Experience

John F. Kennedy University

• United States
• Higher Education
• 100 - 200 Employee

• Director of Marketing

  • Jul 2007 - Present

  Reporting to the President, responsible for the strategic planning and implementation of the University’s marketing and recruiting efforts while ensuring development of and compliance with the John F. Kennedy’s brand and positioning. Manage marketing, promotion, public relations, web and advertising activities University-wide. This represents five separate schools: The School of Law, the Graduated School of Professional Psychology, The School of Education and Liberal Arts, The School of Holistic Studies and the School of Management. Required to enhance the University’s brand/image through development and implementation of marketing strategies linked with JFKU’s mission, vision and strategic priorities across all five schools. Manage marketing budgets for all five schools in addition to the institutional marketing budget. Manage staff and hiring. Show less



Los Medanos Community College

• Director of Marketing

  • May 2002 - Jun 2007

  Responsible for staffing and financial reporting. Managed marketing budgets, writing, editing, graphic design and production of marketing materials, which promoted over 800 courses per year and recruit over 9,500 students annually. Implemented integrated marketing strategies and directed creative development to support strategic goals while maintaining necessary budgets and tight deadlines. Supervised the creative development and production of 3 class schedules, 1 college catalog per year, 2 editions of our 28 page magazine-Career Focus, all web design and implementation, multiple brochures projects, print, bus, radio, direct mail, e-marketing, and all public relation efforts. For many projects I was hands-on with writing, editing, art direction and photography. Managed budgets, hiring and training of staff and performance reviews. — Honored to win 44 marketing awards (state and nationwide) during my tenure — My final spring marketing effort included radio, web, direct mail, bus, theatre slides and print advertising generated over 50,000 additional unique web site visits from the previous spring semester. — Improved quality of creative product by establishing a strategic framework and creative briefing and development procedures Show less