Robert Walker

Group Chief Revenue Officer at PROCEMSA GROUP
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

James Anderson

I have had the pleasure of working alongside Robert and can confidently say that they are one of the most dedicated and hardworking team members I have had the pleasure of working with. Robert has a unique ability to juggle multiple tasks while maintaining the highest quality in their work. Their professionalism and work ethic are unparalleled, and they consistently go above and beyond to ensure that projects are completed on time and to the highest standard. Moreover, Robert has a remarkable way of leading and motivating their team members, and their positive attitude and exceptional communication skills make them an asset to any organization. I have no doubt that Robert will continue to excel in their future endeavors and highly recommend them to any potential employer.

Roger Anné

I have known Robert for more than 10 years now and I am impressed about his knowledge from the Sports nutrition industry. He is an expert. I have seen him working in this industry in various realy succesfull companies. Robert has build up an enourmous network. Managing now the No.1 player in Scandinavia. Getting the best out of people, I am proud to be in his network.

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Italy
    • Manufacturing
    • 1 - 100 Employee
    • Group Chief Revenue Officer
      • Jun 2023 - Present

    • Group Chief Commercial Innovation & Marketing Officer
      • Mar 2022 - Present

    • Italy
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Chief Growth & Strategy Officer
      • Nov 2021 - Present

      Procemsa Group ( https://www.procemsa.it/en/ ) develop and produce, Food Supplements, Medical Devices and Cosmetics, for third parties, in all solid and liquid forms. Our work is driven by the desire to respond to the needs of our customers. It is passion, it is fantasy, it is discovery. It is the wish to always do better after years of experience in these fields. Our mission becomes more complete every day: the company management offers a complete service with direct and total… Show more Procemsa Group ( https://www.procemsa.it/en/ ) develop and produce, Food Supplements, Medical Devices and Cosmetics, for third parties, in all solid and liquid forms. Our work is driven by the desire to respond to the needs of our customers. It is passion, it is fantasy, it is discovery. It is the wish to always do better after years of experience in these fields. Our mission becomes more complete every day: the company management offers a complete service with direct and total customer assistance. The strength of the Procemsa team is the passion it puts into its work every day and the human relationships it establishes day after day with the customers. Our experience, combined with courtesy and the ability to make each product as are own has allowed us to gain our customers trust making them our best advertising. We have always worked exclusively on behalf of third parties for the production and packaging of food supplements, foods, foods for special medical purposes, cosmetics, medical devices. Our vision is to continue to offer quality products, today, according to the most modern theories of industry 4.0 and production continuity guaranteed by split lines in the various plants, continuing to operate according to a pharmaceutical culture that has always characterised our work. Our story is that of a company founded in Turin, Italy in 1939 and dedicated to the production of pharmaceutical products. A company with an ancient heart, which has been transformed over the years by dressing itself in technology and innovation. As our city, Procemsa Farmaceutici has a solid industrial culture. This has allowed us to grow up to date, with production taking place in three modern plants and staff of over 115 people. We have 85 customers in the pharmaceutical, food and nutritional, cosmetic and medical fields, in 63 countries, all over the world. A tree deeply rooted in experience that bears its fruit today in innovation. Show less Procemsa Group ( https://www.procemsa.it/en/ ) develop and produce, Food Supplements, Medical Devices and Cosmetics, for third parties, in all solid and liquid forms. Our work is driven by the desire to respond to the needs of our customers. It is passion, it is fantasy, it is discovery. It is the wish to always do better after years of experience in these fields. Our mission becomes more complete every day: the company management offers a complete service with direct and total… Show more Procemsa Group ( https://www.procemsa.it/en/ ) develop and produce, Food Supplements, Medical Devices and Cosmetics, for third parties, in all solid and liquid forms. Our work is driven by the desire to respond to the needs of our customers. It is passion, it is fantasy, it is discovery. It is the wish to always do better after years of experience in these fields. Our mission becomes more complete every day: the company management offers a complete service with direct and total customer assistance. The strength of the Procemsa team is the passion it puts into its work every day and the human relationships it establishes day after day with the customers. Our experience, combined with courtesy and the ability to make each product as are own has allowed us to gain our customers trust making them our best advertising. We have always worked exclusively on behalf of third parties for the production and packaging of food supplements, foods, foods for special medical purposes, cosmetics, medical devices. Our vision is to continue to offer quality products, today, according to the most modern theories of industry 4.0 and production continuity guaranteed by split lines in the various plants, continuing to operate according to a pharmaceutical culture that has always characterised our work. Our story is that of a company founded in Turin, Italy in 1939 and dedicated to the production of pharmaceutical products. A company with an ancient heart, which has been transformed over the years by dressing itself in technology and innovation. As our city, Procemsa Farmaceutici has a solid industrial culture. This has allowed us to grow up to date, with production taking place in three modern plants and staff of over 115 people. We have 85 customers in the pharmaceutical, food and nutritional, cosmetic and medical fields, in 63 countries, all over the world. A tree deeply rooted in experience that bears its fruit today in innovation. Show less

