Experience

Otovo

• Norway
• Renewables & Environment
• 200 - 300 Employee

• Head of Content

  • Oct 2023 - Present

  Madrid, Community of Madrid, Spain

• Marketing Manager

  • Nov 2022 - Present

  - Led the development and implementation of SEO strategies by adopting SemRush, Ahrefs, ScreamingFrog, Google Search Console, Pagespeed Insights and Google Tag Manager. - Led and coordinated the work of five SEO Specialists and Copywriters to create optimized content and negotiate backlinks. - Responsible for mentoring and onboarding the Marketing Manager for the AT and CH market - Held the website monitoring and user analysis through Universal Analytics, Google Analytics 4 and Looker… Show more - Led the development and implementation of SEO strategies by adopting SemRush, Ahrefs, ScreamingFrog, Google Search Console, Pagespeed Insights and Google Tag Manager. - Led and coordinated the work of five SEO Specialists and Copywriters to create optimized content and negotiate backlinks. - Responsible for mentoring and onboarding the Marketing Manager for the AT and CH market - Held the website monitoring and user analysis through Universal Analytics, Google Analytics 4 and Looker and reporting through Google Data Studio. - Owned the full implementation of the website content through Sanity.io and Ghost and the UX and UI improvement through Microsoft Clarity and HotJar. - Built and drove organic social media strategies (Facebook, Instagram, Youtube, Pinterest and LinkedIn) and created and nurtured online communities for the Italian, Swiss and Austrian Market. - Led and coordinated the development of Paid Social Ads (Meta), PPC (Google Ads), and Native (Outbrain) campaigns. - Drove and coordinated the implementation of email marketing, automation marketing, affiliate marketing (AWIN) and traditional marketing campaigns (flyers and roll-ups) - Responsible for the marketing hiring and budget and the company CRM (Hubspot). - Worked directly with external stakeholders (media agencies, international employees and customers)

• Marketing Manager

  • May 2021 - Nov 2022

  Milan - Led the development and implementation of SEO strategies by adopting SemRush, Ahrefs, ScreamingFrog, Google Search Console, Pagespeed Insights and Google Tag Manager. - Led and coordinated the work of five SEO Specialists and Copywriters to create optimised content and negotiate backlinks. - Held the website monitoring and user analysis through Universal Analytics, Google Analytics 4 and Looker and reporting through Google Data Studio. - Owned the full implementation of the website… Show more - Led the development and implementation of SEO strategies by adopting SemRush, Ahrefs, ScreamingFrog, Google Search Console, Pagespeed Insights and Google Tag Manager. - Led and coordinated the work of five SEO Specialists and Copywriters to create optimised content and negotiate backlinks. - Held the website monitoring and user analysis through Universal Analytics, Google Analytics 4 and Looker and reporting through Google Data Studio. - Owned the full implementation of the website content through Sanity.io and Ghost and improvement of the UX and UI through Microsoft Clarity and HotJar. - Built and drove organic social media strategies (Facebook, Instagram, Youtube, Pinterest and LinkedIn) along with creating and nurturing online communities. - Led and coordinated the development of Paid Social Ads (Meta), PPC (Google Ads), and Native (Outbrain) campaigns. - Drove and coordinated the implementation of email marketing, automation marketing, affiliate marketing (AWIN) and traditional marketing campaigns (flyers and roll-ups) - Responsible for the marketing hiring and budget as well as the company CRM (Hubspot). - Worked directly with external stakeholders (media agencies, international employees and customers)



Academy of Marketing Science

• United States
• Professional Organizations
• 1 - 100 Employee

• Reviewer

  • Oct 2022 - Present

  Canterbury, England, United Kingdom Reviewed papers for the 24th Academy of Marketing Science World Marketing Congress conference to be held at the University of Kent in Canterbury, U.K. July 11-14, 2023.



