Experience

United Methodist Communities

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Vice President of Marketing and Communications

  • Jul 2020 - Present

• Corporate Director of Marketing

  • Sep 2006 - Present

  United Methodist Communities is a statewide provider of senior living and home care in New Jersey, specializing in independent living, assisted living, memory care and skilled nursing.Oversee the marketing function for our communities, home services and foundationCreate community branding campaign with new marketing/advertising firmDevelop and execute marketing campaigns across multiple channelsManage internet presenceWork collaboratively with public relations to ensure consistent messages in the marketplace Show less



Cooper Wheelock

• Director of Marketing

  • Feb 2006 - Sep 2006

  Promoted to this high-profile position to spearhead a comprehensive marketing communication program and strategy for a manufacturer of voice communication systems and fire notification signals. Worked collaboratively with company President and other senior-level executives to formulate strategic plans subsequent to Cooper's acquisition of Wheelock. Orchestrated a comprehensive re-branding campaign; restructured marketing programs, materials, and website to comply with new focus and image; facilitated a smooth transition to the Cooper Wheelock brand, as evidenced by no loss of business and immediate recognition by the marketplace. Manager of Electronic Services, 2003-2006 Managed all aspects of the company's internet presence, which included a main website, an e-learning website, and an e-commerce site; oversaw content development, maintenance, and formatting for all three sites. Developed and executed marketing campaigns to promote company's websites through print media; interfaced with Product Management and Marketing Communications to plan strategies for specific products and initiatives. Played a key role in achieving double-digit web growth for three consecutive years through the development of targeted marketing programs; restructured web content based upon customer and field feedback. Achieved sustained growth of e-learning site since its inception by supporting training and sales efforts through high-impact web marketing programs; supplemented advertising with correlating web marketing programs. Executed changes to websites in response to marketplace demands; performed market analysis to identify and capitalize on web marketing opportunities; improved accessibility of information through consistent updates. Results: Increased website visitors by 24.75%, hit count by 19%, and downloaded files by 23% Show less



Cooper Wheelock

• Market Analyst

  • Jan 1999 - Jan 2003

  Analyzed sales data to identify trends and opportunities; provided recommendations to senior management to aid in the development of corporate strategies and initiatives; created monthly statistical reports.Created a highly efficient Access database, which facilitated company's ability to access and analyze sales data.Served as Project Leader for the development of e-commerce and e-learning websites; assessed requirements and developed project plans; provided leadership to a cross-functional team involved in the creation of web content and reporting capability; successfully managed two large-scale projects within a two-year period. Show less

• Prior Positions

  • Jan 1998 - Jan 1999

• Manager of Sales Administration

  • Jan 1997 - Jan 1998

• Market Analyst

  • Jan 1996 - Jan 1997

• Sales Administrator

  • Jan 1993 - Jan 1996

• Customer Service Representative

  • Jan 1985 - Jan 1993