    • Belgium
    • Food Production
    • 1 - 100 Employee
    • Head of Business Development and Growth Strategy
      • Jan 2021 - Oct 2021

      • Head of Business Development & Growth Strategy for Aminolabs, one of the largest protein powder and protein bar manufacturers in Europe. • Responsible for developing and executing the company’s Business Development & Growth strategy. • Working to drive revenue and profit opportunities with current customers. • Acquiring new customers through the development of compelling category, channel or new product concepts. • Identify and drive Partnership, JV and Acquisition… Show more • Head of Business Development & Growth Strategy for Aminolabs, one of the largest protein powder and protein bar manufacturers in Europe. • Responsible for developing and executing the company’s Business Development & Growth strategy. • Working to drive revenue and profit opportunities with current customers. • Acquiring new customers through the development of compelling category, channel or new product concepts. • Identify and drive Partnership, JV and Acquisition opportunities to grow the company’s footprint and capabilities. • Work with industry partners such as Arla, Valio, Volac, Lonza to identify consumer trends and innovation opportunities, which can be taken to brands and/or Direct to Consumer.

    • Chief Commercial Officer
      • Apr 2020 - Jan 2021

      Aminolabs Group is European's largest dedicated private label manufacturer of sports and health nutrition, with headquarters in Belgium. Aminolabs can help bring your brand and product ideas to life, we can assist you with: Product Development – After regulatory review, our R&D team can replicate your domestic formula (if you are based outside the EU) or assist in developing bespoke products for the EU market. We can buy the same ingredients from your preferred supplier so you… Show more Aminolabs Group is European's largest dedicated private label manufacturer of sports and health nutrition, with headquarters in Belgium. Aminolabs can help bring your brand and product ideas to life, we can assist you with: Product Development – After regulatory review, our R&D team can replicate your domestic formula (if you are based outside the EU) or assist in developing bespoke products for the EU market. We can buy the same ingredients from your preferred supplier so you can keep the Trademarks that make your product stand out. Production - With 3 production plants we offer a wide range of solutions in powders, tablets, capsules, bars, RTDs and gels. Our packaging solutions range from bottles with label or full body sleeve, to pouches, single servings, pill jars, blisters and display boxes. Quality - Our production sites are certified in GMP by NSF, Informed Sports, Informed Choice, ISO 22000 and IFS. Warehousing & Logistics - We can set you up with a local warehouse, fulfilment center or prepare your shipment for the Amazon FBA warehouse. Regulatory & Translation - Our regulatory team will review your formula and label to ensure they are fully compliant to your European target countries and take care of any translation needs. Market insight – We can help you grow in the category by sharing market insights and contacts

    • Manufacturing
    • 1 - 100 Employee
    • Non-Executive Director (Previously Chief Executive Officer) Voff Premium Pet Food
      • Feb 2017 - Jun 2021