IQUII

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Strategist

  • May 2020 - May 2021

  Milan, Lombardy, Italy -Develop digital strategies -Develop Communication Strategy and manage social media accounts (Facebook, Instagram, Twitter, LinkedIn) -Develop SEO Strategies -Launch SEO Audit with ScreamingFrog and highlight SEO problems with Google Search Console -Apply on page, off page and on site SEO techniques to improve pages SERP ranking -Develop ASO Strategies -Copywriting -Create Google Data Studio Report -Implement tags with Google tag manager to improve Facebook and Google… Show more -Develop digital strategies -Develop Communication Strategy and manage social media accounts (Facebook, Instagram, Twitter, LinkedIn) -Develop SEO Strategies -Launch SEO Audit with ScreamingFrog and highlight SEO problems with Google Search Console -Apply on page, off page and on site SEO techniques to improve pages SERP ranking -Develop ASO Strategies -Copywriting -Create Google Data Studio Report -Implement tags with Google tag manager to improve Facebook and Google Ads campaigns -Manage Facebook Ads Campaigns -Manage Google Ads Campaigns -Use analytics tools such as Universal Analytics, Google Analytics 4 and Firebase - Track events within websites through the use of Google Tag Manager - Implement A/B Testing and Multivariate Testing with Google Optimize -Got Google Ads Certifications (Search, Display, Shopping,Video, App & Metrics) Show less



SoyData

• Marketing Specialist

  • Nov 2019 - Mar 2020

  Madrid Area, Spain -Create Email Campaigns using Mailchimp -Manage Podcasts in Ivoox and YouTube -Write Blog Posts in WordPress -Manage Social Media Platforms (Facebook, Twitter, LinkedIn) -Manage HubSpot -Develop Business Project's Road Maps - Market Analysis - Develop and manage Content Strategy & Calendar -Develop and manage Social Media Strategy & Calendar - Translate documents from Italian to English, English to Italian, Italian to Spanish, Spanish to Italian, English to Spanish… Show more -Create Email Campaigns using Mailchimp -Manage Podcasts in Ivoox and YouTube -Write Blog Posts in WordPress -Manage Social Media Platforms (Facebook, Twitter, LinkedIn) -Manage HubSpot -Develop Business Project's Road Maps - Market Analysis - Develop and manage Content Strategy & Calendar -Develop and manage Social Media Strategy & Calendar - Translate documents from Italian to English, English to Italian, Italian to Spanish, Spanish to Italian, English to Spanish and Spanish to English. - Create engaging and SEO optimised content materials (blogs, whitepapers, infographics, videos, images, carousels, animations) Show less



Dative_

• Spain
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2019 - Mar 2020

  Madrid, Community of Madrid, Spain -Manage HubSpot -Develop Business Project's Road Maps - Market Analysis - Develop and manage Content Strategy & Calendar -Develop and manage Social Media Strategy & Calendar - Translate documents from Italian to English, English to Italian, Italian to Spanish, Spanish to Italian, English to Spanish and Spanish to English. - Create engaging and SEO optimised content materials (blogs, whitepapers, infographics, videos, images, carousels, animations)



Kortext

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• SEO Copywriter and Social Media Planner

  • Apr 2017 - Jul 2019

  Bournemouth, United Kingdom •Directing a successful SEO and link-building campaign to increase the website’s credibility and drive traffic •Writing off-site SEO content such as press releases, guest blog posts, and informational articles •Responsible for uploading content to CMS (Wordpress and NopCommerce) •Run Keywords Research using Google Keywords Planner and Ahrefs, and Keyword Tracking using GetStat •Creating monthly reports on SEO challenges and improvements •Managing… Show more •Directing a successful SEO and link-building campaign to increase the website’s credibility and drive traffic •Writing off-site SEO content such as press releases, guest blog posts, and informational articles •Responsible for uploading content to CMS (Wordpress and NopCommerce) •Run Keywords Research using Google Keywords Planner and Ahrefs, and Keyword Tracking using GetStat •Creating monthly reports on SEO challenges and improvements •Managing the company’s social media platforms •Promoting content on social media platforms including Instagram, LinkedIn, Twitter, Facebook •Create monthly reports on social media improvements and challenges •Responsible for PPC campaigns using Google Adwords and Paid Social campaigns on Instagram, Facebook and Twitter •Implementing user acceptance testing with a focus on documenting defects and executing test cases •Identifying process inefficiencies through gap analysis •Managing testing cycles, including test plan creation, development of scripts and co-ordinating user acceptance testing •Mapping process activities to desired outcomes to rectify operational inefficiencies. •Recommending operational improvements based on tracking and analysis •Performing competitor benchmarking analysis and identified savings opportunities and potential product enhancements •Conducting interviews with key business users to collect information on business processes and user requirements •Responsible for CRM management (Hubspot) Show less



