Experience

Easy T Group

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• CMO / Head of Product

  • Apr 2022 - Present



Angel Recruitment

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• CMO

  • Jun 2013 - Present

  Development and implementation of marketing strategy to build brand awareness, engage with key target audience and increase market share. Integration of customer interface platforms and back-office systems to automate administrative processes, optimise data management and improve consumer experience. Business consulting on usage of digital marketing assets - e.g. online advertising, SEO, social media, email and affiliate marketing, to drive customer acquisition, retention and lifetime value. Show less



Pelican Rouge Group

• Netherlands
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Assistant / Pelican Rouge Brand Manager

  • May 2012 - Jun 2013

  Development of an integrated marketing and communications strategy for the introduction of Pelican Rouge brand to the UK market. Analyses of sales and marketing data to evaluate the effectiveness of the campaigns and develop marketing action plans. Support for client account management team: • Implemented loyalty schemes which resulted in +5% increase in sales (RBS and City Group); • Designed packaging for bespoke coffee brand, managed all POS, advertising and quarterly promotion campaigns, which resulted in +12% increase in sales (Pabulum Group). Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Internship

  • Jun 2010 - Sep 2010

  Support for managers across the departments in: • Preparation of client creative for ‘Phillip Morris Social’, ‘Euro-basket 2011’, ‘Samsung Wave’; • TV and digital advertising planning and buying for ‘Nestle’ product group; • Management of Phillip Morris portfolio promotional events. Support for managers across the departments in: • Preparation of client creative for ‘Phillip Morris Social’, ‘Euro-basket 2011’, ‘Samsung Wave’; • TV and digital advertising planning and buying for ‘Nestle’ product group; • Management of Phillip Morris portfolio promotional events.