      • Previously Group CEO of Voff premium pet food group (currently four companies.) • While CEO responsible for the company’s revenue, profitability and governance. On track for a revenue of 100 MEUR by end of 2020, with a current EBITDA margin of 25%. • Develops & executes the business plan, organic growth and acquisition strategy for the group. • Worked with private equity houses to build a 400 MSEK (£40m) investment fund for Voff. • Manages the development & strategy… Show more • Previously Group CEO of Voff premium pet food group (currently four companies.) • While CEO responsible for the company’s revenue, profitability and governance. On track for a revenue of 100 MEUR by end of 2020, with a current EBITDA margin of 25%. • Develops & executes the business plan, organic growth and acquisition strategy for the group. • Worked with private equity houses to build a 400 MSEK (£40m) investment fund for Voff. • Manages the development & strategy (in-country & Pan-European) for the group’s eCommerce, Marketing, Sales, NPD & Purchasing. • Overseen the move to IFRS accounting principles for the group. Show less • Previously Group CEO of Voff premium pet food group (currently four companies.) • While CEO responsible for the company’s revenue, profitability and governance. On track for a revenue of 100 MEUR by end of 2020, with a current EBITDA margin of 25%. • Develops & executes the business plan, organic growth and acquisition strategy for the group. • Worked with private equity houses to build a 400 MSEK (£40m) investment fund for Voff. • Manages the development & strategy… Show more • Previously Group CEO of Voff premium pet food group (currently four companies.) • While CEO responsible for the company’s revenue, profitability and governance. On track for a revenue of 100 MEUR by end of 2020, with a current EBITDA margin of 25%. • Develops & executes the business plan, organic growth and acquisition strategy for the group. • Worked with private equity houses to build a 400 MSEK (£40m) investment fund for Voff. • Manages the development & strategy (in-country & Pan-European) for the group’s eCommerce, Marketing, Sales, NPD & Purchasing. • Overseen the move to IFRS accounting principles for the group. Show less

    • United Kingdom
    • Food and Beverage Services
    • 700 & Above Employee
    • CEO
      • Aug 2017 - Feb 2020

      • CEO of Sci-mx Nutrition, the UK’s largest retail sports/active nutrition brand. • Responsible for the company’s revenue, profitability and governance. • Develops & executes the sales & marketing strategy plans, via organic growth and acquisition strategy for the group. • Manages the marketing & sales relationship with some of the world’s largest retailers (Tesco, AMAZON, ASDA etc). • Works directly with industry bodies such as ESSNA to help develop European Nutritional… Show more • CEO of Sci-mx Nutrition, the UK’s largest retail sports/active nutrition brand. • Responsible for the company’s revenue, profitability and governance. • Develops & executes the sales & marketing strategy plans, via organic growth and acquisition strategy for the group. • Manages the marketing & sales relationship with some of the world’s largest retailers (Tesco, AMAZON, ASDA etc). • Works directly with industry bodies such as ESSNA to help develop European Nutritional regulations and strategy to benefit the consumer and industry. www.sci-mx.co.uk Show less • CEO of Sci-mx Nutrition, the UK’s largest retail sports/active nutrition brand. • Responsible for the company’s revenue, profitability and governance. • Develops & executes the sales & marketing strategy plans, via organic growth and acquisition strategy for the group. • Manages the marketing & sales relationship with some of the world’s largest retailers (Tesco, AMAZON, ASDA etc). • Works directly with industry bodies such as ESSNA to help develop European Nutritional… Show more • CEO of Sci-mx Nutrition, the UK’s largest retail sports/active nutrition brand. • Responsible for the company’s revenue, profitability and governance. • Develops & executes the sales & marketing strategy plans, via organic growth and acquisition strategy for the group. • Manages the marketing & sales relationship with some of the world’s largest retailers (Tesco, AMAZON, ASDA etc). • Works directly with industry bodies such as ESSNA to help develop European Nutritional regulations and strategy to benefit the consumer and industry. www.sci-mx.co.uk Show less

