Experience

Sport 4 Life UK

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Business Development

  • Oct 2019 - Present

  Key responsibilities: 1. Developing existing and new strategic partnerships 2. Lead in the development and delivery of key people activities as identified in the Strategic Action Plan, ensuring our values and behaviours drive and underpin all actions 3. Leading and managing all roles within business ‘functions’ to effectively serve the business operations. This includes Business Development, Marketing, Finance & HR, Income generation and Business Intelligence. 4. Contribute towards strategy 5. Oversee the successful income generation function of the organisation Key achievements to date include: Doubling turnover in 2.5 years and passing the £1m mark, securing new Head Office, delivering new website and digital approach, expanded the organisation during a global pandemic and secured strategic partnerships.



Kingsbury School Sports Partnership CIC

• Director

  • Jul 2016 - Nov 2019

  A CIC established in 2004 and has an excellent reputation for leading Physical Education and School Sport within North and East Birmingham. My role as Director and Chair of the board is to support the organisation to achieve its vision to utilise the power of PE, Sport and Physical Activity to make a difference to young people. Responsible for the business operating effectively, and that all accounts and reporting information are returned to Companies House annually. I provide leadership support to the CEO, advice on strategy, policy, KPI’s, budgets & funding as well as managing conflict.


British Universities & Colleges Sport (BUCS)
• United Kingdom
• Spectator Sports
• 1 - 100 Employee
• Member of Professional Workforce Development Board

  • Apr 2017 - Oct 2019


University of Warwick

• United Kingdom
• Higher Education
• 700 & Above Employee

• Sport and Active Lifestyles Manager

  • Jan 2015 - Oct 2019

  Key Achievements • Developed in collaboration with the Head of Sport, the 5 year strategic plan, designed to effectively use £4million annual budget to enhance participation, customer experience and the health and wellbeing of the University community with budget forecast achieved. • Overachieved on all participation targets to date set with Sport England, developing and implementing new inclusive initiatives to encourage participation, with a strong focus on those under-represented groups, across primarily 16-25 year olds. Currently over 2000 individuals participating weekly in the Warwick Active Participation Programme. This programme was awarded as BUCS Participation Programme of the Year 2018 as well as being shortlisted for a UK Active Award in 2019. • Lead, coach and mentor a team of multi-functional employees, 90 in total including full time, part time, instructors, activators and coaches. Team accountable for delivering the operational plan and the overall customer experience. Also responsible for the recruitment, retention and development of over 100 volunteers. • Developed a Strategy for Football working collaboratively with colleagues across the business to include participation, player pathway, coaching and officiating as well income generation. This has led to increase in participation of 15% in the last year and income achieved of £250K • Worked alongside project planning group to implement a £49 million capital project to deliver a world class Sports and Wellness Hub. Continuously influenced and creatively found solutions to overcome significant challenges.



The Amateur Swimming Association

• United Kingdom
• Spectator Sports

• Club Development Officer/ Team Leader and National Lead for HE

  • Jun 2013 - Jan 2015

  Strategic responsibility for Club Development in West Midlands, to implement the programmes and principles of the club strategy that lead to creating and maintaining a quality sustainable club network. Support clubs to become business focused. Deliver swim21 - the ASA's clubmark accreditation. Management of investment into clubs and working with partners such as CSP's, LA's, schools/colleges/universities, pool operators. Develop training plans/TNA's for coaches/volunteers. Work with partners to deliver a seamless pathway for all aquatic disciplines. To monitor, evaluate and present on performance against targets. Promoted to team leader within 6 months to support Head of Club Development with club strategy review, club survey and team objectives. I am the National Lead for HE and have been working with BUCS and a number of institutions on increasing aquatic activities for students and staff and developing relationships with the sector. I have developed Local Aquatic networks that brings all partners together to establish an action plan on increasing aquatic activity in the area, maximizing available water space and delivering a seamless swimmer pathway



Coventry University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Coordinator

  • Mar 2013 - Jun 2013

  Lead role in developing and implementing the marketing policies, strategies and plans for the university. Coordinate market research, web analysis and competitor analysis

