Experience

Clara

• Brazil
• Financial Services
• 300 - 400 Employee

• Global Marketing Director

  • Feb 2023 - Present

• Head of Marketing

  • Dec 2022 - Feb 2023



Casai

• Mexico
• Hospitality
• 1 - 100 Employee

• Marketing Director

  • Mar 2022 - Oct 2022



N26 Brasil

• Brazil
• Financial Services
• 1 - 100 Employee

• Head of Marketing

  • Jun 2021 - Mar 2022



Alice

• Brazil
• Wellness and Fitness Services
• 700 & Above Employee

• Head of Marketing

  • Feb 2020 - May 2021

  First marketer at Alice Launch a brand and a team of 10 people from scratch; Responsible for defining brand and go to market strategies, including brand foundation, insights, brand campaigns, content, performance marketing & PR; Work with agile test & learn methodologies to speed up brand learning curve. Ability to work under pressure and diagnoses brand and business issues to draw action plans From pre operational till series B: proven ability to founding a new area and deliver effective results. Series B of U$ 33,3 Mio 1400 new users in 9 months CSAT > 4.8



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager Nescafé

  • Oct 2018 - Jan 2020

  Activities:Brand repositioning and launching of 15 new coffee varieties, including premium Roast & Ground and Soluble; Responsible for redesigning Nescafé sustainable plan, digital and offline communications, PR, POS activation and brand experience; Two direct reports.Main results:Top 2 premium coffee player after 4 monthsElected best premium coffeeTwo awards nominations: campaign of the year

• Brand Manager Baby Food - Infant Nutrition

  • Apr 2017 - Sep 2018

  Responsible for Baby Food in Brazil, including brand strategy, communication, activation, portfolio, price; P&L accountability, S&OP process; Support and influence region and channel strategies with Sales and Trade Marketing teams; Renew digital strategy, including media optimization and engaging content to consumers.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager Lipton

  • Nov 2016 - Mar 2017

  Responsible for Lipton Ice Tea in Latin America, working in a complex environment of Joint Venture between Pepsico & Unilever with Ambev interface.

• Brand Manager AdeS

  • Apr 2016 - Nov 2016

  Responsible for AdeS brand development at Unilever, including: Brand strategy, Product Innovation & Communication for Latin America. Lead brand handover to Coca Cola Company. Lead a team of 2 people and report to Brand Director.

• Marketing Trainee for Arisco

  • Jan 2016 - Mar 2016

  Responsible for Arico MSTB in Brazil- Lead strategy plan for Arisco MSTB in Brazil, including broad review of the business.- Responsible for media plan, including online and offline activities.- Profitability analyses and action plan.

• Marketing Trainee for AdeS

  • Jun 2014 - Jan 2016

  Responsible for brand building of AdeS in Brazil. - Lead digital strategy for AdeS, including social network, SEO, digital advertisement.- Support innovation deployment, including media plan offline and online.- Support marketing budget planning.- Competition analysis and development of tactical plans.

• Marketing Trainee for Omo

  • Feb 2013 - Jun 2014

  Responsible for brand development of Dirty is Good (OMO) for Latam countries. - Support for innovation development of new mixes, concepts, packaging, formulations, market researches and integrated brand communication plans by leading multifunctional teams, integrating areas as Supply Chain, R&D, Finance and Marketing.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Brand and Trade Activation (BTA) - Analyst

  • Sep 2012 - Dec 2012

  Support for strategy development and execution of Kimberly-Clark's full portfolio focused on Center Brazil region. - Ensure the interface between marketing and sales teams, deploying category strategy across all channel markets, and consolidating salesforce feedback as input for thinking category strategy.- Accountable for defining investment level per client.- Accountable for building promotional calendars among clients.

• Trade Marketing and Channel Development - Intern

  • Jan 2012 - Aug 2012

  Support for developing business plan for indirect channel.- Lead creation of incentive campaign for client salesforce (RCA) based on mix and volume KPIs.- Support on defining channel priority and growth targets and investment levels.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Retail Sales - Intern

  • Jan 2011 - Aug 2011

  Support on developing and evaluating sales strategy for retail. - Uphold creating investment plans for individual clients. - Scorecard creation for monitoring main KPIs, such as sell in, sell out, client gross margin per category. Support on developing and evaluating sales strategy for retail. - Uphold creating investment plans for individual clients. - Scorecard creation for monitoring main KPIs, such as sell in, sell out, client gross margin per category.



Getulio Vargas Foundation (FGV) - Junior Consultancy

• São Paulo e Região, Brasil

• Strategy Consulting - Trainee

  • Feb 2010 - Dec 2010

  Developing strategic projects for public companies and ONGs. - District Attorney of São Paulo (Ministério Público). Developing strategic projects for public companies and ONGs. - District Attorney of São Paulo (Ministério Público).



Conselho Administrativo de Defesa Econômica CADE

• Brasília e Região, Brasil

• Competition Regulatory Agency - Intern

  • Jul 2009 - Jul 2009

  Participation in exchange program at competition regulatory agency in Brasilia. - Lead research on international competition cases. - Support on presidential votes writing related to predatory pricing. Participation in exchange program at competition regulatory agency in Brasilia. - Lead research on international competition cases. - Support on presidential votes writing related to predatory pricing.