Experience

MAC Global

• United Arab Emirates
• Entertainment Providers
• 1 - 100 Employee

• Head of Talent

  • Oct 2022 - Present

  Head of Talent for MAC Global, a Sony Masterworks company. Responsible for talent booking of International & Arabic acts for venues in Dubai including Coca-Cola Arena, Dubai Opera and Bla Bla. As well as regional touring around the Middle East including Dubai, Abu Dhabi, Bahrain, Oman, Kuwait, Qatar, Israel, Egypt & Jordan. Head of Talent for MAC Global, a Sony Masterworks company. Responsible for talent booking of International & Arabic acts for venues in Dubai including Coca-Cola Arena, Dubai Opera and Bla Bla. As well as regional touring around the Middle East including Dubai, Abu Dhabi, Bahrain, Oman, Kuwait, Qatar, Israel, Egypt & Jordan.



LittlePinkBook

• Music
• 1 - 100 Employee

• Founder of Little Pink Book

  • Mar 2019 - Present

  Women In Music platform in the UK & UAE running panels, workshops and interviews to shine a light on females in the industry and offer advice and connections to young women wanting to follow in their footsteps. IMS Ibiza Project Manager 2022 Artist Management: Jenn Getz & Alfie Women In Music platform in the UK & UAE running panels, workshops and interviews to shine a light on females in the industry and offer advice and connections to young women wanting to follow in their footsteps. IMS Ibiza Project Manager 2022 Artist Management: Jenn Getz & Alfie



Beatport

• United States
• Musicians
• 100 - 200 Employee

• UAE Regional Manager

  • Sep 2019 - Present

  Grow Beatport's presence in the UAE through partnerships, events & talent development Grow Beatport's presence in the UAE through partnerships, events & talent development



Meta

• United States
• Software Development
• 700 & Above Employee

• Music Label Partnerships EMEA (maternity cover)

  • Apr 2021 - May 2022

  Work closely with both our major and independent label partners on educating them on Meta music products as well as collaborating on exciting artist campaigns primarily across Facebook and Instagram. Work closely with both our major and independent label partners on educating them on Meta music products as well as collaborating on exciting artist campaigns primarily across Facebook and Instagram.



Napster

• United States
• Musicians
• 1 - 100 Employee

• Head of Artist Relations

  • May 2020 - Jan 2021



MTV UK, Northern & Eastern Europe

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Label Manager

  • Apr 2016 - May 2020

  - Manage the relationship between MTV and both major and independent labels, PR's, managers and pluggers as well as artists - Curate opportunities for artists across MTV platforms and engage talent of all levels from Mark Ronson to AJ Tracey - Create engaging and exciting content strands for talent and ensure all content is promoted across MTV and the artist’s platforms as effectively as possible - Work closely with the legal team on all rights clearances - Book talent for YO! MTV Raps studio show and events - Main contact for the digital team in relation to booking talent for engaging digital content across our platforms ranging from Snapchat, Instagram Stories & Twitter takeovers to content for MTV News, short form content for Snapchat Discover and editorial pieces for MTV.co.uk - Run internal digital format brainstorms and lead online reporting and analytics feedback sessions - Aid with the marketing and social media content strategy for MTV’s in house streaming service - MTV Trax including artist curated playlists, competitions and user acquisition campaigns - Curate the annual MTV Push: Ones To Watch list and work with all the talent on the list to guarantee maximum exposure in both the press and across the MTV network - Project lead, curator and booker for House of MTV - four days of industry panels, workshops, DJ’s and live music - Book the lineups for our MTV events including MTV Crashes (30,000 person event) and the MTV Brand New showcase - Project lead for Club MTV event and content strategy - On the ground artist liaisons at events including the MTV EMA's, MTV Crashes, Club MTV, Nickelodeon SlimeFest & MTV Brand New - Lead project manager on the backstage artist interview schedule at V Fest 2016 & 2017 and Wireless 2018 - Work closely with music programming on the playlisting of the music channels - Source new artists to include in the MTV online editorial feature 'Get To Know' Show less



LoveLive

• United Kingdom
• Musicians
• 1 - 100 Employee

• UK Head of Account Management

  • Jan 2015 - Apr 2016

  • Lead the Account Management in the UK reporting in to the Global CEO • Responsible for client services and account management for branded content and distribution agency, servicing music campaigns for blue chip brands including Spotify, Amazon, Verizon, AOL, VEVO and YouTube among more ($25M annual revenue) • Specialised in managing digital distribution and marketing accounts, ensuring seamless campaign execution, from brief to activation, including operation of budgets, production, delivery and client relations • Global digital specialist leading the digital and social strategy for all campaigns • Achieved spotlight recognition for campaign successes including: Yahoo! Live-sponsored Little Mix album launch, reaching over 1.75M live streams and trending globally on Twitter; HP sponsored Star Wars event, featuring Years & Years, and promotional partnership with YouTube influencers; and branded content series produced for social network distribution, showcasing a partnership between Charli XCX and Impulse • Point person for retainer clients, including Philips Sound, that required on-going social media strategy for campaigns and social channel management, ensuring brand presence across relevant platforms and continuous sourcing and creation of engaging music content • Managed content distribution and marketing process for marquis artist campaigns including Imagine Dragons and Blur, which consisted of creating full social media and 3rd party distribution strategies, tiered seeding and promotion of video content, engaging media publisher partnerships (eg Time, Inc, & Bauer) to reach target audiences and coordinating with artist and label’s marketing teams and promotion efforts • Served as internal content operations lead, aggregating and disseminating partner updates, industry announcements, digital updates and group highlights for London, New York and Los Angeles offices Show less