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Head of Sales/Marketing/Product Development and eCommerce Gymgrossisten.com (Orkla Group)
      • Aug 2015 - Jan 2017

      • Head of Marketing, Sales, Branding, Customer Experience, Partnerships, NPD & Purchasing for Gymgrossisten’s 4 Nordic web stores, German web store, EU web store and 30 physical stores, shipping over 1.2 million orders in 2015 with 850 MSEK in sales. • Part of Executive Management Team, with full P&L responsibility for Sales & Marketing budget and 60+ staff. • Managing a full staff reorganization & rebrand project for Gymgrossisten sites and private label brands. • Negotiating… Show more • Head of Marketing, Sales, Branding, Customer Experience, Partnerships, NPD & Purchasing for Gymgrossisten’s 4 Nordic web stores, German web store, EU web store and 30 physical stores, shipping over 1.2 million orders in 2015 with 850 MSEK in sales. • Part of Executive Management Team, with full P&L responsibility for Sales & Marketing budget and 60+ staff. • Managing a full staff reorganization & rebrand project for Gymgrossisten sites and private label brands. • Negotiating partnerships with World Leading brands and private label manufacturers to increase customer experience and company profitability. Gymgrossisten is the third largest e-commerce sports nutrition company in the world, that offers high quality products at affordable prices online and via franchise stores. The product range includes own branded products (45% of sales) and 500 external brands within sports nutrition, training equipment, clothing and accessories. Sales were 831 MSEK in 2014 (+23%) and the EBIT was 65.9 MSEK and the company has around 180 employees. 1.1 million orders were shipped in 2014 and the online market share in the Nordics is estimated to 50% and the CAGR is 40% 2008-2014. Gymgrossisten has the leading sports nutrition web stores in Sweden (Gymgrossisten.com), Finland (Fitnesstukku.fi), Norway (Gymgrossisten.no) and the number two store in Denmark (Bodystore.dk). Gymsector.eu was launched in Germany in 2013, in Austria 2014 and in the rest of EU 2014. Show less • Head of Marketing, Sales, Branding, Customer Experience, Partnerships, NPD & Purchasing for Gymgrossisten’s 4 Nordic web stores, German web store, EU web store and 30 physical stores, shipping over 1.2 million orders in 2015 with 850 MSEK in sales. • Part of Executive Management Team, with full P&L responsibility for Sales & Marketing budget and 60+ staff. • Managing a full staff reorganization & rebrand project for Gymgrossisten sites and private label brands. • Negotiating… Show more • Head of Marketing, Sales, Branding, Customer Experience, Partnerships, NPD & Purchasing for Gymgrossisten’s 4 Nordic web stores, German web store, EU web store and 30 physical stores, shipping over 1.2 million orders in 2015 with 850 MSEK in sales. • Part of Executive Management Team, with full P&L responsibility for Sales & Marketing budget and 60+ staff. • Managing a full staff reorganization & rebrand project for Gymgrossisten sites and private label brands. • Negotiating partnerships with World Leading brands and private label manufacturers to increase customer experience and company profitability. Gymgrossisten is the third largest e-commerce sports nutrition company in the world, that offers high quality products at affordable prices online and via franchise stores. The product range includes own branded products (45% of sales) and 500 external brands within sports nutrition, training equipment, clothing and accessories. Sales were 831 MSEK in 2014 (+23%) and the EBIT was 65.9 MSEK and the company has around 180 employees. 1.1 million orders were shipped in 2014 and the online market share in the Nordics is estimated to 50% and the CAGR is 40% 2008-2014. Gymgrossisten has the leading sports nutrition web stores in Sweden (Gymgrossisten.com), Finland (Fitnesstukku.fi), Norway (Gymgrossisten.no) and the number two store in Denmark (Bodystore.dk). Gymsector.eu was launched in Germany in 2013, in Austria 2014 and in the rest of EU 2014. Show less

    • Finland
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Consultant
      • Apr 2015 - Aug 2015