• Sports Facilities Manager

  • Jul 2012 - Feb 2013

  To lead and drive forward the long term strategic approach for the development, planning and delivery of sport and active recreation across the university. Manage the membership recruitment - target in excess of 4000 members.Manage budget in excess of £500KManage the procurement as appropriate for areas of responsibility within sport and recreation facilitiesAccountable for financial transactions in line with the Universities financial regulations. Ensure that all necessary financial and administrative management information is accurately maintained to keep effective control of activity and to monitor performance.Responsible for 25 staff to ensure that all functions are adequately covered and to deliver a quality service, demonstrating excellent customer service to all. Carry out performance reviews and responsible for continous professional development. Assist in the production and implementation of business development strategies as part of the indoor and outdoor facilities, in line with departmental and corporate business plan. Produce annual and monthly management, financial and facility usage reports.Work with marketing dept on all related activities to income generateActively seek new business for conference facility. Build and maintain internal and external business relations to further business development. Responsible for health and safety within the sports facilities, ensuring that all areas are safe for customer use, activity/project risk assessments are completed and ensure staff working at the facilities receive the statutory training. Regularly review and develop department systems (computerised and manual) to ensure they are cost effective and delivering against business needs.Liaising with the Estates department and external maintenance contractors regarding the planned and ad hoc maintenance of indoor and outdoor facilities and with the development of planned income generating events.



Positve Youth Foundation

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Consultant

  • Apr 2012 - Aug 2012

  Worked as part of the project team to deliver the Coventry Ambassador Volunteering Project for London 2012 Project won the Queens Diamond Jubilee Award Devised Volunteer Manuals, policies and training plans Co-ordinated volunteers on 8 Game Days in Coventry and Torch Relay – total of 360 volunteers Liaised with various partners to include LOCOG, Coventry City Council, Coventry University, County Sports Partnership Worked as part of the project team to deliver the Coventry Ambassador Volunteering Project for London 2012 Project won the Queens Diamond Jubilee Award Devised Volunteer Manuals, policies and training plans Co-ordinated volunteers on 8 Game Days in Coventry and Torch Relay – total of 360 volunteers Liaised with various partners to include LOCOG, Coventry City Council, Coventry University, County Sports Partnership



Coventry University Students' Union

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Sports and Societies Development Manager

  • Nov 2007 - Apr 2012

  Key Responsibilities: To establish and implement a strategy for sport in partnership with University's Director of Sport and sabbatical officer. Manage a membership department in excess of 4000 students Long term development of all sports clubs and societies. Improve performance of sports teams, particularly in BUCS. Lead on the marketing of all sports and societies working with marketing depts. Source funding for all sports and societies Manage budget for department in excess of £150K Contribute to organisations overall business plan Lead and organised key sporting events such as Varsity and Alumni Sports Day Event and project managed “Varsity Series”, the annual competition between Coventry and Warwick Universities, to ensure venues, ticketing, pricing, transport and security were effectively implemented for three high profile events attracting over 2,500 spectators. Manage full and part time staff Key Achievements: Achieved Top 50 BUCS ranking which was a rise of 27 places. Won the rights to host the British Universities Boxing Championships twice. Lead project team that successfully gained more than £100K in Sport England funding through Active Universities funding round. Implemented and directed a new focus club programme, incorporating our highest performing 8 sports clubs. Initiated development plans identifying individual needs as well as developing partnerships with National Governing Bodies. Increased number of students engaged in Sports and Societies by more than 200% Increased the number of Sports and Societies by 100% Contributed to the establishment of a strategic group for sport and the brand Sport Coventry



BUCS

• United States
• Hospitals and Health Care

• West Midlands Group

  • 2008 - Mar 2012

  Chaired the Competition Group for the Midlands to represent views of members and report back to BUCS Head Office. Also sat on the West Midlands Executive Group Chaired the Competition Group for the Midlands to represent views of members and report back to BUCS Head Office. Also sat on the West Midlands Executive Group



Redditch Borough Council

• United Kingdom
• Government Administration
• 100 - 200 Employee

• Duty Manager

  • Apr 2006 - Nov 2007

  Managed the day to day operation of the Sports Centre to ensure an effective delivery of front line services in accordance with the Local Authority's Council and Community Plan To manage all staff including the setting of key objectives to ensure the effective and efficient delivery of the service to include absence monitoring, performance management and customer complaints Responsible for Health and Safety to include EAP's/NOP's/Risk Assessment/Manual Handling and training staff on these Responsible for the booking programme and marketing of activities and services Led a project team to deliver a quality assurance model Quest and achieved highly commended status Managed a membership database to monitor usage, financial performance and provide statistical reports to senior managers



Alcester Grammar School

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Community Sports Manager

  • Jun 2005 - Apr 2006

  Day to day management of the dual use sports facilities Gaining and retaining of new business (brand new facility) Developing key relationships with internal and external partners/businesses Developing procedures and policies for all operations Budget management Staff training Day to day management of the dual use sports facilities Gaining and retaining of new business (brand new facility) Developing key relationships with internal and external partners/businesses Developing procedures and policies for all operations Budget management Staff training