Experience

HUMANOO

• Germany
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Content Marketing Manager

  • Aug 2021 - Present



Microsoft News

• United States
• Internet Publishing
• 1 - 100 Employee

• Editorial Team Lead / Project Manager

  • Jun 2017 - Oct 2020

  Editorial team leading, coordination, and project management with Agile methodologies for Microsoft News Italy, one of the top 10 most read news websites in Italy with 500 Million page views per month- Managed a team of 12 editors/content managers on behalf of Microsoft- Supervised everyday operations aimed at effectively increasing engagement (CTR) through fast-paced content strategy- Increased traffic on MSN Italy page through strategic planning- Coordinated creative teams to develop key messaging, cross-channel content & copy, and SEO-oriented articles- Drove projects aiming at improving and maintaining operational KPIs through service-level agreement (SLA)- Reached monthly targets through in-depth data analysis (Power Bi, Adobe Analytics)



Soundwall

• Musicians
• 1 - 100 Employee

• Contributor

  • Sep 2016 - Jun 2020



Urban Magazine

• United States
• Entertainment Providers
• 1 - 100 Employee

• Editor

  • Feb 2016 - May 2020

  http://www.urbanmagazine.it http://www.urbanmagazine.it



WU magazine

• Italy
• Writing and Editing
• 1 - 100 Employee

• Contributor

  • Mar 2015 - Jun 2019



dCollectif

• Digital Strategist / Project Manager

  • Jul 2014 - Jan 2016

  Content creation, coordination and project management for digital campaigns and social media platforms for different clients in the fashion industry:- Created and developed cross-channel content with viral potential, managing content-related projects with Agile methodologies- Managed online campaigns for various clients, effectively driving brand awareness and engagement- Managed content placement, potentially coordinating with third-party agencies- Increased traffic to social media accounts through strategic planning, analyzing data for targeted social media growth- Managed relations with influencers (influencers marketing)



Probeat Agency

• Italy
• Advertising Services
• 1 - 100 Employee

• Media Performance Analyst

  • May 2011 - Jun 2014

  - Identified target audiences & campaign goals- Determined engagement strategy across traditional and digital channels- Developed reports to track performance across owned and paid channels- Identified emerging trends, critical issues, key influencers, and opportunities for improvement- Evaluated results and developed insights and recommendation to aid clients in updating their communications & outreach strategies - Identified target audiences & campaign goals- Determined engagement strategy across traditional and digital channels- Developed reports to track performance across owned and paid channels- Identified emerging trends, critical issues, key influencers, and opportunities for improvement- Evaluated results and developed insights and recommendation to aid clients in updating their communications & outreach strategies