      • Develop International Strategy for Finland’s leading sports nutrition brand. • Provide strategic direction regarding M&A opportunities, marketing & NPD. • Utilise industry contacts and knowledge to grow the business. • Launch Pan-European web store. Func Food is Finland’s leading sports nutrition company and its trademark FAST is the market leader and pioneer in Finland. The Company markets functional food products developed for everyday use for athletes and… Show more • Develop International Strategy for Finland’s leading sports nutrition brand. • Provide strategic direction regarding M&A opportunities, marketing & NPD. • Utilise industry contacts and knowledge to grow the business. • Launch Pan-European web store. Func Food is Finland’s leading sports nutrition company and its trademark FAST is the market leader and pioneer in Finland. The Company markets functional food products developed for everyday use for athletes and trainers. Products are made from natural and high‐quality dairy and grain‐based ingredients. Func Food’s products are sold widely in daily retail stores, health food and specialty stores as well as kiosks and fitness centers. In total, the Company has 4000 points of sale in Finland. In 2013 the Company’s sales increased by over 40 %. Show less • Develop International Strategy for Finland’s leading sports nutrition brand. • Provide strategic direction regarding M&A opportunities, marketing & NPD. • Utilise industry contacts and knowledge to grow the business. • Launch Pan-European web store. Func Food is Finland’s leading sports nutrition company and its trademark FAST is the market leader and pioneer in Finland. The Company markets functional food products developed for everyday use for athletes and… Show more • Develop International Strategy for Finland’s leading sports nutrition brand. • Provide strategic direction regarding M&A opportunities, marketing & NPD. • Utilise industry contacts and knowledge to grow the business. • Launch Pan-European web store. Func Food is Finland’s leading sports nutrition company and its trademark FAST is the market leader and pioneer in Finland. The Company markets functional food products developed for everyday use for athletes and trainers. Products are made from natural and high‐quality dairy and grain‐based ingredients. Func Food’s products are sold widely in daily retail stores, health food and specialty stores as well as kiosks and fitness centers. In total, the Company has 4000 points of sale in Finland. In 2013 the Company’s sales increased by over 40 %. Show less

    • United Kingdom
    • Business Consulting and Services
    • Founder/CEO Mass Nutrition - COO Myprotein
      • Jan 2006 - Apr 2015

      • Built from the ground up with own finances the number 1 sports nutrition web store & web brand in Finland. • Developed Mass Nutrition which was voted “Brand of the Year” 2013. • Responsible for the day-to-day running, sales, marketing, NPD and P&L. • Sold the business on an “Earn-Out” basis in 2011 to Swedish Public Company Bringwell AB. • As CEO of the web division I increased sales and provided a 10% EBITDA to Bringwell Group. • Headed the sale of www.mass.fi to The Hut… Show more • Built from the ground up with own finances the number 1 sports nutrition web store & web brand in Finland. • Developed Mass Nutrition which was voted “Brand of the Year” 2013. • Responsible for the day-to-day running, sales, marketing, NPD and P&L. • Sold the business on an “Earn-Out” basis in 2011 to Swedish Public Company Bringwell AB. • As CEO of the web division I increased sales and provided a 10% EBITDA to Bringwell Group. • Headed the sale of www.mass.fi to The Hut Group/Myprotein in January 2014. THE HUT GROUP IS THE UK’S LEADING, MULTI-WEBSITE ONLINE RETAILER WITH RAPIDLY GROWING INTERNATIONAL OPERATIONS. Myprotein (www.myprotein.com) MyProtein is the UK’s number one sports nutrition brand with a fresh approach to buying sports supplements and nutrition. Mass Nutrition (www.mass.fi) is a leading European Sports Nutrition Web-store. Active Nutrition International works direct with the world's leading supplement brands (GNC, Cytosport, MET-Rx, Dymatize, Gaspari, MRI, Prolab, Sci-MX, Maximuscle etc) to provide our customers with the very best products at great prices with excellent customer service into the 17 major supplement purchasing countries in Europe. Show less • Built from the ground up with own finances the number 1 sports nutrition web store & web brand in Finland. • Developed Mass Nutrition which was voted “Brand of the Year” 2013. • Responsible for the day-to-day running, sales, marketing, NPD and P&L. • Sold the business on an “Earn-Out” basis in 2011 to Swedish Public Company Bringwell AB. • As CEO of the web division I increased sales and provided a 10% EBITDA to Bringwell Group. • Headed the sale of www.mass.fi to The Hut… Show more • Built from the ground up with own finances the number 1 sports nutrition web store & web brand in Finland. • Developed Mass Nutrition which was voted “Brand of the Year” 2013. • Responsible for the day-to-day running, sales, marketing, NPD and P&L. • Sold the business on an “Earn-Out” basis in 2011 to Swedish Public Company Bringwell AB. • As CEO of the web division I increased sales and provided a 10% EBITDA to Bringwell Group. • Headed the sale of www.mass.fi to The Hut Group/Myprotein in January 2014. THE HUT GROUP IS THE UK’S LEADING, MULTI-WEBSITE ONLINE RETAILER WITH RAPIDLY GROWING INTERNATIONAL OPERATIONS. Myprotein (www.myprotein.com) MyProtein is the UK’s number one sports nutrition brand with a fresh approach to buying sports supplements and nutrition. Mass Nutrition (www.mass.fi) is a leading European Sports Nutrition Web-store. Active Nutrition International works direct with the world's leading supplement brands (GNC, Cytosport, MET-Rx, Dymatize, Gaspari, MRI, Prolab, Sci-MX, Maximuscle etc) to provide our customers with the very best products at great prices with excellent customer service into the 17 major supplement purchasing countries in Europe. Show less