BAM Digital

• United Kingdom
• Advertising Services

• Co-Founder & Director

  • Apr 2014 - Apr 2016

  • Assembled group of five marketing and promotions executives providing services to entertainment and lifestyle brands including Pukka Up, The DJ Awards & Nicce London • Designed and executed social media strategies including ideation and execution of video content, keyword driven copywriting, blog and publication outreach and partnerships, and paid and organic social campaigns • Planned and launched experiential events, utilising social to target qualified fans and new audiences as well as engage and convert existing customers Show less



United Agency

• Account Manager (Electronic Music)

  • May 2013 - May 2014

  • Managed social media strategy and content marketing campaigns featuring music integrations between musicians, labels and lifestyle brands for Carl Cox, Intec Digital, MTA Records, Thomas Cook and Circus! • Served as agency lead for Thomas Cook, attending all internal meetings, collaborating across campaigns, liaising on brand integrations and supporting the internal marketing team • Assumed all content creation responsibilities across social media accounts including Facebook, Twitter and Instagram, helping clients prioritize active channels, target qualified users, employ paid media strategies and engage new tech opportunities with 3rd party apps • Keep on top of all industry knowledge, looking for fresh and engaging ways to use social platforms • Liaise directly with artists, managers, label reps and PR teams to ensure all parties are privy to content strategies and social promotions are populated on schedule and on brand. • Agency rep for all events and tentpoles, attending gigs and festivals, executing real-time content posting and live tweeting and, maintaining client presence both on site and across digital channels Show less



Vizeum UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Digital Account Exec

  • 2011 - Apr 2013

  • Led digital media campaigns for Dentsu Aegis agency, focusing on InBev, Becks, Coca Cola, Heinz and Calvin Klein • Appointed as lead senior account executive for major brand partnership campaigns for Heineken, Coca Cola & the Mark Ronson Olympics campaign, owning all strategic and execution of deliverables including digital ad buying, social content distribution and reporting • Assigned as media agency point person for all social agency partnerships, helping teams develop Facebook and Twitter strategies, content concepts and optimised distribution schedules • Maintained ownership of all campaign reporting, highlighting key wins, generating recommendations for upcoming projects and providing suggestions for emerging platform solutions Show less



Cream

• Event Promoter

  • Jul 2010 - Sep 2010

  Promoted Cream events in Ibiza Promoted Cream events in Ibiza



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Nokia Connector (Brand Ambassador)

  • Aug 2009 - Aug 2010

  I was a student brand ambassador for Nokia. This involved thinking of innovative, engaging and sometimes guerilla ways of reaching the student population of Leeds and connecting them with the Nokia brand. I was a student brand ambassador for Nokia. This involved thinking of innovative, engaging and sometimes guerilla ways of reaching the student population of Leeds and connecting them with the Nokia brand.



Taking Liberties

• Event Manager

  • Nov 2007 - Jul 2010

  Organised and Managed student nights at various clubs in Leeds Organised and Managed student nights at various clubs in Leeds



Marks and Spencer

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing/PR work experience

  • Jun 2009 - Jul 2009

  Undertook research projects on appropriate role models for the World Cup campaign. Liaised with GQ magazine over the new menswear range. Aided the events department on the launch of a new Lewis Hamilton boyswear range. Wrote press releases on up and coming ranges and kept on top of press coverage of M&S products Undertook research projects on appropriate role models for the World Cup campaign. Liaised with GQ magazine over the new menswear range. Aided the events department on the launch of a new Lewis Hamilton boyswear range. Wrote press releases on up and coming ranges and kept on top of press coverage of M&S products



LSR:FM.com

• University of Leeds

• Music researcher / Radio presenter

  • Sep 2007 - May 2009

  As a music researcher I would attend gigs then write articles on gigs as well as interviewing bands. As a presenter I had my own show which reported on and played new music as well as giving information on up coming events in Leeds. As a music researcher I would attend gigs then write articles on gigs as well as interviewing bands. As a presenter I had my own show which reported on and played new music as well as giving information on up coming events in Leeds.



Trax FM/

• Doncaster

• Work experience - news team

  • May 2007 - Jun 2007

  In the news team I conducted vox's and interviews. As well as writing news scripts and updating the website. In the news team I conducted vox's and interviews. As well as writing news scripts and updating the website.