBA, Zoku Amsterdam, and Expatica, • Generated increased audience participation for all communication channels. Show less



Rotella Comunicazione

• Milano

• Senior Account Manager

  • Sep 2012 - Jun 2014

  Leveraged brand programs for different target selections and clients in Europe. Managed marketing function championing the brand and expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and effected customer relationship management strategy. Planned a multi-channel communication campaign for Italian market. Designed campaigns across blogs, social media, and newsletters. • Ensured overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. • Built a series of integrated marketing programs, utilizing targeted list development. Show less



Cantiere di Comunicazione

• Milano, Italia

• Senior Account Manager

  • Sep 2007 - Jan 2011

  Outlined press kits, press releases, and related marketing materials. Generated new concepts, leading customer loyalty programs, brand recognition, and customer relationships. • Oversaw “Premiolino”, the pre-eminent Italian journalism awards for Heineken, Birra Moretti; recognized for print media and television career achievements for the freedom of the press and the promotion of food culture. • Designed the140th "Amaro Averna" anniversary event emphasizing history of the brand, "the full taste of life", commemorated, through various phases. • Launched preview of new TV commercial. Show less