    • Manufacturing
    • 100 - 200 Employee
    • Exec VP Sales & Marketing
      • May 2003 - Nov 2005

      • Responsible for sales, marketing and P&L for the $150 Million NBTY Sports Nutrition Division. • Increased total division revenue over 20% with promotion of new products and marketing campaign. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Directed and managed a Field Sales force of 25, an inside Sales Force of 15 and a Marketing team of 10. • Oversaw the launched over 100 new and… Show more • Responsible for sales, marketing and P&L for the $150 Million NBTY Sports Nutrition Division. • Increased total division revenue over 20% with promotion of new products and marketing campaign. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Directed and managed a Field Sales force of 25, an inside Sales Force of 15 and a Marketing team of 10. • Oversaw the launched over 100 new and reformulated products. • Created grass roots marketing strategy to stimulate the core consumer, and top line marketing and promotions strategy for the mass market consumer. • Reported directly to the President of the $800 Million NBTY Wholesale Division. Show less • Responsible for sales, marketing and P&L for the $150 Million NBTY Sports Nutrition Division. • Increased total division revenue over 20% with promotion of new products and marketing campaign. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Directed and managed a Field Sales force of 25, an inside Sales Force of 15 and a Marketing team of 10. • Oversaw the launched over 100 new and… Show more • Responsible for sales, marketing and P&L for the $150 Million NBTY Sports Nutrition Division. • Increased total division revenue over 20% with promotion of new products and marketing campaign. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Directed and managed a Field Sales force of 25, an inside Sales Force of 15 and a Marketing team of 10. • Oversaw the launched over 100 new and reformulated products. • Created grass roots marketing strategy to stimulate the core consumer, and top line marketing and promotions strategy for the mass market consumer. • Reported directly to the President of the $800 Million NBTY Wholesale Division. Show less

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Executive Director of Marketing
      • Jan 1997 - May 2003

