Senior Director, Database Services

• Jun 2020 - Present

Senior Director, Membership

• May 2008 - Jun 2020

Membership marketing, development, renewal and retention representing over 65% of association's overall operating revenue. Development of member value proposition and benefits programs with potential for non-dues revenue. Transition to and overall management of integrated Association Management/Microsoft Dynamics CRM database system - integrating membership, products, meeting registrations and accounting in one system. Develop and oversee annual membership budget and preparation of monthly forecasting, projections, planning and management. Collaborate with teams across the organization to support and execute membership and non-dues revenue efforts. Cross-selling of membership exhibit and sponsorship. Committee development and management.

Director, Membership and Development

• Aug 2006 - May 2008

Membership marketing plan and implementation, including retention and engagement of small to large sized members. Developed new membership and dues structure to better position for the future. Comprehensive database management overhaul and migration from multiple databases to single web-based association management system.Collaborated to develop new strategic business development plan to meet association goals in face of difficult economic environment for the industry.

Director, Membership

• Jan 2004 - Jul 2006

Membership development and retention, dues revenue growth. Developed new membership dues structure and transparent membership statistics reporting system to enhance Board planning and management.

VP, Membership & Communications

• May 1993 - Dec 2003

Lead membership and communications between BOMA's national headquarters and the 80+ local associations of BOMA's nationally federated organization. Development membership marketing and benefits materials and support for local associations. Produced multi-day annual leadership conference for staff and leaders of the local associations held in Washington, DC. Leader and presenter of on-site local association board leadership training and planning retreats. Managed and coordinated national headquarters' membership database of all local association members and their respective dues responsibilities. Management and execution of annual industry-wide awards program.Membership roster management and dues invoicing of local associations.Developed value-added member benefits package for all members.