Marcus Media Limited

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Website & Social Media Administrator

  • Apr 2017 - Sep 2018

  Bournemouth, United Kingdom - Develop a social media strategy and set goals to increase brand awareness and increase engagement - Manage social media channels (Facebook, Twitter, Pinterest, Google +, LinkedIn and Instagram) - Plan content and delivery - Use scheduling tools (Hootsuite and Buffer) to manage multiple social media channels -Develop and manage competitions and campaigns that promote the organisation and brand -Write engaging blog posts and articles - Create engaging multimedia content -… Show more - Develop a social media strategy and set goals to increase brand awareness and increase engagement - Manage social media channels (Facebook, Twitter, Pinterest, Google +, LinkedIn and Instagram) - Plan content and delivery - Use scheduling tools (Hootsuite and Buffer) to manage multiple social media channels -Develop and manage competitions and campaigns that promote the organisation and brand -Write engaging blog posts and articles - Create engaging multimedia content - Manage and facilitate social media communication by responding to social media posts through HubSpot - Monitor and report on performance on social media platforms using HubSpot - Run competitors and SEO Analysis - Improve SEO Ranking Show less



Black Label Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Conference & Banqueting assistant

  • Jul 2016 - Jun 2018

  Bournemouth, Regno Unito



tribe

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand ambassador

  • Nov 2016 - Sep 2017

  Bournemouth, Regno Unito ● Promoting products and brands to both existing and potential customers. ● Increase sales through targeted promotional marketing campaigns and strategies.



Aurora

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Delivery Executive

  • Aug 2016 - Apr 2017

  Bournemouth, Regno Unito ● Creating Social Media campaigns, scheduling posts on different social media platforms (using Buffer and Hootsuite) and reporting social media campaign results using Analytics tools. ● Market, Competitors' and SEO analysis using programs such as Hotjar and AWR Cloud ● Creating Monthly Reports on Illustrator and Clients’ Proposals on InDesign ● Improving websites' SEO by using programs such as Google Keyword Planners, AWR, and SEMRush ● Copywriting- Writing Blog posts for the… Show more ● Creating Social Media campaigns, scheduling posts on different social media platforms (using Buffer and Hootsuite) and reporting social media campaign results using Analytics tools. ● Market, Competitors' and SEO analysis using programs such as Hotjar and AWR Cloud ● Creating Monthly Reports on Illustrator and Clients’ Proposals on InDesign ● Improving websites' SEO by using programs such as Google Keyword Planners, AWR, and SEMRush ● Copywriting- Writing Blog posts for the company to increase traffic and improve SEO ● Project Management- Briefing designers/developers, assign tasks through Mavenlink and Salesforce ● Creating Email Marketing Campaigns by using MailChimp ● Attending Google Analytics and Google Adwords training and obtaining both the certifications ● Running Ads campaigns on Facebook, Instagram, and Google Adwords ● Websites' Maintenance and Testing ● Creating PowerPoint Presentations and Guides; Show less



TeamJobs

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Hostess and waitress

  • Feb 2016 - Oct 2016

  Bournemouth, Regno Unito Assistenza clienti, receptionist, registrazione ospiti



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Conference & Banqueting assistant

  • Jul 2016 - Sep 2016

  Bournemouth, Regno Unito



Odysseus Advertising

• Marketing Assistant

  • Jul 2016 - Jul 2016

  Bournemouth, Regno Unito



Hostess & Promoter®

• Italy
• Events Services
• 100 - 200 Employee

• Hostess

  • Sep 2015 - Jan 2016

  Milano, Italia assistenza clienti, promozione brand, receptionist, registrazione ospiti, servizio catering



Kuvera S.p.A. (Carpisa)

• Italy
• Retail
• 300 - 400 Employee

• Sales Assistant

  • Aug 2012 - Aug 2013

  Varese, Italia



new bar

• Barista

  • Aug 2012 - Oct 2012

  Varese, Italia preparare colazioni e aperitivi, cassiera