      • Reported directly to the Vice President of Marketing, with full P&L (over $60 million in revenue) control of all aspects of the Twinlab Sports Nutrition/Diet & Energy business. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Advise Research and Development division and other key functional groups in developing and bringing to market all new products and sales support materials. • Develop… Show more • Reported directly to the Vice President of Marketing, with full P&L (over $60 million in revenue) control of all aspects of the Twinlab Sports Nutrition/Diet & Energy business. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Advise Research and Development division and other key functional groups in developing and bringing to market all new products and sales support materials. • Develop and execute consumer promotions and educational materials, including special packs, point of sales pieces and displays. • Provide recommendations on creative development of advertising support and media planning. • Develop strategic business plans for all brands, including volume forecasts, marketing, consumer and trade planning, and budgets. • Manage field sales function, including developing materials, products and special packs to generate customer/consumer demand. Show less • Reported directly to the Vice President of Marketing, with full P&L (over $60 million in revenue) control of all aspects of the Twinlab Sports Nutrition/Diet & Energy business. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Advise Research and Development division and other key functional groups in developing and bringing to market all new products and sales support materials. • Develop… Show more • Reported directly to the Vice President of Marketing, with full P&L (over $60 million in revenue) control of all aspects of the Twinlab Sports Nutrition/Diet & Energy business. • Managed the day-to-day business operations including overseeing inventories, forecasting and managing a marketing budget of over $10 million. • Advise Research and Development division and other key functional groups in developing and bringing to market all new products and sales support materials. • Develop and execute consumer promotions and educational materials, including special packs, point of sales pieces and displays. • Provide recommendations on creative development of advertising support and media planning. • Develop strategic business plans for all brands, including volume forecasts, marketing, consumer and trade planning, and budgets. • Manage field sales function, including developing materials, products and special packs to generate customer/consumer demand. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sports Nutrition Development manager
      • 1995 - 1997

      • Explore and secure exclusive distribution agreements (with 4 of the largest US Sports Nutrition manufacturers/marketers – Twinlab, EAS, Next Nutrition & WorldWide Sports Nutrition) with US Sports Nutrition brands which were not represented in the UK market. • Developed and managed the Health & Diet Sports Nutrition Department (with an office staff of 5 plus 12 field sales staff). • Direct responsibility to develop the distribution/sales of these US brands within the UK, which included… Show more • Explore and secure exclusive distribution agreements (with 4 of the largest US Sports Nutrition manufacturers/marketers – Twinlab, EAS, Next Nutrition & WorldWide Sports Nutrition) with US Sports Nutrition brands which were not represented in the UK market. • Developed and managed the Health & Diet Sports Nutrition Department (with an office staff of 5 plus 12 field sales staff). • Direct responsibility to develop the distribution/sales of these US brands within the UK, which included full P&L responsibility for sales and marketing budgets, product selection and product pricing. • Developed strategic business plans for all brands. • Managed the day to day business operations of the brands. • Developed and presented Sports Nutrition product/training literature to in-house sales staff, distributors, retailers and customers. Show less • Explore and secure exclusive distribution agreements (with 4 of the largest US Sports Nutrition manufacturers/marketers – Twinlab, EAS, Next Nutrition & WorldWide Sports Nutrition) with US Sports Nutrition brands which were not represented in the UK market. • Developed and managed the Health & Diet Sports Nutrition Department (with an office staff of 5 plus 12 field sales staff). • Direct responsibility to develop the distribution/sales of these US brands within the UK, which included… Show more • Explore and secure exclusive distribution agreements (with 4 of the largest US Sports Nutrition manufacturers/marketers – Twinlab, EAS, Next Nutrition & WorldWide Sports Nutrition) with US Sports Nutrition brands which were not represented in the UK market. • Developed and managed the Health & Diet Sports Nutrition Department (with an office staff of 5 plus 12 field sales staff). • Direct responsibility to develop the distribution/sales of these US brands within the UK, which included full P&L responsibility for sales and marketing budgets, product selection and product pricing. • Developed strategic business plans for all brands. • Managed the day to day business operations of the brands. • Developed and presented Sports Nutrition product/training literature to in-house sales staff, distributors, retailers and customers. Show less

Education

  • Sutton Coldfield College
    Business Studies.
    1985 - 1987
  • John Willmott
    1981 - 1985

Community

You need to have a working account to view this content. Click here to join now